Picture this: A consumer is researching local dealerships on Google and Yelp. Your store has a negative review. The next-closest store is 10 miles down the road but has multiple positive ratings.Where will that shopper go? A study* of more than 1,600 car buyers and 600 dealerships found that 70% of car buyers say online dealerships reviews influence where they shop. And many of those buyers are willing to drive long distances to connect with dealers with positive reviews.How should you…See More
"Tom, I get your point, but perhaps you miss my point. As I said "Google, and people type in either the dealer name, or a keyword, i.e "chevy dealer, city, state. There they see the dealer score (1-30) and a link to reviews. With the…"
"Alexander mentions DealerRater. That's fine but how many people go there or have even heard of them? 85 to 90% use Google, and type in either the dealer name, or a keyword, i.e "chevy dealer, city, state. There they see the dealer score…"
Jan 12, 2013
Tim Mahan is now a member of Automotive Digital Marketing ProCom
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