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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Friends

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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham liked Ken Kolodziej's blog post 5 Reasons Data is a Savvy Car Dealer's Best Friend
7 hours ago
Tom Gorham commented on Ralph Paglia's video
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Facebook #AutoMarketing Interview with Ralph Paglia

"Are they hiring?  A great place to get in the mood for your interview.  Very inspiring! "
Sunday
Tom Gorham commented on Ralph Paglia's video
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Facebook #AutoMarketing Interview with Ralph Paglia

"Ralph, is that the SUPERNAP data-ecosystem facility.  How did you manage a tour of that?  That explains the strange venue for your interview.  It was actually very (non-classroom) effective."
Saturday
Tom Gorham commented on Ralph Paglia's video
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Facebook #AutoMarketing Interview with Ralph Paglia

"Great insights into Facebook Ralph.  Your depth of understanding and natural passion show through loud and clear.  This "interview" would be a great training video for dealers.  Thank you!"
Feb 20
Tom Gorham liked Stan Sher's blog post Shiny Objects and Technology
Feb 20
Tom Gorham liked CDK Global's blog post Defining Audience Management?
Feb 20
Tom Gorham commented on J.D. Rucker's blog post Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?
"Where's our manufacturer mandated website providers on this?  Rhetorical question, I guess..."
Feb 9
Tom Gorham liked J.D. Rucker's blog post Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?
Feb 9
Tom Gorham liked sara callahan's blog post Engagement Is a Two-Way Street
Jan 15
Tom Gorham commented on Timothy Martell's blog post The 3 Easiest Ways to Find Blog Topics to Jumpstart Content Efforts
"" You need to step outside the perspective of a car guy and think, what if I didn't work in the car business and I was thinking about buying one of these? What would I want to learn about as part of the decision making…"
Jan 9
Tom Gorham commented on Jeff Glackin's blog post Proud to be the new VP of Sales for Dealer Authority.
"Congratulations Jeff on your "promotion" and I'm sure it is!  Dealer Authority is my company's choice and my choice for SEO/Social.  The real deal!  Good move brother!"
Jan 5
Tom Gorham commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"You've got it Mathew.  We were offered that but have so far rejected it but wait and see if others do it to us....  Targeting was spooky when it first came out but now everyone does it and no one cares.  We'll see how far it…"
Jan 3
Tom Gorham commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Mathew Koenig, you are not texting or communicating with a customer with this method; you are simply displaying an ad when they use their phone apps.  It will not tell the customer they have a message.  It's another form of targeted…"
Jan 3
Tom Gorham commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Great article JD!  Mobile hasn't been a new thing for a long time now, BUT as of last summer, it became the dominant source device for our website visitors.  That makes it the new default device for website visitors.  It is also…"
Jan 3
Tom Gorham commented on Timothy Martell's blog post The 3 Easiest Ways to Find Blog Topics to Jumpstart Content Efforts
"Excellent examples for blog posts and how to come up with them.  I took notes.  Thanks Tim!"
Jan 3
Tom Gorham commented on Ralph Paglia's video
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Is It Possible to Have Good SEO Simply by Having Great Content

"Content exposure and time are no brainers.  And he actually is link-building in a round-about way.  In a way, I link this in my mind to inbound marketing, pulling people to you rather than pushing yourself on others.  That might be a…"
Dec 29, 2014
Alexander Lau commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tom, good stuff, this is why I'm developing an applications using pre-established user data for lead forms, on a new platform. Let's face it, there are lazy and uninformed individuals (fail to understand how to preload their credentials on…"
Dec 18, 2014
Tom Gorham liked Brian Cox's blog post Don’t Be So Serious!
Dec 17, 2014
Tom Gorham liked Paul Potratz's blog post What Exactly Are We Selling?
Dec 17, 2014
Tom Gorham liked Ralph Paglia's blog post Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?
Dec 15, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

From the Trenches - Measuring and Managing your Reputation

Posted on November 30, 2014 at 12:00pm 0 Comments

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

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From the Trenches - Can You See The Forest For The Trees?

Posted on November 29, 2014 at 8:00pm 0 Comments

Can you see the forest for the trees?

 …

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From the Trenches - SEO for Dummies Like Me - Real-Time

Posted on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…

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From the Trenches - The Decline of Email Leads

Posted on July 6, 2014 at 12:30pm 29 Comments

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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From the Trenches - A Better Way to Get Reviews

Posted on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

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Comment Wall (35 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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