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Cobalt
  • Seattle, WA
  • United States
  • Cobalt
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Cobalt's ADM Friends

  • Robb E. Gillies
  • Borrell Associates
  • Jimmy Summers
  • Rob Christianson
  • Mary-Kelly Gaebel
  • Albert Carrasco
  • Monica Mendoza
  • Greg Bem
  • Bill Krouse
  • Mona Chipman
  • Chris Spensley
  • Tom LaPointe / CarChat24
  • Ken Beam
  • Brian Pasch
  • Ralph Paglia

Cobalt's ADM Discussions

Would You Ever Consider A "Like" A Sales Indicator?

Started Jan 31, 2013 0 Replies

Our own Jade Makana just posted an article on…Continue

Tags: Google, search, marketing, media, social

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Cobalt's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Cord Ficklin liked Cobalt's blog post Vehicle Merchandising Madness – A Cinderella Story
Monday
Cobalt's blog post was featured

Vehicle Merchandising Madness – A Cinderella Story

by Dave Hollander, Sr Marketing Communications Manager There’s been a lot of chatter around what is, what should be and what’s to come in vehicle merchandising online.The month of…See More
Apr 8
Cobalt posted a blog post

Vehicle Merchandising Madness – A Cinderella Story

by Dave Hollander, Sr Marketing Communications Manager There’s been a lot of chatter around what is, what should be and what’s to come in vehicle merchandising online.The month of…See More
Apr 4
Cobalt is now friends with Borrell Associates, Bill Krouse, Robb E. Gillies and Chris Spensley more
Apr 1
Ralph Paglia commented on Cobalt's blog post Google Adds Attribution Model Tool
"Getting attribution tracking correct has always been a tough assignment for the car business, so let's hope that Google makes attribution tracking a little easier on the digital marketing side."
Mar 21
Cobalt's blog post was featured

Yelp Enhanced Listings-What It Means For Automotive Reputation Management

  By Kaitlyn Bender, Reputation Management Specialist   Third party business listings make up a notable portion of a business’ online reputation. Having an edge against your competition on these sites is essential to increase online engagement with your customers and present your dealership in the best light possible. But with all of the different listings and account levels available on these…See More
Mar 21
Alexander Lau commented on Cobalt's blog post Yelp Enhanced Listings-What It Means For Automotive Reputation Management
"Just use Yext and they tackle all of this for you. It's their relationship with groups like Yelp. Cobalt is probably using them. Alternatively, UBL and Localeze are wunderbar! Yelp isn't the be all; end all for reputation either. There…"
Mar 21
Cobalt posted a blog post

Yelp Enhanced Listings-What It Means For Automotive Reputation Management

  By Kaitlyn Bender, Reputation Management Specialist   Third party business listings make up a notable portion of a business’ online reputation. Having an edge against your competition on these sites is essential to increase online engagement with your customers and present your dealership in the best light possible. But with all of the different listings and account levels available on these…See More
Mar 19
Cecil Helton liked Cobalt's blog post The Best of the Best Practices for Merchandising Your Inventory Online
Mar 19
Cobalt's 3 blog posts were featured
Mar 19
Reigna Fall liked Cobalt's blog post Google Adds Attribution Model Tool
Mar 18
Cobalt posted blog posts
Mar 18
Cecil Helton liked Cobalt's blog post The 5 Myths of Vehicle Engagement
Mar 18
Cobalt's blog post was featured
Mar 17
Alexander Lau commented on Cobalt's blog post [Thursday] Webinar: 4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory
"What's up with the black dude in your first image. It made me think he was running this webinar. I'm sure it's great data though, that's one thing that Cobalt, *cough corporate giant ADP does well. Everything else is a pain in…"
Mar 17
Ben Herd commented on Cobalt's blog post The First Tenet of Online Automotive Customer Experience Design - Less Is More
"Hi Joe, Thanks for your comment.  We do not have specific data on CTA button color and size yet but we are doing more usability testing with real off the street in-market shoppers.  Generally you want your CTA to be noticeable but not…"
Mar 14

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Cobalt
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
206.876.4405
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://cobalt.com
YOUR Email address for business contacts
dholland@cobalt.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
2068754405
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 14-GMC, 16-Hyundai, 24-Lexus, 31-MINI, 33-Nissan, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We connect the dots from car-buyers' screens to dealership lots with the world's most comprehensive and successful automotive digital marketing solution. Cobalt, an ADP Dealer Services company, is uniquely capable of delivering seamless consumer experiences that delight shoppers and maximize dealer revenue and profits. We are your partner to help navigate the complexity of modern digital marketing so you can focus on achieving your business goals.
What will YOU contribute to the ADM Community?
At Cobalt, we're passionate about providing digital sanity to busy dealers with the first full-service marketing solution. What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.cartervw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ADP_Cobalt
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/adpdmc
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/RedLineLounge
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, The Cobalt Group, BZ Results
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
Not Applicable

Cobalt's Videos

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Cobalt's ADM Blog

Vehicle Merchandising Madness – A Cinderella Story

Posted on April 4, 2014 at 8:00am 0 Comments



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Sr Marketing Communications Manager


There’s been a lot of chatter around what is, what should be and what’s to come in…

Continue

Yelp Enhanced Listings-What It Means For Automotive Reputation Management

Posted on March 19, 2014 at 9:04pm 1 Comment

 

 

By Kaitlyn Bender, Reputation Management Specialist

 

 

 

Third party business listings make up a notable portion of a business’ online reputation. Having an edge against your competition on these sites is essential to increase online engagement with your customers and present your dealership in the…

Continue

Google Adds Attribution Model Tool

Posted on March 18, 2014 at 2:07pm 1 Comment

 

 

By Hailey L. Petway, Digital Advertising Analyst

 …

Continue

The Best of the Best Practices for Merchandising Your Inventory Online

Posted on March 17, 2014 at 7:30pm 0 Comments

 

We're gearing you up for our webinar 4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory on March 20, and we want to make sure you're ready... So, this week,…

Continue

Comment Wall (1 comment)

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At 3:23pm on March 8, 2011, Ralph Paglia said…
I loved your status update! Let me know if there is anything we can do to help you get your dealers engaged with ADM...
 
 
 

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