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Tom Kain
  • Male
  • London, KY
  • United States
  • MyAutoCloud
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Marketing In A Slow Economy

Started this ADM discussion. Last reply by Philip Zelinger Jan 14, 2009. 5 Replies

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REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Marketing Services Provider
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MyAutoCloud provides dealerships with a customer defection management suite which includes a mobile app and is 90% automated. We increase customer retention and service revenue by as much as 40%.
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Auto Dealership Sales/Finance/Management - 20+ Years
mail Marketing - 6+ Years
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Tom Kain's ADM Blog

Customer Defection Points

Posted on May 13, 2015 at 8:40pm 0 Comments

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?

Three Main Defection Points

First Oil Change

Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…


Communication Is Key To Service Productivity!

Posted on February 15, 2013 at 7:37pm 0 Comments

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in…


Perceived Value

Posted on February 22, 2012 at 1:11pm 0 Comments

If a product or service is priced low, does that mean it has less value?  We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value.  However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…


RapidFire Auto on AutoDealerTarget Roundtable Tonight

Posted on November 29, 2011 at 1:03pm 0 Comments

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.

This Week

When: Tuesday, November 29th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at

Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…


Jesse Biter is Featured Guest on The AutoDealerTarget Roundtable

Posted on November 14, 2011 at 9:28pm 0 Comments

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.

***Don't Miss This One***

This weeks Featured Guest is Jesse Biter of Dealers United

When: Tuesday, November 15th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at…


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At 9:24pm on October 4, 2011, Tom Gorham said…
Tom, if you are going to be at DD!11 I would enjoy meeting you.

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