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Tom Kain
  • Male
  • London, KY
  • United States
  • MyAutoCloud
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Tom Kain's ADM Discussions

Marketing In A Slow Economy

Started this ADM discussion. Last reply by Philip Zelinger Jan 14, 2009. 5 Replies

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Tom Kain's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Kain posted a status
""Learn more about customer retention and increased service revenue. Please join us on Friday @noon eastern. http://bit.ly/1PXZ4TZ""
May 20
Tom Kain posted a blog post

Customer Defection Points

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?Three Main Defection PointsFirst Oil ChangeBelieve it or not, a majority of customers never make it back to the dealership for even their first oil change. Crazy, right? Well its true and there are a couple of good reasons…See More
May 13
Tom Kain updated their profile
May 13
Ralph Paglia commented on Tom Kain's video
Thumbnail

Rapidfire Auto Overview

"The first data point shown in this video is also a great reason why Service Department focused BDC's return such a high percent as an ROI calculation on their investment cost..."
Mar 2, 2013
Tom Kain posted a video

Rapidfire Auto Overview

This is a quick overview of Rapidfire Auto's text messaging solution for automobile dealers. For more information, please visit http://rapidfireauto.com
Feb 25, 2013
Tom Kain replied to James Bazuik's discussion email marketing recommendations
"James, Check out my other company AutoDealerTarget.com We have been providing email marketing solutions for vendors, trainers and dealers since 2004. There are a number of recommendations on the site."
Feb 15, 2013
Tom Kain posted a blog post

Communication Is Key To Service Productivity!

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in future benefits.  For the sales professional, those…See More
Feb 15, 2013
Tom Kain commented on J.D. Rucker's blog post How to Post an Amazing Piece of Content on Social Media Properly in 4 Minutes or Less
"Thanks JD!  That was very informative and easy to understand."
Oct 3, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
MyAutoCloud
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
859-363-5575
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://myautocloud.com
YOUR Email address for business contacts
tom.kain@myautocloud.com
Select All franchises/brands you are associated with
13-Ford, 25-Lincoln
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
MyAutoCloud provides dealerships with a customer defection management suite which includes a mobile app and is 90% automated. We increase customer retention and service revenue by as much as 40%.
What will YOU contribute to the ADM Community?
Auto Dealership Sales/Finance/Management - 20+ Years
mail Marketing - 6+ Years
HTML design - 6+ Years
Customer Retention Management 2 Years
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://myautocloud.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://gplus.to/tomkain
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://myautocloud.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/tk1872
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/myautocloud
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/myautocloud
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Tom Kain's ADM Blog

Customer Defection Points

Posted on May 13, 2015 at 8:40pm 0 Comments

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?



Three Main Defection Points



First Oil Change

Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…

Continue

Communication Is Key To Service Productivity!

Posted on February 15, 2013 at 7:37pm 0 Comments

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in…

Continue

Perceived Value

Posted on February 22, 2012 at 1:11pm 0 Comments

If a product or service is priced low, does that mean it has less value?  We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value.  However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…

Continue

RapidFire Auto on AutoDealerTarget Roundtable Tonight

Posted on November 29, 2011 at 1:03pm 0 Comments

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 29th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…

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Jesse Biter is Featured Guest on The AutoDealerTarget Roundtable

Posted on November 14, 2011 at 9:28pm 0 Comments

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



***Don't Miss This One***

This weeks Featured Guest is Jesse Biter of Dealers United



When: Tuesday, November 15th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at…

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Comment Wall (1 comment)

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At 9:24pm on October 4, 2011, Tom Gorham said…
Tom, if you are going to be at DD!11 I would enjoy meeting you.
 
 
 

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