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Tom Hawkins
  • Fairmont, MN
  • United States
  • Hawkins Chevrolet
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Tom Hawkins's ADM Discussions

SiriusXM wants my info!!

Started Jun 6, 2013 0 Replies

Sirius/XM will allow us to use a XM Demo program as well as offer a 3 month trial for ALL our used vehicle customers...not just GM Certified buyers.  However, they want access to our DMS…Continue

Tags: DMS, data, XM, Sirius

Service Question- Parts Washer

Started May 21, 2013 0 Replies

We have a CUDA Parts washer that is on it's "last legs" and needs to be replaced.  New ones…Continue

Automated greeting card/post card service

Started this ADM discussion. Last reply by Tom Hawkins Jun 16, 2012. 2 Replies

I had someone approach me about Send Out Cards.  It's a company that you can send greeting cards, post cards and other gifts...all from their website.  You can upload a picture (such as customer…Continue

Tags: marketing, cards, greeting, automated

Phone In Log

Started Dec 26, 2011 0 Replies

Does anyone have a sample of a phone-in log template for in-coming phone calls for the receptionist to track?  I could make one with a spreadsheet, I suppose, but if someone already has one they like…Continue

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Tom Hawkins's ADM Profile page

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REQUIRED: Name of Your Dealership, Business or Organization:
Hawkins Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
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YOUR Twitter profile, or one you recommend (ie;
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HomeNet, vAuto

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Tom Hawkins's ADM Blog

How important is SIEM?

Posted on December 9, 2012 at 7:48pm 2 Comments

I realize this is a digital MARKETING forum, but I am wondering if anyone else has dealt with this issue.

I am told that I am out of compliance with GM guidelines of complying with federal law.  I feel like I am being coerced into subscribing to SIEM.  My network people feel it's overkill, but the GM IT people say that dealerships are targeted, so 24/7 monitoring is required.  I don't want to pay $175 per month for this.

Is anyone else have this SIEM compliance in their…


Sales Manager Pay Plan help...

Posted on October 30, 2012 at 6:35pm 5 Comments

I have a small, rural dealership (Chevy) that sells 45-50 retail a month and looking to grow to at least 75.  I have a younger brother as a sales manager and I need to give him a base + incentive pay plan.  I am looking for ideas on how to structure one. 

If you have a few minutes, just jot down the basics of how a sales manager should be paid....I would appreciate it.  He responds to incentives that compensate him for reaching certain goals.

Thanks for considering to…


Sample Ads for Fixed Ops Director or Service Manager

Posted on October 30, 2012 at 6:30pm 0 Comments

I am a small, rural Chevy dealer needing to replace my Fixed Operations leader.  I was wondering if anyone had in their "digital file" a copy of a job posting ad for this position.  It could even be for a Service Manager.  I haven't done this for awhile and thought I should use some of the smart dealers on this forum to give me some tips.

Is it OK to ask for help like this?  Hope so...or rebuke me if not.  Thanks for the consideration.

You can email me directly if you like at…


Comment Wall (4 comments)

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At 7:17am on September 26, 2015,
Bruno Serra

Hello Dear,
How is everything with you,I picked interest on you after going through your short profile,I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on( the full details.
Have a nice day.
Bruno Serra.

At 4:59pm on April 11, 2014,
Mike Cronin

Thanks Tom!

At 10:46am on November 2, 2011, Ralph Paglia said…
Tom - Welcome to the ADM Community... We are glad you are here and looking forward to your comments, questions and inquiries.
At 5:18am on November 2, 2011, Tom Gorham said…
Tom, Welcome to ADM!

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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