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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Friends

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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

Mobile vs PC and why does it matter?

Started this ADM discussion. Last reply by Tom Gorham Oct 18, 2012. 21 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"I'm with you Larry.  You know, I try to be a polite person.  I hate to tell someone I think their career concept is hogwash.  It seems so rude.  I try to respect what they are attempting to accomplish.  But if I'm…"
yesterday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Nice rant Larry Bruce, and right on target.  We do need each other and we are in this together.  However a dealer can't have a relationship with every sales rep that walks in the door.  That's where this post comes from, I…"
Sunday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tim, give me a call at my workplace.  I'd love to talk.  Keep in mind that I have confidentiality involved in what I can make public about my employer."
Friday
Tom Gorham commented on Tyson Madliger's blog post Is It Really About 'Traditional' versus 'Digital' Anymore?
"Tyson, a great article.  Thank you!  I agree and I'm excited whenever I consult with the Dealer Authority team.  Multi-Platform Marketing means putting all the pieces together to form a strategy.  Mike Maggs, we've…"
Friday
Tom Gorham liked Tyson Madliger's blog post Is It Really About 'Traditional' versus 'Digital' Anymore?
Friday
Timothy Martell liked Tom Gorham's blog post From the Trenches - The Decline of Email Leads
Thursday
Timothy Martell commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Hey Tom, I'd love to take a look at your analytics if you'd be willing to share them. Shoot me a PM. No agenda here. Just always interested in looking at more data to see what others are experiencing. I'd be happy to share my findings…"
Thursday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Very well said; very well written.  Thank you Bobbie and Sara!"
Thursday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tim, thank you for your insightful comments.  I agree with almost all of them and I always respect your opinion and analysis.  Perhaps you're right about traffic loss but our traffic is up and as I stated, our VDPs are up.  I…"
Thursday
Timothy Martell commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Hey Tom. Nice article. I think your anecdotal experience is not representative of the whole and you allude to that yourself by contrasting your experience against the industry as a whole.  The larger issue we've seen that I believe…"
Wednesday
Carl Maeda commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Hi Tom, no problem. There are some things you should be aware of using a service like mailchimp.com or strongmail.  Because these services use mail servers that are easily identifiable, spam filters also know when you are sending email…"
Jul 15
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Carl, thank you for the tip.  I hurried on over to mailchimp and read some of the excellent articles.  Most CRMs offer bulk email capabilities but they are woefully inadequate.  Mailchimp.com looks good but I would also recommend…"
Jul 15
Carl Maeda commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"I was talking to a dealer about a month ago and they were telling me that their response rate on their emails increased dramatically after they stripped out all the HTML and almost all their links in their outbound emails.  The emails only had…"
Jul 15
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Ralph, thank you for your comments.  Always on target.  I agree with you that email communication will remain relevant as will email marketing.  Spam filtering is also a problem that seems to be increasing.  Use of any…"
Jul 15
Ralph Paglia commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tom, great topic, as usual... What I am seeing with email marketing initiated by dealerships is a trend towards highly targeted and extremely relevant email going out on a more frequent basis, throughout the month at much lower volume than the…"
Jul 15
Mike Maggs commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tom,  It's like I tell my customers....."Email is soooooo 2010"    :)"
Jul 14
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Mike, I believe you are right.  In my personal life, I rarely send emails anymore.  I either call, text, or message someone on Facebook or LinkedIn."
Jul 14
Mike Maggs commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"I agree with the premise that email marketing is on the decline.  I've been involved with mobile marketing for a few years now and find that people want information immediately.  Imagine, even emails are too slow today.  When…"
Jul 14
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Hi Jon,  my reports are a blend of Google analytics, website statistics, our CRM tool and Callbright phone reports.  The map view would obviously be from our website statistics.  Keep in mind this is just the web site, not 3rd party…"
Jul 14
Jon Blakely commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tom, where does the "Map Views" stat come from? Is the example site tracking Google map views, Autotrader (or other third party site), does this website have a map within the site or "D" all of the above? "
Jul 13

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

From the Trenches - The Decline of Email Leads

Posted on July 6, 2014 at 12:30pm 23 Comments

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

Continue

From the Trenches - A Better Way to Get Reviews

Posted on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

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From the Trenches - I'll be your baby tonight!

Posted on April 3, 2014 at 12:41pm 2 Comments

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

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From the Trenches - A New Path to the Sale

Posted on October 10, 2013 at 7:30pm 4 Comments

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

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Comment Wall (35 comments)

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At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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