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Cobalt
  • Seattle, WA
  • United States
  • Cobalt
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Cobalt's ADM Friends

  • Manny Luna
  • Robb E. Gillies
  • Janet
  • Borrell Associates
  • Jimmy Summers
  • Rob Christianson
  • Mary-Kelly Gaebel
  • Albert Carrasco
  • Monica Mendoza
  • Greg Bem
  • Bill Krouse
  • Mona Chipman
  • Chris Spensley
  • Big Tom LaPointe
  • Ken Beam

Cobalt's ADM Discussions

Would You Ever Consider A "Like" A Sales Indicator?

Started Jan 31, 2013 0 Replies

Our own Jade Makana just posted an article on…Continue

Tags: Google, search, marketing, media, social

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Cobalt's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Chris Cachor commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
""Just curious, what kind of "old tricks" are we talking about here?" I know of a few people that dealt with this. Getting a price from the sales guy then they get to the finance guy and all of the sudden the agreed upon price…"
Jul 10
Cobalt posted a blog post

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.Are you tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and…See More
Jul 10
Ralph Paglia commented on Cobalt's blog post 5 Easy Ways to Connect with Customers on Yelp
"Thanks for this article Kayla... I have been an avid Yelper since 2009 and have used Yelp quite effectively with the dealers I have worked with. One thing I really like about Yelp that is not so easily seen is the enthusiasm that Yelpers seem to…"
Jul 3
Tim Clemens commented on Cobalt's blog post 5 Easy Ways to Connect with Customers on Yelp
"I've heard that offering your customers an incentive to leave reviews is considered good by some and bad by others.  Thoughts?"
Jul 2
Cobalt posted a blog post

5 Easy Ways to Connect with Customers on Yelp

by Kayla Henricks, Reputation Management SpecialistHave you tried to look for new ways to get connected to the Yelp community? Of course you’ve already polished up your…See More
Jul 2
Cobalt was featured
Jun 23
Joe Tarell commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
"@DavidRuggles I have always believed that transparency is the best policy. In today's world of internet research, consumers are armed with extensive knowledge when they walk onto the lot and will walk off the lot…"
Jun 18
David Ruggles commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
"RE: "They can no longer hide behind the old tricks that were used in the past to make extra gross on car deals." Just curious, what kind of "old tricks" are we talking about here?"
Jun 18
Manny Luna commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
Jun 17
Ralph Paglia commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
"I enjoyed reading about your friend's car buying experience... I always listen carefully and ask many questions when people are willing to describe their vehicle purchase experience. What truly amazes me is how little it takes to blow a deal…"
Jun 17
Cobalt's blog post was featured

How Digital Marketing is Changing the Car Business

by Joe Tarell, Performance Improvement ConsultantAsk 25 people you know how they feel about buying a car.Ask them to just give you a one word feeling, a straight off the hip emotion that they associate with the experience. What the majority will tell you, and I know because I do this constantly, is they feel fear or anxiety or apprehension or trepidation…depending on the size of their…See More
Jun 17
Alexander Lau commented on Cobalt's blog post How Digital Marketing is Changing the Car Business
"Digital Marketing has changed the way dealerships do business. However, that doesn't mean ignore the power of Traditional Media Marketing. In fact, we are creating a new analytics tool that will enable for retention measurement to prove…"
Jun 17
Cobalt posted a blog post

How Digital Marketing is Changing the Car Business

by Joe Tarell, Performance Improvement ConsultantAsk 25 people you know how they feel about buying a car.Ask them to just give you a one word feeling, a straight off the hip emotion that they associate with the experience. What the majority will tell you, and I know because I do this constantly, is they feel fear or anxiety or apprehension or trepidation…depending on the size of their…See More
Jun 17
Manny Luna commented on Cobalt's blog post How New Google Updates Are Changing Your Dealership Search Results
"Everyone of their OEMs GMC/Buick sites are wrong!!!  Can our dealers get a update please! "
Jun 13
Alexander Lau commented on Cobalt's blog post How New Google Updates Are Changing Your Dealership Search Results
"I can show you six Cobalt websites that are doing it all wrong, in terms of SEO. Proof is in the pudding! Anyone want to see them...?"
Jun 13
Alexander Lau commented on Cobalt's blog post How New Google Updates Are Changing Your Dealership Search Results
"Bingo Manny! She deleted the first comments of mine. Funny, how that does bro, eh...?"
Jun 12

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Cobalt
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
206.876.4405
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://cobalt.com
YOUR Email address for business contacts
dholland@cobalt.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
2068754405
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 14-GMC, 16-Hyundai, 24-Lexus, 31-MINI, 33-Nissan, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We connect the dots from car-buyers' screens to dealership lots with the world's most comprehensive and successful automotive digital marketing solution. Cobalt, an ADP Dealer Services company, is uniquely capable of delivering seamless consumer experiences that delight shoppers and maximize dealer revenue and profits. We are your partner to help navigate the complexity of modern digital marketing so you can focus on achieving your business goals.
What will YOU contribute to the ADM Community?
At Cobalt, we're passionate about providing digital sanity to busy dealers with the first full-service marketing solution. What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.cartervw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ADP_Cobalt
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/adpdmc
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/RedLineLounge
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, The Cobalt Group, BZ Results
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
Not Applicable

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Cobalt's ADM Blog

The Three C's of Dealership Specials

Posted on July 17, 2014 at 8:55am 0 Comments



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

Continue

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Posted on July 11, 2014 at 10:30am 6 Comments

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

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What the Buzz is Cross Channel Optimization?

Posted on July 10, 2014 at 10:30am 1 Comment

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

Continue

5 Easy Ways to Connect with Customers on Yelp

Posted on July 2, 2014 at 12:00pm 3 Comments



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

Continue

Comment Wall (1 comment)

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At 3:23pm on March 8, 2011, Ralph Paglia said…
I loved your status update! Let me know if there is anything we can do to help you get your dealers engaged with ADM...
 
 
 

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