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Big Tom LaPointe
  • Male
  • Dunedin, FL
  • United States
  • CARCHAT24 - only 24/7, Fully…
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Latest ADM Activity - Click "More" at bottom!

Big Tom LaPointe commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"great piece"
Jul 2
Big Tom LaPointe posted a blog post

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they…See More
Jun 28
Big Tom LaPointe liked Big Tom LaPointe's blog post Do dealerships really need 24/7 live chat?
Jun 28
Big Tom LaPointe posted a blog post

Do dealerships really need 24/7 live chat?

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and looking for Taylor Swift tickets for his daughter. In either of these cases, the…See More
Jun 25
Big Tom LaPointe liked Big Tom LaPointe's blog post It’s complicated’ – How much chat is too much?
Jun 25
Big Tom LaPointe commented on Dana Detrick-Clark's blog post How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits
"cool piece. adapting OEM themes that have been tested and proven is a great way to connect with customers, whether it's video, social media, or the rare print ad."
Jun 25
Big Tom LaPointe's blog post was featured

It’s complicated’ – How much chat is too much?

"One of the most important – and most controversial – elements is the proactive" As half or more of all car dealers have live chat of some form or another on their websites, the debate continues to get louder regarding the count, look, placement and action of icons and…See More
Jun 10
Big Tom LaPointe posted a blog post

It’s complicated’ – How much chat is too much?

"One of the most important – and most controversial – elements is the proactive" As half or more of all car dealers have live chat of some form or another on their websites, the debate continues to get louder regarding the count, look, placement and action of icons and…See More
Jun 9
Big Tom LaPointe posted a blog post

Don’t try to sell the car with chat

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.“The whole purpose of a phone call is to set the appointment, not to sell the car” he’d say. “Ask them ‘when can you be here?’”And so it is with live chat on a dealer website. Like a phone call, it’s…See More
May 4
Big Tom LaPointe liked Big Tom LaPointe's blog post Live Chat - If it hurts to listen to your phone ups...
May 4
Big Tom LaPointe commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"My unscientific thought (and without reading other comments), is unless you are a dealer group with something valuable to offer at least weekly, who in their right mind is going to install AND KEEP it? I don't even put in the app for my…"
May 4
Big Tom LaPointe's blog post was featured

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:Bad grammarGiving too much infoNot giving enough infoFumbling for wordsGoing WAY off script regarding the vehicle or potential dealFailure to attempt to set an…See More
Apr 21
Big Tom LaPointe shared their blog post on Google +1
Apr 18
Big Tom LaPointe posted a blog post

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:Bad grammarGiving too much infoNot giving enough infoFumbling for wordsGoing WAY off script regarding the vehicle or potential dealFailure to attempt to set an…See More
Apr 18
Big Tom LaPointe commented on J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
"great piece - especially love #2. no replacement for displacement. selling cars has to be the objective for EVERY VENDOR."
Apr 2
Big Tom LaPointe liked J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
Apr 2

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
CARCHAT24 - only 24/7, Fully Managed, Automotive Exclusive chat with page 1 Proactive Invite
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
727-638-0195
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.CarChat24.com
YOUR Email address for business contacts
tom.lapointe@yahoo.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
727.638.0195
Select All franchises/brands you are associated with
4-BMW, 31-MINI
ADM is a Professional Network, describe: "Why should anyone do business with you?"
CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24.com on http://www.twitter.com/CarChat24 and fan CarChat24.com on Facebook at http://www.facebook.com/CarChat24
"What will YOU contribute to the ADM Community?"
Tom is a true 'car guy' at heart, and BIG, as a 6'6" former US Marine. He is an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. His car business experience, as well as a passionate work and leadership ethic that was sharpened in the Marine Corps and at Johns Hopkins University, gives him a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition, he is an automotive book author and freelance automotive writer for several publications.

What led him to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.fermanbmw.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://https://www.facebook.com/CarChat24
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.iautomarketing.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/CarChat24
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/tomlapointe
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ThomasLaPointe
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, eDealerBiz, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Arkona
Used Car Inventory Management Solutions You Use
AAX, vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for

Big Tom LaPointe's Photos on ADM

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Big Tom LaPointe's ADM Blog

Make sure your mobile chat is MOBILE: 4 success killers

Posted on June 28, 2015 at 3:00am 0 Comments

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…

Continue

Do dealerships really need 24/7 live chat?

Posted on June 25, 2015 at 8:00am 0 Comments

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and…

Continue

It’s complicated’ – How much chat is too much?

Posted on June 9, 2015 at 10:00am 0 Comments

"One of the most important – and most controversial – elements is the proactive" 

As half or more of all car dealers have live chat…

Continue

Don’t try to sell the car with chat

Posted on May 4, 2015 at 5:00pm 0 Comments

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.

“The whole purpose of a phone call is to set the…

Continue

Live Chat - If it hurts to listen to your phone ups...

Posted on April 18, 2015 at 8:30am 0 Comments

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…

Continue

Comment Wall (4 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 8:18am on October 21, 2013, CDK Global said…

Great to connect Tom!

At 4:31am on August 16, 2013, sara callahan said…

Thanks for your message Tom -- so, you are in beautiful Dunedin!  I love it there. Walk my dog along Edgewater all the time!

At 12:39pm on June 18, 2013, Bill Cosgrove said…

Thanks for the heads up and the invite-All The Best

At 12:37pm on June 18, 2013, Bill Cosgrove said…

Tom- Thanks for thr heads up

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