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Cobalt
  • Seattle, WA
  • United States
  • Cobalt
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  • Bill Krouse
  • Mona Chipman
  • Chris Spensley
  • Big Tom LaPointe
  • Ken Beam

Cobalt's ADM Discussions

Would You Ever Consider A "Like" A Sales Indicator?

Started Jan 31, 2013 0 Replies

Our own Jade Makana just posted an article on…Continue

Tags: Google, search, marketing, media, social

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Cobalt's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Cobalt's blog post was featured

The Three C's of Dealership Specials

by Heidi Suke, Account AdvocateAre you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…See More
Jul 17
Cobalt posted a blog post

The Three C's of Dealership Specials

by Heidi Suke, Account AdvocateAre you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…See More
Jul 17
Alexander Lau commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Absolutely, it's a no-brainer, and the first thing that popped into my head, when first reading this article. That being said Bootstrap, Foundation and Skeleton are your friends! http://responsive.vermilion.com/compare.php"
Jul 14
Ben Whitaker commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Absolutely there is much more involved but I can't think of a situation where it would be a bad investment to upgrade to responsive."
Jul 14
Alexander Lau commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Agreed Chris, you bring up a good point, but that's the reason for using a tap, in general. Ben, we were one of the first providers of Automotive Responsive Web Design (dumping adaptive), but the tracking aspect of this goes far deeper…"
Jul 14
Chris Cachor commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
""Tapad unifies the view of a consumer across their devices for targeting and measurement. They have built the Tapad Device Graph ™ – which infers device connections by modeling billions of non-personally identifiable data…"
Jul 14
Alexander Lau commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"This is a good article. I usually give you crap, for blatant advertising, but this brings truth to light. Finding the True Number of Visitors to Your Site Initial results of this study show that between multi-browser/device usage and cookie…"
Jul 14
Ben Whitaker commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Very good points Dana! We (Dealer Car Search) started offering Responsive Website design in February/March of this year. I've been monitoring several clients since they upgraded their site to the new platform and have been extremely…"
Jul 14
Joe Tarell commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
"@ChrisCachor - it doesn't even have to be that sneaky to be something that a consumer will run from.  I just believe if you advertise it or promote it, or your salesperson quotes it, you better back it up throughout your store process."
Jul 14
Kayla Henricks commented on Cobalt's blog post 5 Easy Ways to Connect with Customers on Yelp
"I have heard varying opinions about solicitation review and several ways to approach soliciting reviews from consumers. At Cobalt we share the same viewpoint as Yelp when it comes to incentivizing current customers to write a review. Offering…"
Jul 14
Alexander Lau commented on Cobalt's blog post What the Buzz is Cross Channel Optimization?
"Blatant self-promotion. "
Jul 14
Cobalt's 2 blog posts were featured
Jul 11
Cobalt posted blog posts
Jul 11
Chris Cachor commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
""Just curious, what kind of "old tricks" are we talking about here?" I know of a few people that dealt with this. Getting a price from the sales guy then they get to the finance guy and all of the sudden the agreed upon price…"
Jul 10
Ralph Paglia commented on Cobalt's blog post 5 Easy Ways to Connect with Customers on Yelp
"Thanks for this article Kayla... I have been an avid Yelper since 2009 and have used Yelp quite effectively with the dealers I have worked with. One thing I really like about Yelp that is not so easily seen is the enthusiasm that Yelpers seem to…"
Jul 3
Tim Clemens commented on Cobalt's blog post 5 Easy Ways to Connect with Customers on Yelp
"I've heard that offering your customers an incentive to leave reviews is considered good by some and bad by others.  Thoughts?"
Jul 2

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Cobalt
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
206.876.4405
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://cobalt.com
YOUR Email address for business contacts
dholland@cobalt.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
2068754405
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 14-GMC, 16-Hyundai, 24-Lexus, 31-MINI, 33-Nissan, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We connect the dots from car-buyers' screens to dealership lots with the world's most comprehensive and successful automotive digital marketing solution. Cobalt, an ADP Dealer Services company, is uniquely capable of delivering seamless consumer experiences that delight shoppers and maximize dealer revenue and profits. We are your partner to help navigate the complexity of modern digital marketing so you can focus on achieving your business goals.
What will YOU contribute to the ADM Community?
At Cobalt, we're passionate about providing digital sanity to busy dealers with the first full-service marketing solution. What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.cartervw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ADP_Cobalt
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/adpdmc
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/RedLineLounge
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, The Cobalt Group, BZ Results
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
Not Applicable

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Cobalt's ADM Blog

The Three C's of Dealership Specials

Posted on July 17, 2014 at 8:55am 0 Comments



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

Continue

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Posted on July 11, 2014 at 10:30am 6 Comments

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

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What the Buzz is Cross Channel Optimization?

Posted on July 10, 2014 at 10:30am 1 Comment

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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5 Easy Ways to Connect with Customers on Yelp

Posted on July 2, 2014 at 12:00pm 3 Comments



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

Continue

Comment Wall (1 comment)

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At 3:23pm on March 8, 2011, Ralph Paglia said…
I loved your status update! Let me know if there is anything we can do to help you get your dealers engaged with ADM...
 
 
 

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