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Cobalt
  • Seattle, WA
  • United States
  • Cobalt
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Cobalt's ADM Friends

  • Charles Rubino
  • Manny Luna
  • Robb E. Gillies
  • Janet
  • Borrell Associates
  • Hannah Philpott
  • Jimmy Summers
  • Rob Christianson
  • Mary-Kelly Gaebel
  • Albert Carrasco
  • Monica Mendoza
  • Greg Bem
  • Bill Krouse
  • Mona Chipman
  • Chris Spensley

Cobalt's ADM Discussions

Would You Ever Consider A "Like" A Sales Indicator?

Started Jan 31, 2013 0 Replies

Our own Jade Makana just posted an article on…Continue

Tags: Google, search, marketing, media, social

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Cobalt's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Cobalt posted a blog post

Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging

by Rob Campbell, Performance Improvement ConsultantTalk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with…See More
Sep 12
David Addison commented on Cobalt's blog post How Bots Are Impacting Your Dealership's Digital Advertising
"Click fraudsters exploit the bottomless pit of human clickers in the developing world. This stuff is fairly easy to spot in retail automotive because it is geographically isolated from the dealership. Lucky for dealers! Click fraud enabling…"
Sep 9
Cobalt posted a blog post

How Bots Are Impacting Your Dealership's Digital Advertising

by Dana Fornasar, Senior Product Marketing ManagerThere’s been some buzz recently regarding the percentage of ad traffic that is artificially generated by bots. (I promise this isn’t a sci-fi article, it’s real stuff.) In case I’ve confused you already, a…See More
Sep 9
Tim Elliott commented on Cobalt's blog post An Announcement from Ron Burgundy About Car Dealerships
"*SP-"hanging on to a" deprecating asset ...Phat Phingers ..."
Sep 5
Tim Elliott commented on Cobalt's blog post An Announcement from Ron Burgundy About Car Dealerships
""the only numbers you care about are the ones that have been proven to lead to a sale. Which KPI’s" ?  .....there is only 3 reason a Used car does not sell in 60 days.....New 120... 1. No one is searching for…"
Sep 5
Cobalt's 2 blog posts were featured
Sep 4
Alexander Lau commented on Cobalt's blog post Which Should You Choose: Adaptive or Responsive Design?
"Additionally, CSS frameworks like Bootstrap, Foundation and Skeleton are being constantly updated and that only benefits the likes of RWD. It's only a matter of time before many of the issues that cause minor glitches in RWD sites are fixed,…"
Sep 4
Alexander Lau commented on Cobalt's blog post Which Should You Choose: Adaptive or Responsive Design?
"http://www.huffingtonpost.com/john-rampton/business-mobile-responsive-design_b_5267077.htmlBut why does Google prefer responsive design? For starters, it's more efficient for Google to bot crawl the site and then index and organize all the…"
Sep 4
Alexander Lau commented on Cobalt's blog post Which Should You Choose: Adaptive or Responsive Design?
"No offense, but you're late to the game and I know from being on other forums you've posted this a bunch of times. Rather do a search for the long discussion we had on this subject about two months ago…"
Sep 4
Alexander Lau commented on Cobalt's blog post Deciphering the Tracking Code- Connecting Car Shoppers Across Devices
"Essentially, the software that I had mentioned is the same suite that IBM bought for millions, except it's the core code and it will be heavily updated for the needs of automotive retailers. http://www-01.ibm.com/software/info/tealeaf. In terms…"
Sep 4
Cobalt posted a blog post

An Announcement from Ron Burgundy About Car Dealerships

by Dave Hollander, Cobalt Online Marketing Manager"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what you’re doing, and listen."- Ron Burgundy, Channel 4 News Team…See More
Sep 4
Cobalt is now friends with Hannah Philpott and Charles Rubino
Sep 4
Cobalt posted blog posts
Sep 3
Alexander Lau commented on Cobalt's blog post What the Buzz is KPI?
"I've been preaching this for three years. You had better figure out which KPI's to measure. We do it all. "
Sep 3
Ralph Paglia commented on Cobalt's blog post What the Buzz is KPI?
"I agree with Sara... Instead of swimming in a sea of meaningless metrics, read this article, download the free eBook, then focus on the half dozen Key Performance Indicators that are measurable and meaningful."
Sep 3
Cobalt's blog post was featured

What the Buzz is KPI?

by Sara Towner, Account AdvocateTired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries… all in seven sentences or less.Today’s buzzword is KPI. We’ve asked one of our resident Digital Demystification Delegates to explain…See More
Sep 3

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Cobalt
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
206.876.4405
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://cobalt.com
YOUR Email address for business contacts
dholland@cobalt.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
2068754405
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 14-GMC, 16-Hyundai, 24-Lexus, 31-MINI, 33-Nissan, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We connect the dots from car-buyers' screens to dealership lots with the world's most comprehensive and successful automotive digital marketing solution. Cobalt, an ADP Dealer Services company, is uniquely capable of delivering seamless consumer experiences that delight shoppers and maximize dealer revenue and profits. We are your partner to help navigate the complexity of modern digital marketing so you can focus on achieving your business goals.
What will YOU contribute to the ADM Community?
At Cobalt, we're passionate about providing digital sanity to busy dealers with the first full-service marketing solution. What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.cartervw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ADP_Cobalt
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/adpdmc
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/RedLineLounge
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, The Cobalt Group, BZ Results
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
Not Applicable

Cobalt's Videos

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Cobalt's ADM Blog

Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging

Posted on September 12, 2014 at 10:12am 0 Comments



Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A…

Continue

How Bots Are Impacting Your Dealership's Digital Advertising

Posted on September 9, 2014 at 9:39am 1 Comment



Dana Fornasar, Cobalt Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

There’s been some buzz recently regarding…

Continue

An Announcement from Ron Burgundy About Car Dealerships

Posted on September 4, 2014 at 1:00pm 2 Comments



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Cobalt Online Marketing Manager

"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…

Continue

Take the Fantasy out of Measuring Your Advertising ROI

Posted on September 3, 2014 at 12:25pm 0 Comments



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

Continue

Comment Wall (1 comment)

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At 3:23pm on March 8, 2011, Ralph Paglia said…
I loved your status update! Let me know if there is anything we can do to help you get your dealers engaged with ADM...
 
 
 

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