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Thomas DiSanto
  • Male
  • East Greenwich, RI
  • United States
  • Drive Customers
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Thomas DiSanto's ADM Friends

  • Sean Wolfington
  • Jennifer Ober
  • Automotive Social Marketing
  • Elizabeth Barrera
  • Auto Digital Marketing
  • ADP Digital Marketing
  • Rob Hagen
  • Ken Beam
  • Dan Reese
  • John Volatile
  • James A. Ziegler
  • Ralph Paglia

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Thomas DiSanto's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Thomas DiSanto updated their profile
Jul 6, 2013
Philip Zelinger commented on Thomas DiSanto's video
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Scott Monty Talks Ford's Social Media Program

"Hi Gillon, If you aren't good with riddles I will give you a hint -- Ralph Paglia is the National Director of Digital Marketing for ADP and I have followed him and his team into many Ford Dealers in awe of the impact that they have made in…"
Nov 7, 2010
Ralph Paglia commented on Thomas DiSanto's video
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Scott Monty Talks Ford's Social Media Program

"Gillon - We hear you loud and clear! It is all about resources... Those resources can be either PEOPLE that work for the dealership as employees, or PEOPLE that work for a supplier that provides social media marketing and reputation management…"
Nov 7, 2010
Philip Zelinger commented on Thomas DiSanto's video
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Scott Monty Talks Ford's Social Media Program

"Hi Gillon, I relate to your concern about how you can apply what Scott shared with us for your dealership group, but perhaps you took the video too literally? In other words, his real instruction -- as I saw it -- was to put your customers to work…"
Nov 5, 2010
Gillon S. Johannson commented on Thomas DiSanto's video
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Scott Monty Talks Ford's Social Media Program

"Great information...All fine and well for Ford, but I work for a group of Dealerships. I have to do all the work myself, from taping the videos, to being in them, to posting them on whatever site. I would love to see more of this ilk from the…"
Nov 5, 2010
Ralph Paglia commented on Thomas DiSanto's video
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Scott Monty Talks Ford's Social Media Program

"If you are willing to pay attention and watch this video clip all the way through, you will hear one of the best Social Media Marketing "Proof Of Concept" case studies in existence at this time... Get the thinking, strategy and a fully…"
Nov 4, 2010
Thomas DiSanto's video was featured

Scott Monty, Ford from Michael A. Stelzner on Vimeo.

Scott Monty Talks Ford's Social Media Program

Scott Monty speaks about Ford's very successful social media campaigns.
Nov 4, 2010
PollDaddy :: Thomas DiSanto has added a new poll - Battle of the Has-Beens: Who would win in a street fight?

(via PollDaddy)

Nov 1, 2010
Thomas DiSanto's blog post was featured

Can Negative Reviews Help You Sell More Cars?

The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. Sales on items with user reviews saw an average increase in sales of 23%, even on items that received low customer ratings! The study clearly demonstrates that even products with low ratings convert better than products…See More
Oct 29, 2010
Thomas DiSanto joined Ralph Paglia's group
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Ning Platform Users

For automotive marketing professionals using Ning platform based sites and networks within their digital marketing strategy.
Oct 27, 2010
Thomas DiSanto joined Ralph Paglia's group
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Statistics, Data Charts and Infographic Illustrations

For the sharing of relelvant auto industry data and discussions about Statistics, Data Charts and Infographic Illustrations.
Oct 27, 2010
Thomas DiSanto posted a blog post

Can Negative Reviews Help You Sell More Cars?

The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. Sales on items with user reviews saw an average increase in sales of 23%, even on items that received low customer ratings! The study clearly demonstrates that even products with low ratings convert better than products…See More
Oct 27, 2010
Thomas DiSanto commented on Thomas DiSanto's blog post Successful Social Media Strategies
"Fixed it. Thanks Ralph."
Oct 27, 2010
Thomas DiSanto was featured
Oct 27, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Drive Customers
Location
Rhode Island
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Marketing Services Provider
REQUIRED: Your Business Phone Number
401-385-3280
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.drivecustomers.com
Select All franchises/brands you are associated with
2-Aston Martin, 10-Ferrari, 22-Lamborghini, 28-Maybach, 35-Porsche, 36-Rolls-Royce
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We are the best.
What will YOU contribute to the ADM Community?
I am a SEM, SMM, SEO professional.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.herbchambers.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://gallerygroup.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.DealerRater.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.KBB.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.automotivedigitalmarketing.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, The Cobalt Group, BZ Results, Liquid Motors, AutoDealersDesign.com, PJStrategies.com, AutoTechnologiesInc.com, VFlyer
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, Auto Lead Exchange, CaptainAutoQuote, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, Ideal Auto Marketing, Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
HomeNet, vAuto, Liquid Motors, InventoryPro (DealerTrack)

Thomas DiSanto's Videos

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Thomas DiSanto's ADM Blog

Can Negative Reviews Help You Sell More Cars?

Posted on October 27, 2010 at 9:33am 0 Comments

The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. Sales on items with user reviews saw an average increase in sales of 23%, even on items that received low customer ratings! The study clearly demonstrates that even products with… Continue

Successful Social Media Strategies

Posted on October 25, 2010 at 11:30am 3 Comments

I’ve been working professionally with social media for about 5 years now and I can safely say that in the beginning, no one knew what the hell they were doing. I certainly didn’t. When I first began managing brands on social networks like Facebook and Twitter, it seemed to be enough to simply have a presence and post an occasional coupon or answer an occasional question. Over the course of these last few years I have analyzed mountains of data in a sometimes misguided attempt to comprehend…

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Comment Wall (1 comment)

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At 11:02am on September 7, 2009, Ralph Paglia said…
Hello Tom,

Welcome to the ADM Professional Community!
It is great to see you here... I am in my home office here in Gilbert, AZ trying to figure out how to get from Phoenix to Providence to San Antonio and back to Phoenix in 3 days... Anyways, despite the fact that I should be doing something else, like expense reports, I just had to go online to see if there were any new ADM Professional Community members that I should personally welcome... When I did... Shazam! There you were, one of several new(er) ADM Professionals that I consider very special and who I should welcome to our community.
(about time, huh?)

Please go to the Group section and join the ADM Associates group... On behalf of both myself, and the rest of the 2,700+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy that you have joined our community of automotive marketing, advertising and sales professionals.

IMPORTANT: Please send an email to mail@automotivedigitalmarketing.com and "right click" on the email address (in Outlook), then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder. If you look in your Junk Mail folder and find a message from ADM, Right Click on the message, select "Junk Mail" and then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.


Please take a moment to share some more information about your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. You can also upload or attach files and photos, or embed video clips into any ADM Forum posts you create, or respond to... We would all (well, most of us) love to see and listen to your music, automotive related photos and car business related videos. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to 1,000 GB (a Terabyte) of valuable content. So, any useful files you upload to take advantage of all this extra capacity, and share with your ADM professional colleagues is appreciated.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo showing your face. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM Professional Community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 2,700 automotive sales and marketing professionals who have joined the ADM Community... ADM was initially launched in early January 2008, and with help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

ADM members receive an amazing amount of support from an industry that has never ceased to amaze me, even after 28 years of selling cars... Makes the aggravation of flying around the country with guys sitting next to me who stick their elbows into my ribs, somehow worth it!

One of the greatest features that ADM provides is full un-moderated, unlimited access to your very own blog web site publishing tools within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369


Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
 
 
 

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