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Tom Hawkins
  • Fairmont, MN
  • United States
  • Hawkins Chevrolet
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  • Ken Dugas
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Tom Hawkins's ADM Discussions

SiriusXM wants my info!!

Started Jun 6, 2013 0 Replies

Sirius/XM will allow us to use a XM Demo program as well as offer a 3 month trial for ALL our used vehicle customers...not just GM Certified buyers.  However, they want access to our DMS…Continue

Tags: DMS, data, XM, Sirius

Service Question- Parts Washer

Started May 21, 2013 0 Replies

We have a CUDA Parts washer…Continue

Automated greeting card/post card service

Started this ADM discussion. Last reply by Tom Hawkins Jun 16, 2012. 2 Replies

I had someone approach me about Send Out Cards.  It's a company that you can send greeting cards, post cards and other gifts...all from their website.  You can upload a picture (such as customer…Continue

Tags: marketing, cards, greeting, automated

Phone In Log

Started Dec 26, 2011 0 Replies

Does anyone have a sample of a phone-in log template for in-coming phone calls for the receptionist to track?  I could make one with a spreadsheet, I suppose, but if someone already has one they like…Continue

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Tom Hawkins's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Hawkins commented on Ralph Paglia's blog post Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?
"I agree with Tom!"
Sep 28
Tom Hawkins commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"I would love to see the scripts for phone and email....nice job. The only problem I see for us is that most of our hand-raiser leads (small So MN town) are from an hour or more away, so a service coupon wouldn't be as appealing.  We could…"
Aug 26
Tom Hawkins commented on Jeffery Sterns's blog post Everything on Purpose
""The Traveler's Gift" by Andy Andrews...this is the book I just finished and this post reminds me of that..."
Jun 23
Tom Hawkins commented on Richard Holland's blog post For Used Vehicle Acquisition, There’s No Place Like Home
"I am starting this tomorrow...been in the works. Good timing..."
Jun 22
Tom Hawkins commented on J.D. Rucker's blog post And the Best Chat Provider in the Automotive Industry is...
"Ralph...you need more "passion" in your posts! :) Thanks for pouring your heart out.."
Jun 14
Tom Hawkins commented on Manny Luna's blog post Why won't Cobalt update all the GMC/Buick OEM sites? This is effecting organic traffic!
"Cobalt is owned by ADP...that should tell you something.  Not to diss ADP only, but any of these companies that get purchased by conglomerates with tons of other businesses get treated like a government entity. Creativity and ingenuity as well…"
Jun 13
Tom Hawkins commented on Cherie Price's blog post Facebook...Am I Wrong? You wrong? We both wrong? Please read MY comment - I goofed up!
"Sorry for the confusion, Cherie.  Couldn't find you PERSONALLY on FB.  Kim is a vendor, but I don't get solicitations from her.  I think I did pay $9 or so for the "step further" option.  Can't find it on…"
May 16
Tom Hawkins commented on Cherie Price's blog post Facebook...Am I Wrong? You wrong? We both wrong? Please read MY comment - I goofed up!
"Are you on Facebook?  Couldn't find you.  If so, go to Kim Garst's page. https://www.facebook.com/kimgarstboomsocial and then check out her website.  She has tons of articles about the ins and outs of Facebook…"
May 12
Tom Hawkins commented on Cherie Price's blog post Facebook...Am I Wrong? You wrong? We both wrong? Please read MY comment - I goofed up!
"Are you back to managing it or is it still being outsourced?  I looked at it and there isn't anything spectacular there...I would think you would do a better job internally with personal, local stories."
May 12
Tom Hawkins commented on Cherie Price's blog post Facebook...Am I Wrong? You wrong? We both wrong? Please read MY comment - I goofed up!
"Did anyone ever address this post for you?? Tom Hawkins"
May 12
Tom Hawkins commented on J.D. Rucker's blog post And the Best Chat Provider in the Automotive Industry is...
"Cherie sounds like an interesting and impressive person...just from reading a couple of her posts."
May 9
Mike Cronin left a comment for Tom Hawkins
"Thanks Tom!"
Apr 11
Tom Hawkins left a comment for Mike Cronin
"Impressive profile!  Welcome!"
Apr 11
Tom Hawkins commented on Richard Holland's blog post Why Steve Jobs Hated Branding and Marketing
"Ralph, since when is 7.2 out?  My 7.1 says it's up to date.  You beta testing?"
Mar 27
Tom Hawkins liked Richard Holland's blog post Why Steve Jobs Hated Branding and Marketing
Mar 27
Tom Hawkins joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Nov 29, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Hawkins Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
507-238-4786
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.hawkinsbestprice.com
YOUR Email address for business contacts
hawk@hawkinsbestprice.com
Select All franchises/brands you are associated with
7-Chevrolet
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/hawkins_chevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/#!/HawkinsChevy
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/HawkinsChevrolet?feature=guide
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, TK Carsites, DealerOn, Carbase.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
HomeNet, vAuto

Tom Hawkins's Videos

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Tom Hawkins's ADM Blog

How important is SIEM?

Posted on December 9, 2012 at 7:48pm 2 Comments

I realize this is a digital MARKETING forum, but I am wondering if anyone else has dealt with this issue.

I am told that I am out of compliance with GM guidelines of complying with federal law.  I feel like I am being coerced into subscribing to SIEM.  My network people feel it's overkill, but the GM IT people say that dealerships are targeted, so 24/7 monitoring is required.  I don't want to pay $175 per month for this.

Is anyone else have this SIEM compliance in their…

Continue

Sales Manager Pay Plan help...

Posted on October 30, 2012 at 6:35pm 5 Comments

I have a small, rural dealership (Chevy) that sells 45-50 retail a month and looking to grow to at least 75.  I have a younger brother as a sales manager and I need to give him a base + incentive pay plan.  I am looking for ideas on how to structure one. 

If you have a few minutes, just jot down the basics of how a sales manager should be paid....I would appreciate it.  He responds to incentives that compensate him for reaching certain goals.

Thanks for considering to…

Continue

Sample Ads for Fixed Ops Director or Service Manager

Posted on October 30, 2012 at 6:30pm 0 Comments

I am a small, rural Chevy dealer needing to replace my Fixed Operations leader.  I was wondering if anyone had in their "digital file" a copy of a job posting ad for this position.  It could even be for a Service Manager.  I haven't done this for awhile and thought I should use some of the smart dealers on this forum to give me some tips.

Is it OK to ask for help like this?  Hope so...or rebuke me if not.  Thanks for the consideration.

You can email me directly if you like at…

Continue

Comment Wall (3 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 4:59pm on April 11, 2014, Mike Cronin said…

Thanks Tom!

At 10:46am on November 2, 2011, Ralph Paglia said…
Tom - Welcome to the ADM Community... We are glad you are here and looking forward to your comments, questions and inquiries.
At 5:18am on November 2, 2011, Tom Gorham said…
Tom, Welcome to ADM!
 
 
 

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