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Big Tom LaPointe's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Big Tom LaPointe commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"A brilliant fundamental - probably something to shop for when looking at providers - aren't some providers more adaptive to this than others?"
Monday
Markelle Harden commented on Big Tom LaPointe's blog post Web traffic never sleeps – neither should live chat
"Great post Tom! We use live chat as well; but sadly it is not yet available 24/7. We absolutely see positive numbers in terms of chat conversations and conversions. "
Dec 11
Big Tom LaPointe posted a blog post

Web traffic never sleeps – neither should live chat

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook posts referenced in this graphic from…See More
Dec 8
Big Tom LaPointe commented on sara callahan's blog post FTC Social Media Ruling Puts Businesses on Alert
"Great piece, and I think there will be a HUGE amount of discovery on this...trial and error...and big error. For twitter, seem like a hashtag #advertisement, might meet the standard. FTC should probably clarify THAT before it has to be settled by…"
Dec 7
Big Tom LaPointe posted a status
Nov 30
Big Tom LaPointe posted a blog post

Why holidays make live chat a necessity

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products that pique their interest. Live chat…See More
Nov 29
Big Tom LaPointe's 2 blog posts were featured
Nov 20
Big Tom LaPointe posted a blog post

How to sell more cars in a blizzard

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.Some of my fondest memories as a child were snow days. School was closed and we got to stay home and play in the…See More
Nov 16
Big Tom LaPointe liked John Sternal's blog post Falling Used Car Prices? Don’t Blame Leasing
Nov 10
Big Tom LaPointe commented on John Sternal's blog post Falling Used Car Prices? Don’t Blame Leasing
"The simple math is that a relative shortage of pre-owned vehicles in the 2009-2011 model year range from greatly-reduced sales and corporate restructuring kept prices inflated. Now that sales have rebounded, pre-owned vehicles should be back on a…"
Nov 10
Big Tom LaPointe commented on Black Book's blog post Breaking News: Gas Under $3 And No Major Reaction
"Great insight - I celebrated $2.78 by filling my tank!"
Nov 10
Big Tom LaPointe posted a blog post

Is your receptionist costing you deals? Seven steps to handle an upset customer

"In today’s era of social media, a couple of keystrokes on a mobile phone, and hundreds hear about a company’s misstep"Remember the quote ‘nice guys  finish last’? Whether you have a ‘nice guy’ or ‘nice girl’ answering  the phone at your dealership, the way they handle the call can be lethal to car deals – either today or down the road.I was within earshot of a receptionist at a German luxury car dealership recently in which the after-hours…See More
Nov 10
Big Tom LaPointe posted a blog post

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?Honestly, not really. You probably don’t use this standard for your brick and mortar expenses or many of your…See More
Oct 18
Big Tom LaPointe shared their blog post on Facebook
Oct 18
Big Tom LaPointe replied to Mike Elliott's discussion Car Salesman Hours and Selling Cars
"Part of the operative word here is WORK - because often, salespeople believe the 'work' is waiting for an up, rather than hammering the phones for at least 2-3 hours. But as you said, it is often about training,  because many (most?)…"
Oct 6
Big Tom LaPointe was featured
Sep 30

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
CARCHAT24 - only 24/7, Fully Managed, Automotive Exclusive chat with page 1 Proactive Invite
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
727-638-0195
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.CarChat24.com
YOUR Email address for business contacts
tom.lapointe@yahoo.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
727.638.0195
Select All franchises/brands you are associated with
4-BMW, 31-MINI
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24.com on http://www.twitter.com/CarChat24 and fan CarChat24.com on Facebook at http://www.facebook.com/CarChat24
What will YOU contribute to the ADM Community?
Tom is a true 'car guy' at heart, and BIG, as a 6'6" former US Marine. He is an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. His car business experience, as well as a passionate work and leadership ethic that was sharpened in the Marine Corps and at Johns Hopkins University, gives him a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition, he is an automotive book author and freelance automotive writer for several publications.

What led him to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.fermanbmw.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://https://www.facebook.com/CarChat24
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.iautomarketing.com/
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/CarChat24
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/tomlapointe
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ThomasLaPointe
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, eDealerBiz, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Arkona
Used Car Inventory Management Solutions You Use
AAX, vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for

Big Tom LaPointe's Photos on ADM

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Big Tom LaPointe's ADM Blog

Web traffic never sleeps – neither should live chat

Posted on December 8, 2014 at 8:00am 1 Comment

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…

Continue

Why holidays make live chat a necessity

Posted on November 29, 2014 at 2:00pm 0 Comments

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…

Continue

How to sell more cars in a blizzard

Posted on November 16, 2014 at 2:30pm 0 Comments

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got…

Continue

Is your receptionist costing you deals? Seven steps to handle an upset customer

Posted on November 10, 2014 at 8:53pm 0 Comments

"In today’s era of social media, a couple of keystrokes on a mobile phone, and hundreds hear about a company’s misstep"

Remember the quote ‘nice guys  finish last’? Whether you have a ‘nice guy’ or ‘nice girl’ answering  the phone at your dealership, the way they handle the call can…

Continue

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

Posted on October 18, 2014 at 9:30pm 0 Comments

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?

Honestly, not really. You…

Continue

Comment Wall (4 comments)

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Join Automotive Digital Marketing ProCom

At 8:18am on October 21, 2013, CDK Global said…

Great to connect Tom!

At 4:31am on August 16, 2013, sara callahan said…

Thanks for your message Tom -- so, you are in beautiful Dunedin!  I love it there. Walk my dog along Edgewater all the time!

At 12:39pm on June 18, 2013, Bill Cosgrove said…

Thanks for the heads up and the invite-All The Best

At 12:37pm on June 18, 2013, Bill Cosgrove said…

Tom- Thanks for thr heads up

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