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Tom Hawkins
  • Fairmont, MN
  • United States
  • Hawkins Chevrolet
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Tom Hawkins's ADM Discussions

SiriusXM wants my info!!

Started Jun 6, 2013 0 Replies

Sirius/XM will allow us to use a XM Demo program as well as offer a 3 month trial for ALL our used vehicle customers...not just GM Certified buyers.  However, they want access to our DMS…Continue

Tags: DMS, data, XM, Sirius

Service Question- Parts Washer

Started May 21, 2013 0 Replies

We have a CUDA Parts washer…Continue

Automated greeting card/post card service

Started this ADM discussion. Last reply by Tom Hawkins Jun 16, 2012. 2 Replies

I had someone approach me about Send Out Cards.  It's a company that you can send greeting cards, post cards and other gifts...all from their website.  You can upload a picture (such as customer…Continue

Tags: marketing, cards, greeting, automated

Phone In Log

Started Dec 26, 2011 0 Replies

Does anyone have a sample of a phone-in log template for in-coming phone calls for the receptionist to track?  I could make one with a spreadsheet, I suppose, but if someone already has one they like…Continue

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Tom Hawkins's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Mike Cronin left a comment for Tom Hawkins
"Thanks Tom!"
Apr 11
Tom Hawkins left a comment for Mike Cronin
"Impressive profile!  Welcome!"
Apr 11
Tom Hawkins commented on Richard Holland's blog post Why Steve Jobs Hated Branding and Marketing
"Ralph, since when is 7.2 out?  My 7.1 says it's up to date.  You beta testing?"
Mar 27
Tom Hawkins liked Richard Holland's blog post Why Steve Jobs Hated Branding and Marketing
Mar 27
Tom Hawkins joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Nov 29, 2013
Tom Hawkins replied to Kilane Horn's discussion Can someone explain to me the rationale behind the several websites offered by TK Carsites?
"<P.S.  Tom, JD is no longer working at KPA Online> Thanks, Brian...I am pretty connected to him and I didn't see that anywhere.  "
Nov 19, 2013
Tom Hawkins replied to Kilane Horn's discussion Can someone explain to me the rationale behind the several websites offered by TK Carsites?
"Connect with JD Rucker of KPA Online....they own TK Carsites.  He will get you fixed up and anything wrong corrected."
Nov 18, 2013
Tom Hawkins is now friends with Richard Valenta and Ken Dugas
Oct 15, 2013
Tom Hawkins joined Meg's group
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Facebook Users

Facebook is growing fast, let's connect and grow with it!See More
Jun 26, 2013
Tom Hawkins posted a discussion

SiriusXM wants my info!!

Sirius/XM will allow us to use a XM Demo program as well as offer a 3 month trial for ALL our used vehicle customers...not just GM Certified buyers.  However, they want access to our DMS information.  I have been reluctant to do this...there are enough people already extracting information from my ADP system.  I can't think of any reason other then they want to market to my customer base. Any good reason to let them do this?  I have attached the required data they want to access.  What would…See More
Jun 6, 2013
Tom Hawkins is attending Ralph Paglia's event
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AutoCON - AutoConnections 2013 Conference and Exposition at Aria Casino and Resort - City Center, Las Vegas, Nevada

September 4, 2013 to September 6, 2013
AutoCON 2013 - The AutoConnections Conference and ExpositionWhy Should I Go?  AutoCon was created with the dealer's interests in mind. Here are some of the reasons we're different:- Workshops, Not Sales Pitches- All Inclusive Meals- 100% Internet Access- Hands On Training LabsAutoCon PerksIn addition to the great value all attendees receive with their registration, there are special perks that are unique to AutoCon.  Once you…See More
Jun 6, 2013
Tom Hawkins commented on Bill Cosgrove's blog post The Fairy Tale of Cut The Bull - The Cars.com Controversy
"I agree with Tom Gorham's comment....but think the "young and dumb" quote was unnecessary crudeness."
Jun 3, 2013
Tom Hawkins posted a discussion

Service Question- Parts Washer

We have a CUDA Parts washer that is on it's "last legs" and needs to be replaced.  New ones run $85-$9500.00. Does anyone know of other brands of parts washers like the CUDA?  Just wanted to see if there are alternative ones for less money that make sense.Thanks for the help.Tom HawkinsHawkins Chevrolet…See More
May 21, 2013
Tom Hawkins commented on Ken Beam's video
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Infiniti G37 Convertible | Ken Beam shows 2011 G37 Convertible at Douglas Infiniti in Summit NJ | NJ

"I own a Chevrolet dealership in a small rural southern MN town. I am trying to use my interest in technology and internet marketing to set myself apart from other area dealers. Thanks for the tips on videos.  Tom"
May 15, 2013
Tom Hawkins commented on Ken Beam's video
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Infiniti G37 Convertible | Ken Beam shows 2011 G37 Convertible at Douglas Infiniti in Summit NJ | NJ

"Ken, thanks for taking the time to respond...that was very kind of you.  It looks like you go for 'simplicity' in the equipment and 'creativity' in the production....thanks so much for the great info.   Tom"
May 14, 2013
Tom Hawkins commented on Ken Beam's video
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Infiniti G37 Convertible | Ken Beam shows 2011 G37 Convertible at Douglas Infiniti in Summit NJ | NJ

"Ken... 1. What type of camera do you use? 2. How about mic? External or built-in to camera? 3. Editing software? 4. Who does the editing? 5. How do you decide the process in editing? Is it OK to ask these things? Tom"
May 11, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Hawkins Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
507-238-4786
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.hawkinsbestprice.com
YOUR Email address for business contacts
hawk@hawkinsbestprice.com
Select All franchises/brands you are associated with
7-Chevrolet
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/hawkins_chevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/#!/HawkinsChevy
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/HawkinsChevrolet?feature=guide
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, TK Carsites, DealerOn, Carbase.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
HomeNet, vAuto

Tom Hawkins's Videos

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Tom Hawkins's ADM Blog

How important is SIEM?

Posted on December 9, 2012 at 7:48pm 2 Comments

I realize this is a digital MARKETING forum, but I am wondering if anyone else has dealt with this issue.

I am told that I am out of compliance with GM guidelines of complying with federal law.  I feel like I am being coerced into subscribing to SIEM.  My network people feel it's overkill, but the GM IT people say that dealerships are targeted, so 24/7 monitoring is required.  I don't want to pay $175 per month for this.

Is anyone else have this SIEM compliance in their…

Continue

Sales Manager Pay Plan help...

Posted on October 30, 2012 at 6:35pm 5 Comments

I have a small, rural dealership (Chevy) that sells 45-50 retail a month and looking to grow to at least 75.  I have a younger brother as a sales manager and I need to give him a base + incentive pay plan.  I am looking for ideas on how to structure one. 

If you have a few minutes, just jot down the basics of how a sales manager should be paid....I would appreciate it.  He responds to incentives that compensate him for reaching certain goals.

Thanks for considering to…

Continue

Sample Ads for Fixed Ops Director or Service Manager

Posted on October 30, 2012 at 6:30pm 0 Comments

I am a small, rural Chevy dealer needing to replace my Fixed Operations leader.  I was wondering if anyone had in their "digital file" a copy of a job posting ad for this position.  It could even be for a Service Manager.  I haven't done this for awhile and thought I should use some of the smart dealers on this forum to give me some tips.

Is it OK to ask for help like this?  Hope so...or rebuke me if not.  Thanks for the consideration.

You can email me directly if you like at…

Continue

Comment Wall (3 comments)

You need to be a member of Automotive Digital Marketing Professional Community to add comments!

Join Automotive Digital Marketing Professional Community

At 4:59pm on April 11, 2014, Mike Cronin said…

Thanks Tom!

At 10:46am on November 2, 2011, Ralph Paglia said…
Tom - Welcome to the ADM Community... We are glad you are here and looking forward to your comments, questions and inquiries.
At 5:18am on November 2, 2011, Tom Gorham said…
Tom, Welcome to ADM!
 
 
 

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