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Cobalt
  • Seattle, WA
  • United States
  • Cobalt
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Cobalt's ADM Friends

  • Manny Luna
  • Robb E. Gillies
  • Janet
  • Borrell Associates
  • Jimmy Summers
  • Rob Christianson
  • Mary-Kelly Gaebel
  • Albert Carrasco
  • Monica Mendoza
  • Greg Bem
  • Bill Krouse
  • Mona Chipman
  • Chris Spensley
  • Big Tom LaPointe
  • Ken Beam

Cobalt's ADM Discussions

Would You Ever Consider A "Like" A Sales Indicator?

Started Jan 31, 2013 0 Replies

Our own Jade Makana just posted an article on…Continue

Tags: Google, search, marketing, media, social

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Cobalt's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on Cobalt's blog post Boost Your Dealership Reputation With Employee Recognition
"Yes, but better yet, use a tool like Emplified, which is an employee-led engagement platform. Emplified empowers employees to proactively amplify their skills, accomplishments and needs within their workplace while providing managers with better…"
Wednesday
Cobalt's blog post was featured

Boost Your Dealership Reputation With Employee Recognition

by Danielle Rainwater, Reputation Management SpecialistFor many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on…See More
Tuesday
Cobalt posted a blog post

Boost Your Dealership Reputation With Employee Recognition

by Danielle Rainwater, Reputation Management SpecialistFor many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on…See More
Tuesday
Tarry Shebesta commented on Cobalt's blog post How to Sell with VIN Activity
"Great article James! I've been talking with dealers for years about staying focused on getting a qualified (the credit to actually buy) shopper on the right vehicle as quickly as possible. Shop-By-Payment (not Search-by-Payment) is really…"
Aug 22
Ralph Paglia commented on Cobalt's blog post How to Sell with VIN Activity
"James Fabin is a true digital marketing pioneer and veteran in the car business... His insights are well worth reading, adopting and acting upon.  Thank you James for a very insightful analysis of the data you presented."
Aug 22
Cobalt's 3 blog posts were featured
Aug 22
Cobalt posted blog posts
Aug 20
Manny Luna commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"Thanks Cobalt! Wheels, Google owns Youtube like we both know, but they're other ways to go around them and trump a competitors market.   I agree the SERPS can show different depending on locations. "
Aug 19
WheelsTVNetwork.com commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"@Manny - I just did the same longtail search and only got two video results, so perhaps the results we're seeing differ due to the fact that Google is localizing the results per our locations (I'm in CA)."
Aug 19
WheelsTVNetwork.com commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"@Manny - Results look good, but your screenshot validated my statement of how they're giving more weight to YouTube as opposed to other video sites and/or sites with authority who also have video."
Aug 19
Cobalt commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"Thanks for reaching out Manny. We are working through the standard processes with the OEM to have the 2015 models up as soon as possible. We understand the sense of urgency and are working quickly to resolve. Thank you for your patience. "
Aug 19
Manny Luna commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"Any dates yet when all the OEM sites will get upgraded and add the 2015 year models? Please reply to this! This is costing car dealers millions of dollars!"
Aug 15
Brian Bennington commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"In answer to this blog's final question, "Will this bird fly?", my response has to be, "Compared to what"?  Once upon a time nearly 20 years ago, I worked with a great bunch of guys at Cobalt eager to help when I…"
Aug 15
Manny Luna commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"I don't agree Wheels, we are getting great results in the SERPs with Video! #Longtail "2015 vw golf gti al" "
Aug 15
WheelsTVNetwork.com commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"This latest update saw some changes to the way Google is handling video search results as well. They're giving a lot more weight to YouTube, at the same time, lessening the amount of video results. Big hit for the VSEO'ers out there who…"
Aug 15
Rajesh Sood commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"Articles n ADM seemed to be full of knowledge, but of late they have become pithy and less useful. It's time to tighten screws on content quality"
Aug 14

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Cobalt
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
206.876.4405
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://cobalt.com
YOUR Email address for business contacts
dholland@cobalt.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
2068754405
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 14-GMC, 16-Hyundai, 24-Lexus, 31-MINI, 33-Nissan, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We connect the dots from car-buyers' screens to dealership lots with the world's most comprehensive and successful automotive digital marketing solution. Cobalt, an ADP Dealer Services company, is uniquely capable of delivering seamless consumer experiences that delight shoppers and maximize dealer revenue and profits. We are your partner to help navigate the complexity of modern digital marketing so you can focus on achieving your business goals.
What will YOU contribute to the ADM Community?
At Cobalt, we're passionate about providing digital sanity to busy dealers with the first full-service marketing solution. What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.cartervw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ADP_Cobalt
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/adpdmc
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/RedLineLounge
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, The Cobalt Group, BZ Results
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
Not Applicable

Cobalt's Videos

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Cobalt's ADM Blog

Boost Your Dealership Reputation With Employee Recognition

Posted on August 26, 2014 at 2:13pm 3 Comments



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

Continue

Promoting Yelp in Your Dealership

Posted on August 20, 2014 at 2:50pm 0 Comments



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …

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Which Should You Choose: Adaptive or Responsive Design?

Posted on August 20, 2014 at 10:51am 0 Comments



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …

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How to Sell with VIN Activity

Posted on August 20, 2014 at 9:00am 2 Comments



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

Continue

Comment Wall (1 comment)

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At 3:23pm on March 8, 2011, Ralph Paglia said…
I loved your status update! Let me know if there is anything we can do to help you get your dealers engaged with ADM...
 
 
 

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