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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

Mobile vs PC and why does it matter?

Started this ADM discussion. Last reply by Tom Gorham Oct 18, 2012. 21 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham replied to Tom Gorham's discussion Is Google+ a ghost town?
"Tom LaPointe,  great comparison!  I wonder..."
Tuesday
Tom LaPointe / CarChat24 replied to Tom Gorham's discussion Is Google+ a ghost town?
"I think Ferruccio Lamborghini seems to have made a bigger splash with his sports cars than G+ has in social media, BUT since google owns the internet (until China buys it for a $Trillion), there is a bit of extortion to build your reach for the sake…"
Tuesday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"Ryan, I'm not sure about the personable part, but I appreciate the vote of confidence!  Your right about the song that never ends and I just helped carry it on.  LOL!"
Monday
Ryan Leslie commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"Remember the children's show on PBS with the purple dinosaur? "This is the song that never ends, it just goes on and on my friends." This is the best practice discussion that never ends, it just goes on and on my friends! ;) How many…"
Monday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"Ralph, your survey system is similar to what we use as well. It is a system mandated by GM and I personally like it. In fact I've written about it right here on ADM, although not specifically in regards to online reviews, "Measuring Your…"
Monday
Ralph Paglia commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"Tom, I appreciate your article and the wisdom built into the process you describe... You and I have both been in the business world for more than a few moons, and I am sure you, like me, understand that there is more than one way to set up process…"
Monday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"Ralph, you wrote "Asking the customer if they would be willing to help the dealership focus on improving customer service by completing a short survey, which includes a section for them to rate/review their experience at the…"
Sunday
Ralph Paglia commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"BTW, it would be negligent on my part not to point out that there are many people who disagree with the approach I am suggesting... However, the most successful "Online Reputation and Review Based Custoner Feedback" proactive (making an…"
Sunday
Ralph Paglia commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"Like many sales tactics, the tone, demeaner and attitude of the sales pro asking the customer to do something has a major impact on the perception of that request, and the response by the customer. Asking the customer if they would be willing to…"
Sunday
Tom Gorham posted a status
"I love a good debate! Check it out right here on ADM.. http://j.mp/1iGozIt"
Sunday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"Ralph, you flatter me and I am honored to disagree with you!  But I don't see this as a multi-faceted issue.  I DO see how it might be affected by "corporate culture" that exists in the dealership.  I am not naïve…"
Sunday
Ralph Paglia commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"As much admiration and respect as I have for Tom Gorham, this is an issue where he and I have some differences of opinion... I have personally implemented several sales process embedded systems designed to encourage customers to rate and review…"
Sunday
Tom Gorham's blog post was featured

From the Trenches - A Better Way to Get Reviews

 Would you write a review for a hairstylist while he or she was cutting your hair? It's not enough to be against something; one must offer an alternative.    I…See More
Sunday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"LOL Mark!  This is not a commercial.  I am not a vendor and I have no profit in this post.  The tool I used is not a program intended for reviews.  It is a video communication tool and has many other uses besides the one I…"
Sunday
Mark Dubis commented on Tom Gorham's blog post From the Trenches - A Better Way to Get Reviews
"So Tom, if a dealer wanted a review solution that was simple to use, automatically invited all their customers to post reviews which appeared on an auto-centric dealer focused website, positioned reviews to give credit to the individuals who were…"
Sunday
Tom Gorham posted a blog post

From the Trenches - A Better Way to Get Reviews

 Would you write a review for a hairstylist while he or she was cutting your hair? It's not enough to be against something; one must offer an alternative.    I…See More
Apr 11
Alexander Lau replied to Tom Gorham's discussion Is Google+ a ghost town?
"Actually, I might be wrong! Although, he's said this stuff before. Popular content does make a difference. The fact of the matter, if you're posting content that captivates, is loved and shared, Googlebot will find it and respect it. The…"
Apr 11
Tom Gorham replied to Tom Gorham's discussion Is Google+ a ghost town?
"Wow Alexander, out of the blue!  This is a great infographic about Social.  What conclusions do you draw from it about Google+?"
Apr 11
Tom Gorham liked sara callahan's blog post Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks
Apr 10
Tom Gorham's blog post was featured

From the Trenches - I'll be your baby tonight!

 I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to them!But this message is not to them.  It is to others like me who contemplate hiring…See More
Apr 8

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

From the Trenches - A Better Way to Get Reviews

Posted on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

Continue

From the Trenches - I'll be your baby tonight!

Posted on April 3, 2014 at 12:41pm 2 Comments

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

Continue

From the Trenches - A New Path to the Sale

Posted on October 10, 2013 at 7:30pm 4 Comments

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

Continue

From the Trenches - Forget the Tricks

Posted on August 19, 2013 at 3:06pm 2 Comments

 

She said, "Forget the tricks.  Don't play games with me.  Either you love me or you're just stringing me along for your own pleasure."  She was finally on to me and meant business.  I walked away, chastened.

 

Rather dramatic, I know.  But this is what many of our customers are saying…

Continue

Comment Wall (34 comments)

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Join Automotive Digital Marketing Professional Community

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

At 9:25am on December 5, 2011, Ralph Paglia said…

Tom - Maybe I am just a little jealous that you have so many eloquent customers willing to write what appears to be "publication worthy" reviews on Google Places for your dealership.  My first reaction was simply one of "this is hard to believe that actual customers wrote these incredibly well written reviews..." and perhaps my reaction is atypical, but I value you and your contributions to ADM so i felt compelled to alert you to this reaction, just in case your local market customers might react in a similar manner... Hey, it is a first reaction and not objective by any means!

BTW... I love the Belly Dance song that is playing on your profile page right now.

 
 
 

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