What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
Being an Internet Sales Manager/eCommerce Director since 1999 has been the best job I could have asked for. After spending 4 years as an aircraft mechanic in the Marine Corps, I returned home to Oklahoma City in 1987. I began working for a company doing prototypical-work in aviation sheetmetal, while I finished working my way through school to be an Environmental Engineer. I completed my engineering internship in 1991, only to find that I really didn't like the work as much as I liked selling the work. The firm I was with didn't pay any commissions on the sales and soon I realized that even when I sold very large projects and won a multi-million dollar government contract for the company, my paycheck was still that of a salaried entry-level junior engineer. After a divorce, I moved to Tucson and needed a job. I had always been curious about the car business and when a friend introduced me to the Used Car Manager at Royal Buick-Isuzu-Kia, I accepted a job as a salesperson and decided that this was the type of sales I wanted to do. I moved back to OK in 1998 and after a couple of stops, landed a great job at Big Red Sports/Imports in Norman, OK in 1998. In 1999, the GM asked me to figure out how to get our store online and selling to internet prospects. This turned out to be a tailor-made job fit. I spent 6 years at Big Red, building a great team and reputation of success. In 2004, I was approached by Hudiburg Auto Group in Midwest City, OK, to take over their internet department for all 7 franchises at their three locations in OKC. After a great start, the owner and GM asked that I set up a BDC. What a great learning experience that was. After two years of success, I left Hudiburg in 2006 to return to Big Red, which Hudiburg had just bought. Within a few weeks of arriving back, the management team changed and I learned the lesson of a new General Manager and their own team. I consulted for a year to two local Ford stores and a Chevy store before taking a full-time position with Joe Cooper Ford. After a year of exponential growth in our online business, I was tempted away and back to Big Red by the new owners. I'd like to think they had "come to their senses". It turned out to be a huge mistake. I just couldn't find a way to fit in with their culture and knew it was a bad fit for both of us. I left and went to Steve Bailey Honda in 2008. Working for a Sonic Automotive store was an eye-opener. I really wanted to sell the Honda product, but the corporate culture felt like dealing with the IRS. It didn't help that I was commuting 2 hours a day and working 6 days a week. After a year and a lot of soul searching, I started looking here in Norman, and in February of this year, took my current position at Ferguson Buick-Pontiac-GMC as the Internet Director. I’m blessed with a great wife of ten years, Barbara, and the proud father of my 7-year old son, Billy. I met Barbara by selling her parents a car. So, in every respect the car business has been a very good thing for me. In addition to engineering, I hold a Private Pilot’s License, Single Engine Land and a Mechanic’s Certification for both Airframes and Powerplants. I “play at” guitar and golf.
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
Thank you for joining the ADM Professional Community... We are glad to have an automotive professional with the background and experience that you have on board! The ADM Community is a unique new "thing" for the car business so we are learning how to leverage our association with each other more and more.
For example, we will leverage the size of ADM's membership with suppliers to get deals and special treatment, I am hoping you will return in kind by sharing what you have seen from your unique vantage point that is working well with ADM members by posting Blog articles, ADM Forum discussions, and as many attached or embedded doc, excel, PPT, PDF, photos, videos and other files as you can within the ADM professional community site.
In return, you can find over 30 gigabytes of email templates, phone scripts, process flow charts, job descriptions, reporting spreadsheets, marketing charts, PPT presentation files, images and videos here inside of ADM by using the Google Site Search located on the Showroom page in the middle section about 1/3 way down... It works great and we are all used to reading Google search results.
Before the Digital Dealer 6 Conference in Las Vegas, I was able to secure a Digital Dealer Conference Registration promo offer from ADP Digital Marketing that allows dealers and managers to apply up to $495 of their DD 6 Conference Registration fees to any ADP Digital Advertising solution.
If you would be interested in taking advantage of those credits for your DD 6 Reg Fees, please let me know and I will ask my DA account team to contact you and see if there is anything that makes sense for your store, and what the heck, use that $495 credit...
Also, thank you for traveling to Las Vegas and attending the Digital Dealer Conference. Did you attend either my "Web 2.0 Guerrilla Marketing" or "Email is Killing You" workshops? I would love to get your feedback about what I should have focused more on, or not spent so much time on, from the material I presented... Even an old car dog like me wants to improve the way I do things!
Once again, thank you for joining ADM... I will make a point of asking my ADP Digital Marketing team associate in your area to visit you.
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