Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
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I hear a lot of talk about leads, advertising, conquest, etc. Are you investing money into creating customer retention? Are you marketing to your current customers? What are you doing?
Help me out. Sound off in the comments.
Focusing on customer retention is one of the most rapidly growing trends in the automotive industry. Manufacturers are driving retention, and with good reason. Newly appointed GM CEO, Mary Barra shared her thoughts in a 2012 statement, “We believe a single percentage point improvement in sales retention is about 25,000 vehicles or about $700 million annually, so it’s a pretty big financial incentive.” A single percentage point!
While retention to an automotive brand is all well and…Continue
For decades, points have been used to motivate customers. When all kinds of marketing fads come and go, points programs have remained the most compelling way to drive customer behavior. It's perfect for your dealership. Here's why.
One of my favorite movies of all time is “Spinal Tap”. It’s a classic. People remember it, even though it was filmed 20 years ago. Lines are quoted, songs are hummed, and people have parties dedicated to it. I can quote nearly every line of the movie. Not a great movie, by any stretch of the imagination, but it’s one of the most beloved films of all time.