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Influencer
Big Tom LaPointe
  • Male
  • Dunedin, FL
  • United States
  • CARCHAT24 - only 24/7, Fully…
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Big Tom LaPointe's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Big Tom LaPointe liked Big Tom LaPointe's discussion Should dealers still use deceptive ad practices and super fine print?
Jul 18

Influencer
Big Tom LaPointe posted a discussion

Should dealers still use deceptive ad practices and super fine print?

With all the talk of Beepi, Carvana, and Tesla forcing major change in the industry, I went to a GM dealer promoting SHOP CLICK DRIVE. It was impressive that on their website they had a sale price of $26k on a $28k MSRP. I clicked the SHOP CLICK DRIVE link next to the price only to find that the price on the GM site was…See More
Jul 18

Influencer
Big Tom LaPointe's video was featured

Jeff Sterns to discuss planning success for a down economy at DD21

Jeff Sterns is honored to be on the presenter list for DigitalDealer Conference and Expo 21, at the MGM in Las Vegas, Aug. 8-10.
Jul 9

Influencer
Big Tom LaPointe commented on Jeremy Rich's blog post How Important are Car Dealership Reviews?
"it is always surprising that car dealers don't have a very proactive strategy to build their review counts and offset any negative ones (including a great experience)"
Jul 6

Influencer
Big Tom LaPointe liked Jeremy Rich's blog post How Important are Car Dealership Reviews?
Jul 6

Influencer
Big Tom LaPointe liked Ralph Paglia's blog post Phone Scams Overpower Online Ripoffs For Top Rank
Jul 6

Influencer
Big Tom LaPointe commented on Ralph Paglia's blog post Phone Scams Overpower Online Ripoffs For Top Rank
"ain't this the truth. good piece"
Jul 6

Influencer
Big Tom LaPointe posted a video

Sterns DD21 Speaker Promo

Jeff Sterns is honored to be on the presenter list for DigitalDealer Conference and Expo 21, at the MGM in Las Vegas, Aug. 8-10. His session is titled, "Guar...
Jul 6

Influencer
Big Tom LaPointe commented on Anne Fleming's blog post 8 Steps to Be the Destination Dealer for Women
"This is a great piece. Unfortunately dealers seem to fall short on training their salespeople on the fundamentals of creating a quality experience for all shoppers. Even simple interview questions when dealing with a couple like who's driving…"
May 21

Influencer
Big Tom LaPointe commented on Larisa Bedgood's blog post Mobile is Skyrocketing for Dealership Marketing – How to Get on Board
"Great piece for dealers. These mobile fundamentals are a must. I might add to make sure add-ons like live chat text and any coupons are also highly efficient and make sure they're not slowing page load speeds"
May 21

Influencer
Big Tom LaPointe liked Larisa Bedgood's blog post Mobile is Skyrocketing for Dealership Marketing – How to Get on Board
May 21

Influencer
Big Tom LaPointe's blog post was featured

Why is everyone afraid of Tesla and Beepi?

And what to do if you are…Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for the Model 3 scheduled ostensibly for production next year. Now, I understand the…See More
May 17

Influencer
Big Tom LaPointe commented on Paul Potratz's blog post Using Snapchat in Your Marketing
"this is an awesome mini-class. thanks @potratz and samantha!"
May 16

Influencer
Big Tom LaPointe liked David Metter's blog post Auto Attribution: Are We Stuck in the Minor Leagues?
May 16

Influencer
Big Tom LaPointe commented on David Metter's blog post Auto Attribution: Are We Stuck in the Minor Leagues?
"Great piece - I know there are several companies building algorithm tools to quantify the number and quality of visits, but ultimately, i think that will only give us a partial piece of the picture, as there generally isn't full access to…"
May 16

Influencer
Big Tom LaPointe commented on Rahul Paul's blog post 13 Automotive Marketing Strategies Your Business Needs in the Year 2016
"I'll throw in live chat and SMS website messaging on this list, especially as mobile traffic climbs over 60 percent in some markets with buyers who enjoy messaging"
May 16

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
CARCHAT24 - only 24/7, Fully Managed, Automotive Exclusive chat with page 1 Proactive Invite
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
727-638-0195
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.CarChat24.com
YOUR Email address for business contacts
tom.lapointe@yahoo.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
727.638.0195
Select All franchises/brands you are associated with
4-BMW, 31-MINI
ADM is a Professional Network, describe: "Why should anyone do business with you?"
CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24.com on http://www.twitter.com/CarChat24 and fan CarChat24.com on Facebook at http://www.facebook.com/CarChat24
"What will YOU contribute to the ADM Community?"
Tom is a true 'car guy' at heart, and BIG, as a 6'6" former US Marine. He is an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. His car business experience, as well as a passionate work and leadership ethic that was sharpened in the Marine Corps and at Johns Hopkins University, gives him a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition, he is an automotive book author and freelance automotive writer for several publications.

What led him to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.fermanbmw.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://https://www.facebook.com/CarChat24
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.iautomarketing.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/CarChat24
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/tomlapointe
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ThomasLaPointe
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, eDealerBiz, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Arkona
Used Car Inventory Management Solutions You Use
AAX, vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for

Big Tom LaPointe's Photos on ADM

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Big Tom LaPointe's ADM Blog

Why is everyone afraid of Tesla and Beepi?

Posted on May 8, 2016 at 5:00pm 0 Comments

And what to do if you are…

Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for…

Continue

Four hidden benefits of chat – including fixed ops sales

Posted on May 3, 2016 at 9:00am 0 Comments

For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units are sent down the road. But there are several key benefits that shouldn’t be overlooked in which managed chat can make a…

Continue

Don't crash your live chat like a 1970's Porsche Turbo - both can BITE you

Posted on April 19, 2016 at 7:30pm 0 Comments

Porsche engineering was one of the few bright spots during the dreadful era of crappy cars in the 70’s and 80’s

During the dark ages of the auto industry…

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Should your sales team handle live chat? Five critical questions to answer

Posted on March 20, 2016 at 11:00pm 0 Comments

“How happy are you with the way your team manages phone ups?”

As dealers look for ways to add tech to their digital marketing portfolio while controlling costs, the…

Continue

Dealer blog & social media tip #1342

Posted on March 11, 2016 at 6:30am 4 Comments

It's no secret that fresh content is the best "trick" for strong organic SEO, and social media needs content that relates to consumers to be 'engaging'.

So here is your blog tip for the week. Religiously watch normal media…

Continue

Comment Wall (4 comments)

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At 8:18am on October 21, 2013,
Influencer
CDK Global
said…

Great to connect Tom!

At 4:31am on August 16, 2013,
Influencer
sara callahan
said…

Thanks for your message Tom -- so, you are in beautiful Dunedin!  I love it there. Walk my dog along Edgewater all the time!

At 12:39pm on June 18, 2013,
Influencer
Bill Cosgrove
said…

Thanks for the heads up and the invite-All The Best

At 12:37pm on June 18, 2013,
Influencer
Bill Cosgrove
said…

Tom- Thanks for thr heads up

Big Tom LaPointe's Videos

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