My name is Tom and I work for a Chrysler dealership group. My current Role is dealing with everything "Digital" related to marketing and lead generation. I am new to this dealership but have 30 years…Continue
"Ralph, This was worth the time attending. I am sure everyone walked away with MANY ideas on how to improve on the activities we are doing today. I always feel if I walk away with 1-3 new ideas it was worth the time but in this case I have 7 pages of…"
I would like to see "FULL DISCLOSURE" from all the vendors who extract data from our system (who are all these data partners?). I recently signed up a new vendor and had them modify their agreement to EXCLUDE the permission that…"
From what I read in the new "flat-rate" agreement they gave us, there is NOTHING that states there will be some reduced pricing structure is we allow them access to the DMS. I sent a request to our TC rep and they said the same as…"
This group is for focusing on best practices that use various Yelp Community and Review capabilities in order to achieve a dealer or group's marketing communication and reputation management objectives.See More
This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
"I always love the term "High Quality Leads". What does this really mean? From our experience with TC and many other lead providers it is hit and miss. We do get some sales from these lead providers but out of every 100 leads 60-70% are…"
True Car has lost their mind! In the midst of panic they changed their pricing model in Michigan to a subscription bases. They asked us to pay $1,400/month for an average of 8 leads a month! ARE YOU KIDDING ME!
Two words for True Car…"
"OK, On Autonews they posted that R&R (Renolds) and CarMax were caught selling Dealer Data. As soon as I can find the article I will attach it. I was on the phone with Piston Data who provided me with this information.
This is huge since…"
Thomas, I did this same test last month for one of our locations that has True Car as one of the lead providers. In their contract they state they will give the first dealer X# of days before they send the lead to other participating dealers. THIS…"
"As an "EX" ADP tech and sales guy, everyone needs to request a copy of the "english statement" that any vendor wants to use in your system. All of them will say "we only need access to PRX or PRG". This should be a huge…"
I am OK with just inventory feeds being pushed around the internet (AKA Dealer Specialties, ETC) and sent to many auto related internet sites, however TC has been tenacious about getting access to dealer data and I would not put it past them…"
"Here is the 64k question, With Dealix having a realtionship with TC and Dealix having DIRECT access to the DMS ( remember they are owned by ADP/Cobalt) what dealer information is being provided to TC through Dealix/Cobalt?
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