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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tom, good stuff, this is why I'm developing an applications using pre-established user data for lead forms, on a new platform. Let's face it, there are lazy and uninformed individuals (fail to understand how to preload their credentials on…"
yesterday
Tom Gorham liked Brian Cox's blog post Don’t Be So Serious!
Thursday
Tom Gorham liked Paul Potratz's blog post What Exactly Are We Selling?
Wednesday
Tom Gorham liked Ralph Paglia's blog post Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?
Tuesday
Tom Gorham liked CDK Global's blog post How Digital Marketing is Effecting the Car Business
Sunday
Tom Gorham liked sara callahan's blog post FTC Social Media Ruling Puts Businesses on Alert
Dec 6
Tom Gorham's blog post was featured

From the Trenches - Measuring and Managing your Reputation

Part 2 of "Can You See The Forest For The Trees?"If reputation is the forest and reviews are the trees, I begin again by asking the question, "Can you see the forest for the trees?" …See More
Nov 30
Tom Gorham posted blog posts
Nov 30
Tom Gorham commented on J.D. Rucker's blog post 7 Lessons From My First Year Building an Automotive Startup
"JD, you know how much I love thi9s article since I posted it on my Facebook page from another venue.  I have to say that the most meaningful statement in the entire article is, "You must love what you do. There's no way around…"
Nov 29
Tom Gorham liked Stan Sher's blog post Automotive Internet Sales and BDC Training Firm Dealer eTraining Celebrates Four Years In Business
Nov 29
Tom Gorham commented on Ralph Paglia's blog post How To Use The Internet To Get Yourself Fired
"Sage advice for everyone.  Thank you!"
Nov 28
Tom Gorham liked Ralph Paglia's blog post How To Use The Internet To Get Yourself Fired
Nov 28
Tom Gorham commented on Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
"Like it!  Thank you.  Great step by step."
Nov 25
Tom Gorham liked CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
Nov 25
Tom Gorham liked J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
Nov 17
Tom Gorham commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Thank you Tim.  Can I say Ditto to that?"
Oct 30
Timothy Martell commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Great article, Tom. I don't think it would be possible to more succinctly summarizer the main points you articulated here. Of course, we know that executing is far more complex, but you're right on the money. One thing I would add is a…"
Oct 30
Timothy Martell liked Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
Oct 30
Tom Gorham commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Thank you Diane.  It certainly will not impress marketing folks but it is intended for dealership people who need to know in the simplest terms.  As Harry Belafonte once sang, "It was clear as mud, but it covered the ground. …"
Oct 28
Diane Massie commented on Tom Gorham's blog post From the Trenches - SEO for Dummies Like Me - Real-Time
"Great article, Tom, I shared your article to our Facebook page.  Thanks for "breaking it down.""
Oct 28

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

From the Trenches - Measuring and Managing your Reputation

Posted on November 30, 2014 at 12:00pm 0 Comments

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

Continue

From the Trenches - Can You See The Forest For The Trees?

Posted on November 29, 2014 at 8:00pm 0 Comments

Can you see the forest for the trees?

 …

Continue

From the Trenches - SEO for Dummies Like Me - Real-Time

Posted on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…

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From the Trenches - The Decline of Email Leads

Posted on July 6, 2014 at 12:30pm 29 Comments

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

Continue

From the Trenches - A Better Way to Get Reviews

Posted on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

Continue

Comment Wall (35 comments)

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At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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