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Tom Drommond
  • Ferguson Buick-Pontiac-GMC
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Tom Drommond's ADM Friends

  • Jason Brown
  • Arnold Tijerina
  • Al Cantarella
  • Ken Beam
  • Kevin A Lepine
  • Jennifer Schrader
  • Gary May
  • Mark Boyd
  • Frank Davis
  • Joe Webb
  • Jonah Jones
  • James A. Ziegler
  • Steve Crim
  • Ralph Paglia

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Tom Drommond's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Drommond is attending Ralph Paglia's event
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ADM Member Reception at 11th Digital Dealer Conference at E-33 Penthouse Suite at Mirage Hotel

October 6, 2011 from 8pm to 11pm
This will be the 6th ADM Professional Community Member Reception and requires your RSVP here on ADM for admittance... The ADM Reception will be held on Thursday October 6th in the ADM Professional Community Penthouse Suite located in the Mirage Hotel where the 11th Digital Dealer Conference and Exposition will be in progress from October 5 to 7, 2011. Join your fellow ADM Professional…See More
Oct 6, 2011
Tom Drommond was featured
Sep 9, 2009
Tom Drommond commented on Jody DeVere's blog post Best Practices For Car Dealership on Hiring And Retaining Women
"David - I don't disagree that margins have shrank, but one thing salespeople forget is that the sales floor is an entry-level position in retail automotive sales. Like any entry-level positions, there are higher rewards available to those with…"
Sep 9, 2009
Tom Drommond commented on Ralph Paglia's group Web Management
"We had a productive day with the production team working on the site and it's issues. It seems that growing pains at TK have streched them a little thin, but when they got on this, things started happening fast. We even had a chance to brain…"
May 8, 2009
Tom Drommond commented on Ralph Paglia's group Web Management
"By the way, I totally mis-calculated the time on page. It was an average of 248 sec. not a total. Analytics and stats are still no substitute for talking issues through."
May 8, 2009
Tom Drommond commented on Ralph Paglia's group Web Management
"Update - The CEO has contacted me this morning and they are rippin' and tearin' to get my issues fixed. This has taught me the power of blogs and social networks. It has been very encouraging to see the help that has come from all…"
May 8, 2009
Tom Drommond is now friends with Jennifer Schrader and Ken Beam
May 8, 2009
Tom Drommond commented on Ralph Paglia's group Web Management
"I need some help and advice. I'm just about out of ideas. I'll try to keep it short. We rolled out a new website the last week of March. It's still not complete, optimized or even debugged. I've contacted and emailed anyone at…"
May 7, 2009
Tom Drommond joined Ralph Paglia's group
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Web Management

This group is all about sharing the very best in practices, tools, technology and suppliers that assist dealers in creating top producing web sites, micro sites, landing pages and deep links into high conversion rate online content.
May 7, 2009
Tom Drommond joined Todd Mathews's group
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On-line Negotiation is now a reality

Introducing the industry's very first On-line Negotiation System - WideStorm.
May 5, 2009
James A. Ziegler and Tom Drommond are now friends
Apr 29, 2009
Tom Drommond updated their profile
Apr 29, 2009
Tom Drommond and Jason Brown are now friends
Apr 29, 2009
Tom Drommond commented on Joe Webb's video
Apr 29, 2009
Tom Drommond replied to Joe Webb's discussion How do you run your BDC?
"Here's a few ideas that might help. First, make sure your calling customers when it's convenient for them, not just you. If you're at work while they're at work and you're at home when they're at home, it's hard to…"
Apr 23, 2009
Tom Drommond commented on Arnold Tijerina's video
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My first YouTube video - May 2008

"I like it. The song and the video go together well, oddly enough."
Apr 23, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Ferguson Buick-Pontiac-GMC
Location
Norman, OK
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
405-321-5820
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://fergusonchallenge.com
YOUR Email address for business contacts
tom@fergusonchallenge.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
405-919-4261
Select All franchises/brands you are associated with
Buick, GMC, Pontiac
What will YOU contribute to the ADM Community?
Being an Internet Sales Manager/eCommerce Director since 1999 has been the best job I could have asked for. After spending 4 years as an aircraft mechanic in the Marine Corps, I returned home to Oklahoma City in 1987. I began working for a company doing prototypical-work in aviation sheetmetal, while I finished working my way through school to be an Environmental Engineer. I completed my engineering internship in 1991, only to find that I really didn't like the work as much as I liked selling the work. The firm I was with didn't pay any commissions on the sales and soon I realized that even when I sold very large projects and won a multi-million dollar government contract for the company, my paycheck was still that of a salaried entry-level junior engineer. After a divorce, I moved to Tucson and needed a job. I had always been curious about the car business and when a friend introduced me to the Used Car Manager at Royal Buick-Isuzu-Kia, I accepted a job as a salesperson and decided that this was the type of sales I wanted to do. I moved back to OK in 1998 and after a couple of stops, landed a great job at Big Red Sports/Imports in Norman, OK in 1998. In 1999, the GM asked me to figure out how to get our store online and selling to internet prospects. This turned out to be a tailor-made job fit. I spent 6 years at Big Red, building a great team and reputation of success. In 2004, I was approached by Hudiburg Auto Group in Midwest City, OK, to take over their internet department for all 7 franchises at their three locations in OKC. After a great start, the owner and GM asked that I set up a BDC. What a great learning experience that was. After two years of success, I left Hudiburg in 2006 to return to Big Red, which Hudiburg had just bought. Within a few weeks of arriving back, the management team changed and I learned the lesson of a new General Manager and their own team. I consulted for a year to two local Ford stores and a Chevy store before taking a full-time position with Joe Cooper Ford. After a year of exponential growth in our online business, I was tempted away and back to Big Red by the new owners. I'd like to think they had "come to their senses". It turned out to be a huge mistake. I just couldn't find a way to fit in with their culture and knew it was a bad fit for both of us. I left and went to Steve Bailey Honda in 2008. Working for a Sonic Automotive store was an eye-opener. I really wanted to sell the Honda product, but the corporate culture felt like dealing with the IRS. It didn't help that I was commuting 2 hours a day and working 6 days a week. After a year and a lot of soul searching, I started looking here in Norman, and in February of this year, took my current position at Ferguson Buick-Pontiac-GMC as the Internet Director. I’m blessed with a great wife of ten years, Barbara, and the proud father of my 7-year old son, Billy. I met Barbara by selling her parents a car. So, in every respect the car business has been a very good thing for me. In addition to engineering, I hold a Private Pilot’s License, Single Engine Land and a Mechanic’s Certification for both Airframes and Powerplants. I “play at” guitar and golf.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://fergusonchallenge.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://autoonemedia.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://homenet.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://autobytel.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://edmunds.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Reynolds Web Solutions, The Cobalt Group, Dealer.com, Dealerskins, TK Carsites, AutoOne Media, Clickmotive
INTERNET LEAD Suppliers You Have Experience Using
Autobytel, Cars.com NewLeadsPlus, CUDL Autosmart
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
HomeNet

Comment Wall (1 comment)

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At 2:15pm on April 26, 2009, Ralph Paglia said…
Tom,

Thank you for joining the ADM Professional Community... We are glad to have an automotive professional with the background and experience that you have on board! The ADM Community is a unique new "thing" for the car business so we are learning how to leverage our association with each other more and more.

For example, we will leverage the size of ADM's membership with suppliers to get deals and special treatment, I am hoping you will return in kind by sharing what you have seen from your unique vantage point that is working well with ADM members by posting Blog articles, ADM Forum discussions, and as many attached or embedded doc, excel, PPT, PDF, photos, videos and other files as you can within the ADM professional community site.

In return, you can find over 30 gigabytes of email templates, phone scripts, process flow charts, job descriptions, reporting spreadsheets, marketing charts, PPT presentation files, images and videos here inside of ADM by using the Google Site Search located on the Showroom page in the middle section about 1/3 way down... It works great and we are all used to reading Google search results.

Before the Digital Dealer 6 Conference in Las Vegas, I was able to secure a Digital Dealer Conference Registration promo offer from ADP Digital Marketing that allows dealers and managers to apply up to $495 of their DD 6 Conference Registration fees to any ADP Digital Advertising solution.

If you would be interested in taking advantage of those credits for your DD 6 Reg Fees, please let me know and I will ask my DA account team to contact you and see if there is anything that makes sense for your store, and what the heck, use that $495 credit...

Also, thank you for traveling to Las Vegas and attending the Digital Dealer Conference. Did you attend either my "Web 2.0 Guerrilla Marketing" or "Email is Killing You" workshops? I would love to get your feedback about what I should have focused more on, or not spent so much time on, from the material I presented... Even an old car dog like me wants to improve the way I do things!

Once again, thank you for joining ADM... I will make a point of asking my ADP Digital Marketing team associate in your area to visit you.

Ralph Paglia
ralph_paglia@adp.com
cell: 505-301-6369
 
 
 

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