"Erin, I click "Like" on your response. I already did on your article. Thank you!"
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Tom Gorham
- Male
- Tinley Park, IL
- United States
- Apple Chevrolet
- ADM Blog Posts (62)
- ADM Discussions (186)
- ADM Events
- Groups (17)
- Automotive Marketing Community Photos (7)
- Photo Albums
- Automotive Digital Marketing Videos
Music
Tom Gorham's Groups
Tom Gorham's ADM Discussions
Shouldn't you showcase your stars as well as your cars?
Started this ADM discussion. Last reply by Tom Gorham Feb 1. 18 Replies 4 Likes
How do you hire?
Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies 2 Likes
Mobile vs PC and why does it matter?
Started this ADM discussion. Last reply by Tom Gorham Oct 18, 2012. 21 Replies 3 Likes
Tom Gorham's ADM Profile page
Latest ADM Activity - Click "More" at bottom!
Tom Gorham commented on Erin Ryan's blog post 7 Steps to Understanding How to Monitor Your Online Reputation [infographic]Tom Gorham commented on Erin Ryan's blog post 7 Steps to Understanding How to Monitor Your Online Reputation [infographic]"Erin, a wonderfully informative article about managing one's reputation, but I take issue with only one thing. You might agree. You said that, "Understanding that your reputation needs managing is the first step." It…"
Tom Gorham commented on Tom Gorham's blog post From the Trenches - Authenticity = Customer Loyalty"Let's see here, we have three Toms here. OH, Tom LaPointe! Thank you!
Shall we resurrect the idea of customer service and customer relations? Naw, it's an old idea. Let's just put it on steroids!"
Tom LaPointe commented on Tom Gorham's blog post From the Trenches - Authenticity = Customer Loyalty"well said. loyalty has certainly transformed - years ago it meant buyers stayed with one brand for years - loyalty now means they will CONSIDER your product / service / dealership."
Tom Gorham's blog post was featuredFrom the Trenches - Authenticity = Customer Loyalty
Authenticity = Customer LoyaltyDo you feel that the Internet has destroyed customer loyalty? Many dealers do.They don't like that the Internet gives the customer too much information.They don't like that their long-term previous customers now shop them at other dealers online.They don't like that their old marketing…See More
Tom Gorham commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"Thanks Jim. And thanks Jerry Thibeau. That chart looks about right to me compared to my own analytics for my dealership."
Tom Gorham commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"Mathew, I get your point between a real apology and a fake one. Yes, Ziegler and his army are kooks. Proud to be kooky for dealers and a supporter of Jim Ziegler! Now, I'm looking for that real apology and more…"
Tom Gorham commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"Thomas Kelly, I am with you (as usual). You stated, "This topic has been hotly debated since 2005." I, like you, want to know what they were debating. Were they debating the wisdom of duality in their "partnership…"
Tom Gorham commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"This is an example for Cars.com and other vendors of what partnership means. Stand by me!
"
Tom Gorham commented on Bill Cosgrove's blog post Good boss, bad boss: 2 in 10 say manager hurt career (Let's' hear your experience regarding this!)"Bill, I agree, " if we stereotype someone because another did not fit in we could be losing an even better leader than a salesperson". My only point was that one skill does not necessarily equal another. Neither does it…"
Tom Gorham commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"Jim, good advice indeed! It's easy to fall for the pitch that you will show up on hundreds of sites. But the real question is "HOW WILL YOU SHOW UP ON THOSE SITES? Will it be favorably or as the "Bad Deal" guy?"
Tom Gorham commented on Manny Luna's blog post The Actual Answers To Every Matt Cutts Video"Manny, thank you so much for The Short Cutts!"
Tom Gorham commented on Bill Cosgrove's blog post Good boss, bad boss: 2 in 10 say manager hurt career (Let's' hear your experience regarding this!)"Interesting conversation. Too often, managers are pulled from the ranks because they are excellent salespeople. Unfortunately, that says nothing about managerial skills. It is hoped that they will learn or grow into those skills…"
Tom Gorham commented on Tom Gorham's blog post From the Trenches - I guess you guys aren't ready for that yet."Alexander, me too! ;-)"
Tom Gorham commented on Tom Gorham's blog post From the Trenches - I guess you guys aren't ready for that yet."Bill Pardue, thank you! I appreciate your insights as to multi-platform marketing. I have observed, over the past decade that advertising was often managed by the Dealer or General Manager while digital marketing was the venue of the…"
Alexander Lau commented on Tom Gorham's blog post From the Trenches - I guess you guys aren't ready for that yet."That's why it's nice to engage on subjects like this with you fine people. We're able to cut directly through the bullshit and give honest answers. I love this forum."
Bill Pardue commented on Tom Gorham's blog post From the Trenches - I guess you guys aren't ready for that yet."One thing that we consistently see - and we run a managed chat operation - is that messaging from most dealerships is not consistent across advertising platforms.
A customer hears a radio or TV commercial about a special and they come to the…"
Tom Gorham commented on Tom Gorham's blog post From the Trenches - I guess you guys aren't ready for that yet."Alexander, I'm glad you liked it. It seems you get what you pay for, don't you?"
Alexander Lau commented on Tom Gorham's blog post From the Trenches - I guess you guys aren't ready for that yet."Good stuff Tom and amusing. Most dealerships are saying that about web platforms (including blog technology), Social Media, proper SEO, Service and Parts pages, etc., except that which is forced or given to them for free, via OEM extras and…"
ADM Profile Information
- REQUIRED: Enter Name of Your Dealership, Business or Employer:
- Apple Chevrolet
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
- Primary URL for YOUR Business Website (ie; www.CourtesyChev.com)
- http://www.applechevy.com
- Email address for business purposes
- tgorham@applechevy.com
- REQUIRED: Your Business Phone Number
- 708-429-3000
- ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
- I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
- What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
- I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
- URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.applechevy.com
- URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.chevrolet.com
- URL of a Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://www.facebook.com/applechevy
- URL of a Dealer INVENTORY DISPLAY site you recommend (ie; www.Cars.com)
- http://www.cars.com
- URL of Your TWITTER profile, or recommend (ie; twitter.com/ADMcommunity)
- http://twitter.com/applechevy
- URL of Your Facebook Profile/Page, or you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/applechevy#!/profile.php?id=1541322305
- URL of Your YouTube Channel, or recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/applechevychicago
- Check WEBSITE PROVIDERS you use
- The Cobalt Group, Dealer.com, VinSolutions.com, Other
- INTERNET LEAD PROVIDERS You use
- Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
- DEALER MANAGEMENT SYSTEM (DMS) You use
- Reynolds ERA
- Vehicle Inventory Management Solutions You Use
- vinSolutions, FirstLook, Other
INCREMENTALIST - Putting the pieces together!
Tom Gorham's Photos on ADM
Tom Gorham's ADM Blog
From the Trenches - I guess you guys aren't ready for that yet.
Posted on May 9, 2013 at 10:00pm 20 Comments 8 Likes
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
…
Continue From the Trenches - Authenticity = Customer Loyalty
Posted on April 22, 2013 at 6:30pm 6 Comments 3 Likes
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
- They don't like that the Internet gives…
From the Trenches... Coming Soon... Always On
Posted on February 26, 2013 at 8:19pm 0 Comments 3 Likes
From the Trenches - Your Own Analytics vs National Statistics
Posted on February 22, 2013 at 12:30pm 0 Comments 3 Likes
From the Trenches - Winds of Change
Posted on January 6, 2013 at 2:30pm 2 Comments 1 Like
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
We tend to think of change in the automotive business in isolated terms. Some say the Internet has…
Comment Wall (34 comments)
- At 2:37pm on January 28, 2013,
Ryan Leslie said… Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.
- At 1:09pm on May 12, 2012,
Ralph Paglia said… Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!
- At 10:13am on April 11, 2012,
Cody Flynn said… Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person!
- At 4:21pm on March 13, 2012, Ralph Paglia said…
Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.
- At 4:20pm on March 13, 2012, Ralph Paglia said…
Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.
- At 7:06pm on March 9, 2012, Ralph Paglia said…
I am impressed... Spent quite abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):
- At 9:38pm on February 19, 2012,
Joyce Falk-Geesaman said… Thank You for the friendship Tom!
- At 4:24pm on February 1, 2012, Ryan Leslie said…
Tom,
Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.
Ryan
- At 9:16am on December 22, 2011,
Ric McCoy said… Thanks for reaching out Tom. Have a very Merry Christmas.
- At 10:25am on December 5, 2011, Ralph Paglia said…
Tom - Maybe I am just a little jealous that you have so many eloquent customers willing to write what appears to be "publication worthy" reviews on Google Places for your dealership. My first reaction was simply one of "this is hard to believe that actual customers wrote these incredibly well written reviews..." and perhaps my reaction is atypical, but I value you and your contributions to ADM so i felt compelled to alert you to this reaction, just in case your local market customers might react in a similar manner... Hey, it is a first reaction and not objective by any means!
BTW... I love the Belly Dance song that is playing on your profile page right now.
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Today's Online Automotive Sales Techniques with Google & Strathcom
May 21, 2013 from 9am to 4pm – Executive Hotel Burnaby 4201 Lougheed Highway
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FREE Webinar: How to Double Your Sales in Half the Time (Seriously!)
May 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
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AutoCON - AutoConnections 2013 Conference and Exposition
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
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Industry Summit: Used Car University's Subprime Conference, CRM and Used Vehicle Retailing Convention
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
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