Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Tim Clay has not received a gift from an ADM Member
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.
A single one-point increase in customer experience can mean as much as an additional $873 million per year in revenue for auto…Continue
There are a lot of choices for consumers as far as where to take their vehicle for maintenance. And, while consumers are required to visit franchise dealerships for warranty and recall work, the majority of service revenue lies in regular maintenance. That is why a great and consistent customer experience is so important each and…Continue