Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Terry Lancaster has not received a gift from an ADM Member
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.
With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?
What's the ROI?
Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…Continue
Everything is well and good for the dealerships that have a full time staff of 5 to keep up their Facebook pages and other Social Media sites. Not to mention a flock of consultants to advise and encourage the staff with engaging graphics, intricate promotions, snappy banter and a never-ending barrage of cute animals pics. It's good work if you can get it. I haven't found many dealers in that particular situation, though.
More than a handful of dealers I know have a sales…
It kinda seems like the car business has turned into the "leads" business.
Dealers now spend more money on digital advertising than on any other advertising medium.
If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…