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Big Tom LaPointe
  • Male
  • Dunedin, FL
  • United States
  • CARCHAT24 - only 24/7, Fully…
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Big Tom LaPointe's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Big Tom LaPointe posted a blog post

Don’t try to sell the car with chat

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.“The whole purpose of a phone call is to set the appointment, not to sell the car” he’d say. “Ask them ‘when can you be here?’”And so it is with live chat on a dealer website. Like a phone call, it’s…See More
May 4
Big Tom LaPointe liked Big Tom LaPointe's blog post Live Chat - If it hurts to listen to your phone ups...
May 4
Big Tom LaPointe commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"My unscientific thought (and without reading other comments), is unless you are a dealer group with something valuable to offer at least weekly, who in their right mind is going to install AND KEEP it? I don't even put in the app for my…"
May 4
Big Tom LaPointe's blog post was featured

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:Bad grammarGiving too much infoNot giving enough infoFumbling for wordsGoing WAY off script regarding the vehicle or potential dealFailure to attempt to set an…See More
Apr 21
Big Tom LaPointe shared their blog post on Google +1
Apr 18
Big Tom LaPointe posted a blog post

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:Bad grammarGiving too much infoNot giving enough infoFumbling for wordsGoing WAY off script regarding the vehicle or potential dealFailure to attempt to set an…See More
Apr 18
Big Tom LaPointe commented on J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
"great piece - especially love #2. no replacement for displacement. selling cars has to be the objective for EVERY VENDOR."
Apr 2
Big Tom LaPointe liked J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
Apr 2
Big Tom LaPointe liked James A. Ziegler's profile
Mar 31
Erika Kay Simms and Big Tom LaPointe are now friends
Mar 31
Big Tom LaPointe liked Erika Kay Simms's blog post How to Keep Your Digital Marketing Organized and Vendors Held Accountable
Mar 31
Big Tom LaPointe commented on Erika Kay Simms's blog post How to Keep Your Digital Marketing Organized and Vendors Held Accountable
"great piece Erika - In case plugging a vendor into CRM doesn't work (might skew data and force calls for some) I used to keep detailed notes in my outlook contact file for each vendor and each meeting."
Mar 31
Big Tom LaPointe posted a status
"Headed to http://DrivingSales.com Prez Club in NYC? Say hi to @JeffCarChat24 Sterns and ask for FREE #CHAT ANALYSIS. #automarketing #dspc15"
Mar 31
Big Tom LaPointe liked Subi Ghosh's discussion Women in Automotive Announce First Female-Centric Conference
Mar 26
Big Tom LaPointe's blog post was featured

Don’t nuke your live chat! 5 explosive risks

Just like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.“We tried chat and it didn’t work for us”Again and again we hear that chat didn’t work. But like leasing, it depends on the structure and the company with which you partner. There are dozens of…See More
Mar 16
Brian Bennington commented on Big Tom LaPointe's video
Thumbnail

One dealer's journey to fully-managed live chat

"Hey Big Tom, what a tremendous response!  Not only are you "oversized," you've got an oversized sense of humor!  However, if you wanted to pick-up more views than the puny 120 you've got so far, you might have at least…"
Mar 15

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
CARCHAT24 - only 24/7, Fully Managed, Automotive Exclusive chat with page 1 Proactive Invite
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
727-638-0195
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.CarChat24.com
YOUR Email address for business contacts
tom.lapointe@yahoo.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
727.638.0195
Select All franchises/brands you are associated with
4-BMW, 31-MINI
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24.com on http://www.twitter.com/CarChat24 and fan CarChat24.com on Facebook at http://www.facebook.com/CarChat24
What will YOU contribute to the ADM Community?
Tom is a true 'car guy' at heart, and BIG, as a 6'6" former US Marine. He is an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. His car business experience, as well as a passionate work and leadership ethic that was sharpened in the Marine Corps and at Johns Hopkins University, gives him a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition, he is an automotive book author and freelance automotive writer for several publications.

What led him to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.fermanbmw.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://https://www.facebook.com/CarChat24
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.iautomarketing.com/
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/CarChat24
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/tomlapointe
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ThomasLaPointe
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, eDealerBiz, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Arkona
Used Car Inventory Management Solutions You Use
AAX, vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for

Big Tom LaPointe's Photos on ADM

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Big Tom LaPointe's ADM Blog

Don’t try to sell the car with chat

Posted on May 4, 2015 at 5:00pm 0 Comments

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.

“The whole purpose of a phone call is to set the…

Continue

Live Chat - If it hurts to listen to your phone ups...

Posted on April 18, 2015 at 8:30am 0 Comments

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…

Continue

Don’t nuke your live chat! 5 explosive risks

Posted on March 15, 2015 at 4:03pm 0 Comments

Just like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and…

Continue

Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

Posted on January 28, 2015 at 7:00am 0 Comments

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study



If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…

Continue

CarChat24 wins 2015 AWA Automotive Website Award

Posted on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the…

Continue

Comment Wall (4 comments)

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Join Automotive Digital Marketing ProCom

At 8:18am on October 21, 2013, CDK Global said…

Great to connect Tom!

At 4:31am on August 16, 2013, sara callahan said…

Thanks for your message Tom -- so, you are in beautiful Dunedin!  I love it there. Walk my dog along Edgewater all the time!

At 12:39pm on June 18, 2013, Bill Cosgrove said…

Thanks for the heads up and the invite-All The Best

At 12:37pm on June 18, 2013, Bill Cosgrove said…

Tom- Thanks for thr heads up

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