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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Friends

  • Bobby
  • Mike Maggs
  • Jeff Larsen
  • Daniel J Little Jr
  • Sergey Marchuk
  • Paula M. Johnson
  • Jonathan Floyd
  • Bill Cosgrove
  • Rieka Juwita
  • Amanda Ryan
  • Subi Ghosh
  • Ellen Jones
  • Louie Baur
  • J.R. Batchelor
  • Albert Carrasco

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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham liked Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
yesterday
Tom Gorham commented on J.D. Rucker's blog post Why Search and Social are so Closely Tied Together (and why they're not)
"I really liked this article J.D.  And yet I would go even further and say that all of our marketing should sing together.  A well planned strategy will be like putting the puzzles together with some of the pieces serving dual purposes or…"
Tuesday
Tom Gorham liked J.D. Rucker's blog post Why Search and Social are so Closely Tied Together (and why they're not)
Tuesday
Tom Gorham liked James A. Ziegler's blog post DO YOU LOOK STUPID ONLINE?
Apr 11
Tom Gorham posted a blog post

From the Trenches - Are you ready for a-Commerce and v-Commerce?

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce to you: …See More
Apr 10
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"In looking back at this post I wrote in July, I am satisfied with my prediction.  However one response to this post by @Tim Martell has continued to nag my mind." "To put it bluntly, the unscrupulous and horribly poor quality of…"
Apr 6
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"LOL Steve!  Yes I do!"
Apr 6
Paul Accinno liked Tom Gorham's blog post From the Trenches - The Decline of Email Leads
Apr 6
Steve Davern commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Great post Tom. Lets face it, you make great decisions when it comes to choosing vendors who deliver phone calls to your dealership!  Best, Steve"
Apr 6
Tom Gorham commented on J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
"I'm going to do you one better Tyson by especially loving them all, because none of them work in isolation.  Driving great traffic to loser pages does not get results.  And SEO can never be great if it doesn't drive people to…"
Apr 3
Tom Gorham liked J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
Apr 3
Tom Gorham commented on Tyson Madliger's blog post The Dealership Leaders of Today and Why I Only Hire Car Guys
""Something that Subi, Christine, and other members of our team have taught me is that this industry is loaded with incredible talent that can and should be harnessed at every level."  Yes Brian, it's true.  If you don't…"
Mar 22
Tom Gorham commented on Tyson Madliger's blog post The Dealership Leaders of Today and Why I Only Hire Car Guys
"Amen Tyson!  I agree as well with David Lytle that, "The ones that you want to keep in your stores are the ones who adapt well to all of the changing environment. The ones who see and believe that the internet is the center of the…"
Mar 21
Tom Gorham shared Subi Ghosh's blog post on Facebook
Mar 17
Tom Gorham commented on Subi Ghosh's blog post Why Dealers can No Longer Afford Mediocre Marketing Practices
""Dealers who want to truly dominate can no longer afford to accept the same quality of products and services that their competitors have."  Subi, you hit the nail on the head!  If a dealer has to ask, "Who else is doing…"
Mar 17
Tom Gorham liked Subi Ghosh's blog post Why Dealers can No Longer Afford Mediocre Marketing Practices
Mar 17
Tom Gorham liked Paul Accinno's blog post Dispelling the Myths About Responsive Dealer Websites
Mar 16
Tom Gorham liked Ralph Paglia's blog post Setup Dealership Websites For Facebook Users To Auto-Populate Lead Forms
Mar 5
Tom Gorham liked Ken Kolodziej's blog post 5 Reasons Data is a Savvy Car Dealer's Best Friend
Feb 26
Tom Gorham commented on Ralph Paglia's video
Thumbnail

Facebook #AutoMarketing Interview with Ralph Paglia

"Are they hiring?  A great place to get in the mood for your interview.  Very inspiring! "
Feb 21

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

From the Trenches - Are you ready for a-Commerce and v-Commerce?

Posted on April 10, 2015 at 2:00pm 0 Comments

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce…

Continue

From the Trenches - Measuring and Managing your Reputation

Posted on November 30, 2014 at 12:00pm 0 Comments

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

Continue

From the Trenches - Can You See The Forest For The Trees?

Posted on November 29, 2014 at 8:00pm 0 Comments

Can you see the forest for the trees?

 …

Continue

From the Trenches - SEO for Dummies Like Me - Real-Time

Posted on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…

Continue

From the Trenches - The Decline of Email Leads

Posted on July 6, 2014 at 12:30pm 32 Comments

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

Continue

Comment Wall (35 comments)

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At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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