"Whom is to blame?
Moral of the story, dealerships need to be able to update their inventory quicker. It's a 365 / 24 / 7 market. Wake up dealers, when something is gone, it's gone. This cracks me up actually. The major powers in the…"
Joe's been "Smartphone" browsing for trucks while he's on his lunch break. He spots a 5 year truck on YOUR dealership's site and thinks it could be the right one.Joe calls the dealership and a salesman tells him the truck's still available ..."ask for Andy!", says the salesguy.Joe drives in, walks to the…See More
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
Dynamically Boost Car Dealership Sales and Profitability Results by 20% or More Almost Instantaneously by using Stealthy, Customized "VSM" Sales and Marketing Methodologies developed from the crusty "Street Level" world of Auto Retailing ...and blast right through FUTURE plateaus like they were paper walls!
Dealers - You now have the advantage of LEVERAGING my documented, successful, and heavily endorsed experiences as a Dealer, GM, GSM, Internet Sales Pioneer, Sales Trainer, BDC Developer and On-Line Trainer to MULTIPLY your own Sales and Profitability Growth through my expansion as an Independent Consultant.
I work with only a SELECT FEW dealers at any one time as as to maximize YOUR Sales and profitability results ...and I provide a NO COST/NO OBLIGATION and "No Sweat" Custom Sales Plan so you'll know my unique selling pathway and be able to "KICK-OFF" an increase in sales on your own.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
I deliver an ALTERNATIVE viewpoint to Sales and Marketing Methods offered by "GURU-types" who haven't sold cars in years!
The Psyche of today's car salespeople has been altered DRAMATICALLY over the past 5 years and these fine, hard-working HEROES need direction from those who have fought the same fight!
That small group includes me.
Car Dealers and Car Salespeople DON'T just a need a laundry list of confusing "closes" and "social networking tips", but fresh, new methods of MODERN SELLING strategies that deliver FAR BIGGER sales results than the out-dated and worn-out techniques from the past.
These fresh, modern sales and marketing methods will deliver a 'One-Two Punch" that will COLD-COCK your competitors into submission ...and have you shopping for a new beach house by next summer!
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
Nearly 70 percent of the sales at Tom Vann’s Hillsdale, Mich., dealership come through the Internet. Over the past 11 years, about 8,000 vehicles have been sold online -- where, unlike the lot where this photo was taken, it never snows.
Tom - Thank you for participating and providing valuable insights... MORE IMPORTANTLY; I would like to point out to other ADM members to take note of ANYTHING that Tom Vann recommends or suggests... With as many so called "experts" and "gurus" who have been in the car business and digital marketing for less that a couple of NFL seasons, it is important to identify the "Real Deal" when it shows up, because they do not usually tout their own qualifications, so I will take the liberty of doing so... Tom Vann is one of the original Digital Marketing Dealer Pioneers who helped create the space that so many of us now earn a living in... Back in the mid to late 90's Tom Van was on the dealer advisory board that served AutoByTel and he was one of the principals in the first Internet Sales Training company of its kind for the car business, called iNet, along with Danny Alkassmi and Doug Waikem. Tom and his brother Fred have built up an automotive dealer group from virtually nothing, except the tips Tom earned managing Chart House Restaurants in California. Their Team Hillsdale Dodge in Hillsdale, MI was on the front page of the Wall Street Journal back in 1998 for growing their business using the Internet... I personally learned more in one day with Tom and Fred Vann at their dealership in Hillsdale, MI than most people learn about lead management processes in a year... And, that was in 1999! Tom Vann has accomplished so much more in the real world of selling cars with digital marketing than 90% of the people I see getting up on stage to speak to dealers at various conferences, that if he were there I would be embarrassed. To this day, I am still working on sorting technology out in a way to implement the lead routing principles that Tom Vann taught me in 1999... For those that know me, they also know that there are very few people who I would defer to, but Tom Vann is one of those very few.
If you want to REALLY see the metal moving down the road from a dealer who truly "gets it" and embraces digital marketing with a strong dose of customer service, then go visit one of Tom Vann's dealerships. He has been building his dealership business using primarily digital marketing and Internet sales processes longer than many ADM members, and most of the Internet Sales Managers out there have been in the car business!
Wanted to give you the official ADM welcome...
It is great to see you here... I am in my home office all week working on several Digital Marketing proposals after one of those too-much-travel weeks facilitating Digital Advertising Dealer Summits that started in Phoenix, then Dallas, followed by Houston on Thursday and finishing with a Summit Meeting in San Antonio, TX. I am in my home office preparing for next week's gun fight and trying to get caught up on expense reports.
On behalf of both myself, and the rest of the 1,450+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.
Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.
Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.
VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!
I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,450 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!
Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!
One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!
To see how effectively any dealer's website is getting indexed by Google, just go to Google.com and do a search that starts with "site:" as in "site:teamhillsdale.com" and Google will pull up every page as indexed by their robots... In the upper right hand corner you will see the summary of the pages indexed, which is what I copied and pasted into my message to you below. Although the number of pages indexed is not the be all end all of how a site performs, it is one of those things that should be checked and an optimization plan considered.
Very cool site... Improvements could be made as follows:
1, Forms accept tool bar form-fill application, like Google tool br to make it easier for customers to submit a lead.
2. Allow your videos to be syndicated, let customers put them on their MySpace pages and other blogs so friends can click on them and bring referral traffic to your site. This is typical of website providers who just don't get it... Including many of the biggies.
3. Inventory, Inventory, Inventory... I know you wrote it is bing worked on, but it is the most important part of a dealer's site.
4. The indexing of your TeamHillsdale.com by search engines is in the dumpster! Here's how many pages are indexed by Google for your site: Results 1 - 10 of about 27 from teamhillsdale.com
Here's a good dealer site indexing summary: Results 1 - 10 of about 550 from buddbaer.com
Here's a better dealer site indexing summary: Results 1 - 10 of about 843 from trophynissan.com
Here's a great dealer site indexing summary: Results 1 - 10 of about 1,670 from yarkauto.com
Here's a great dealer site indexing summary: Results 1 - 10 of about 2,050 from vanchevrolet.com
I am the first to tell dealers that quantity of pages indexed is not asimportant as relevnt conten, but having only 27 pages indexed on your site is just plain inexcusable in this day of SEO being intrinsic to site design.
I'll tget you more in the future, but fr right now the search engine indexing is the most critical thing to fix.
Welcome to ADM!!! What a great feeling it gave me to see you joined my little experiment that has turned into quite the upstart professional community. I still practice a lot of what i learned from you during my brief visit almost 10 years ago. Do you realize how far ahead of the curve you were in 1998?
I have tons of respect for you and your brother, please do not ever hesitate to ask if there is anything I can do for you.
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