Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
Cobalt
  • Seattle, WA
  • United States
  • Cobalt
Share on Facebook
Share Twitter

Cobalt's ADM Friends

  • Manny Luna
  • Robb E. Gillies
  • Janet
  • Borrell Associates
  • Jimmy Summers
  • Rob Christianson
  • Mary-Kelly Gaebel
  • Albert Carrasco
  • Monica Mendoza
  • Greg Bem
  • Bill Krouse
  • Mona Chipman
  • Chris Spensley
  • Big Tom LaPointe
  • Ken Beam

Cobalt's ADM Discussions

Would You Ever Consider A "Like" A Sales Indicator?

Started Jan 31, 2013 0 Replies

Our own Jade Makana just posted an article on…Continue

Tags: Google, search, marketing, media, social

Gifts Received from ADM Members

ADM Gift

Cobalt has not received a gift from an ADM Member

Give a Gift

 

Cobalt's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Cobalt's blog post was featured

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

by Ben Brockhaus-Hall, Cobalt SEO SpecialistMore and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.The million dollar question is: how…See More
Tuesday
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Agreed, the more you can tell Google about your products, the better off you are and that's nothing to do with spam."
Monday
Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"You and I know Google is not going to tell us how to dominate the search engines organically:) It's important to keep up with them and like them, but we never jump on their bandwagon. Heck, if they had their way, you wouldn't be able to…"
Monday
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"BTW, if Google is essentially telling you to do it, do it. I've not applied this client's products / inventory, but I will. "
Monday
Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Bingo Alexander Lau  "publishing content according to a smart strategy" I was talking in terms of automated software some website providers are going around pitching to dealers. All they're doing…"
Monday
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"No, I think there is... but, if you're publishing content according to a smart strategy, Googlebot, etc. isn't going to deem your sites as web spam-generators. There is a BIG if, there... :-)"
Monday
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"@Ralph with "the best dealerships will have multiple websites, micro sites, campaign pages, etc." I couldn't agree more with that statement.   I've no idea where you're coming from Manny. A dealerships needs to have as…"
Monday
Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Tim,  I was talking to a dealer client about the same thing, spitting out hundreds and hundreds of pages and spamming the search engines does nothing for a dealer website. Please take Tim's advice on this! "
Jul 25
Timothy Martell commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"This is absolutely a website provider's responsibility. Frankly, suggesting that a dealer implement this is extremely dangerous. Because dealer websites are NOT e-commerce sites, implementing schema mark-up on inventory pages could actually…"
Jul 25
Ralph Paglia commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Ben, thank you for such very useful and highly likely to be implemented SEO task instructions... This sort of executable (IMHO) should be done by a dealer's website provider, but the best dealerships will have multiple websites, micro sites,…"
Jul 25
Cobalt's blog post was featured

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

by Ben Brockhaus-Hall, Cobalt SEO SpecialistMore and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.The million dollar question is: how…See More
Jul 25
Cobalt's blog post was featured

The Three C's of Dealership Specials

by Heidi Suke, Account AdvocateAre you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…See More
Jul 17
Cobalt posted a blog post

The Three C's of Dealership Specials

by Heidi Suke, Account AdvocateAre you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…See More
Jul 17
Alexander Lau commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Absolutely, it's a no-brainer, and the first thing that popped into my head, when first reading this article. That being said Bootstrap, Foundation and Skeleton are your friends! http://responsive.vermilion.com/compare.php"
Jul 14
Ben Whitaker commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Absolutely there is much more involved but I can't think of a situation where it would be a bad investment to upgrade to responsive."
Jul 14
Alexander Lau commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Agreed Chris, you bring up a good point, but that's the reason for using a tap, in general. Ben, we were one of the first providers of Automotive Responsive Web Design (dumping adaptive), but the tracking aspect of this goes far deeper…"
Jul 14

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Cobalt
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
206.876.4405
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://cobalt.com
YOUR Email address for business contacts
dholland@cobalt.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
2068754405
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 14-GMC, 16-Hyundai, 24-Lexus, 31-MINI, 33-Nissan, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We connect the dots from car-buyers' screens to dealership lots with the world's most comprehensive and successful automotive digital marketing solution. Cobalt, an ADP Dealer Services company, is uniquely capable of delivering seamless consumer experiences that delight shoppers and maximize dealer revenue and profits. We are your partner to help navigate the complexity of modern digital marketing so you can focus on achieving your business goals.
What will YOU contribute to the ADM Community?
At Cobalt, we're passionate about providing digital sanity to busy dealers with the first full-service marketing solution. What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.cartervw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ADP_Cobalt
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/adpdmc
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/RedLineLounge
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, The Cobalt Group, BZ Results
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
Not Applicable

Cobalt's Videos

  • Add Videos
  • View All

Cobalt's ADM Blog

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

Posted on July 24, 2014 at 9:30am 16 Comments



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

Continue

The Three C's of Dealership Specials

Posted on July 17, 2014 at 8:30am 0 Comments



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

Continue

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Posted on July 11, 2014 at 10:30am 6 Comments

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

Continue

What the Buzz is Cross Channel Optimization?

Posted on July 10, 2014 at 10:30am 1 Comment

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

Continue

Comment Wall (1 comment)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 3:23pm on March 8, 2011, Ralph Paglia said…
I loved your status update! Let me know if there is anything we can do to help you get your dealers engaged with ADM...
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service