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Terry Lancaster
  • Male
  • Brentwood, TN
  • United States
  • Instant Events
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Terry Lancaster's ADM Blog

How To Be A Player: 11 Ways To Improve Your Klout Score

Posted on November 12, 2013 at 8:30am 14 Comments

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…


Are Your Facebook Page and Twitter Worth The Time And Money You're Putting Into Them?

Posted on May 8, 2013 at 6:30am 1 Comment

Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.

With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?

What's the ROI?

Erich Marx Nissan

Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…


The Single Best Thing You Can Do For Your Dealership's Facebook Page

Posted on December 27, 2012 at 9:40am 0 Comments

Everything is well and good for the dealerships that have a full time staff of 5 to keep up their Facebook pages and other Social Media sites. Not to mention a flock of consultants to advise and encourage the staff with engaging graphics, intricate promotions, snappy banter and a never-ending barrage of cute animals pics. It's good work if you can get it. I haven't found many dealers in that particular situation, though.

More than a handful of dealers I know have a sales…


What About The 98% of Your Web Visitors Who Don't Fill Out A Contact Form?

Posted on October 17, 2012 at 8:55am 2 Comments

It kinda seems like the car business has turned into the "leads" business.

automotive-remarketing-chart Dealers now spend more money on digital advertising than on any other advertising medium.

If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…


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At 11:34am on September 26, 2015, Bruno Serra said…

Hello Dear,
How is everything with you,I picked interest on you after going through your short profile,I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on( the full details.
Have a nice day.
Bruno Serra.

At 8:01pm on December 15, 2011,
Silia J. Hatzi

Hello, Terry. Thank you for following. I look forward to your posts!

At 5:16am on November 30, 2011,
Tom Gorham

Terry, welcome to ADM!


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