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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Friends

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  • Jeff Larsen
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  • Sergey Marchuk
  • Paula M. Johnson
  • Jonathan Floyd
  • Bill Cosgrove
  • Rieka Juwita
  • Amanda Ryan
  • Subi Ghosh
  • Ellen Jones
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  • Albert Carrasco
  • Juliana Casale

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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Thank you Diane.  It certainly will not impress marketing folks but it is intended for dealership people who need to know in the simplest terms.  As Harry Belafonte once sang, "It was clear as mud, but it covered the ground. …"
yesterday
Diane Massie commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Great article, Tom, I shared your article to our Facebook page.  Thanks for "breaking it down.""
yesterday
J.D. Rucker liked Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
yesterday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Thanks Jeff.  Relying on your website provider for SEO is as bad to day as it was 10 years ago.  And it's even more important today than then.  But when dealers are willing to pony up money for SEM and then say, "SEO,…"
Tuesday
Jeff Glackin commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Nice Tom. I run across a fair number of dealerships that assume their website vendor has this covered for them. That's a terrible assumption."
Tuesday
Jeff Glackin liked Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
Tuesday
Jeff Glackin liked Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
Tuesday
Tom Gorham's blog post was featured

From the Trenches - SEO for Dummies Like Me - Real-Time

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.KEYWORDS - on-site SEO, off-site SEO, meta tags, spiders, algorithms, inbound links, link spamming, white hat, black hat, page rank, link analysis, author rank, citation…See More
Tuesday
Tom Gorham posted a blog post

From the Trenches - SEO for Dummies Like Me - Real-Time

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.KEYWORDS - on-site SEO, off-site SEO, meta tags, spiders, algorithms, inbound links, link spamming, white hat, black hat, page rank, link analysis, author rank, citation…See More
Tuesday
Tom Gorham commented on Subi Ghosh's blog post Our Connections are a Reflection of How to Market a Dealership
"Subi, you nailed it.  "We expect the best.  That's why we're here."  You are right to speak of "we" because that's who we are.  We, who come to venues such as ADM, come to get ideas and…"
Tuesday
Tom Gorham liked Subi Ghosh's blog post Our Connections are a Reflection of How to Market a Dealership
Monday
Tom Gorham liked Ralph Paglia's video
Monday
Tom Gorham commented on Mike Gorun's blog post Going Beyond All-You-Can-Eat In Loyalty
"Great article Mike but I tend to be ambivalent about "loyalty programs" in general.  I see nothing wrong in rewarding your most loyal customers (people DO like to feel special), but I think we first must earn that loyalty every day by…"
Sunday
Tom Gorham commented on Manny Luna's status
"I had to click "LIKE" on that!"
Oct 23
Tom Gorham liked Ralph Paglia's blog post Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?
Oct 16
Tom Gorham replied to Tyson Madliger's discussion Automotive Digital Marketing ProCom Hits 10,000 Members!
"Congratulations Ralph!  This is your baby and a great one it is.  This site has been and inspiration and a source of pride for me.  When I first came here in January of 2008, I was greeted by you and Philip Zelinger with a wonderful…"
Sep 30
Tom Gorham was featured
Sep 30
Tom Gorham commented on Ralph Paglia's blog post Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?
"That's a great list.  Congrats on making history Ralph!"
Sep 27
Tom Gorham liked Ralph Paglia's blog post Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?
Sep 27
Tom Gorham left a comment for Ralph Paglia
"Stay cool Ralph.  You're an inspiration!"
Sep 26

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

From the Trenches - SEO for Dummies Like Me - Real-Time

Posted on October 27, 2014 at 5:30pm 4 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…

Continue

From the Trenches - The Decline of Email Leads

Posted on July 6, 2014 at 12:30pm 28 Comments

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

Continue

From the Trenches - A Better Way to Get Reviews

Posted on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

Continue

From the Trenches - I'll be your baby tonight!

Posted on April 3, 2014 at 12:41pm 2 Comments

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

Continue

From the Trenches - A New Path to the Sale

Posted on October 10, 2013 at 7:30pm 4 Comments

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

Continue

Comment Wall (35 comments)

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Join Automotive Digital Marketing ProCom

At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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