Automotive Digital Marketing

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Terry Alling
  • Male
  • Lake Tahoe, NV
  • United States
  • Sensible Driver
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REQUIRED: Name of Your Dealership, Business or Organization:
Sensible Driver
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Solution Provider, Marketing Services Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
1-Acura, 4-BMW, 7-Chevrolet, 8-Chrysler, 13-Ford, 15-Honda, 16-Hyundai, 21-Kia, 24-Lexus, 33-Nissan, 40-Subaru, 43-Toyota
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Strategic Programs: digital strategies, consumer remarketing behavior, GPS targeting, direct mail conquest and retention campaigns.

Connect, Engage, Acquire. Content matters and Sensible Driver strategic campaigns deliver results for automotive industry. Our strategies deliver customers to your doors. Our custom design software analyzes customer behavior then delivers hundreds of sales and service leads on every promotion. Using our remarketing software we can target interested vehicle buyers (new, pre-own, trade-in, tire or brake customers) increase sales and RO dollars. Espanol and Francais content available.

Connect - Engage - Acquire

We do ALL the work, you get the SALES & RO $$$$ RESULTS!
"What will YOU contribute to the ADM Community?"
25 years in sales and marketing for fortune 100 companies in high tech. Focus on customer digital sales and retention to attract sales and service through integrated content stream embed marketing programs.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Automark,, DealerInspire
INTERNET LEAD Suppliers You are using now, or in the past
Autobytel, Customer Funding
Used Car Inventory Management Solutions You Have Used
My Used Car Manager's Fantasies, My Crystal Ball

Terry Alling's ADM Blog

Five ways to improve your customer e-newsletter. Learn more at NADA Booth 6718W

Posted on January 14, 2015 at 3:21pm 0 Comments

There’s no shortage of opportunities for businesses to reach out to clients. Tools like email, social media, guerilla marketing and viral videos all rest at your disposal.


Yet all these devices don’t automatically make your marketing more efficient. A poorly worded or offensive Tweet tarnishes months of goodwill.  Sending out too many emails makes people search for the “unsubscribe” link.


“A monthly newsletter about your products engages readers while inviting…


Why has Facebook, LinkedIn and You Tube exploded with consumers?

Posted on June 30, 2010 at 12:35pm 0 Comments

Because it’s effective! Customers want relevant content and ability to view events on videos in minutes not days or even weeks.

Is your dealership using traditional forms of promoting or taking advantage of internet social media in one application?

Sending all of your key messages and offers in a single e-mail is becoming the most cost effective…


Comment Wall (2 comments)

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At 9:32am on April 14, 2008, Terry Alling said…
Sensible Driver is an internet sales and marketing program designed to increase dealer ups to your website and brick & mortar. It also helps retain existing customers while attracting new prospects at a fraction of the cost of direct mail or newspaper marketing.

The flagship of the Sensible Driver program is an e-magazine sent to your customers and prospects. The e-magazine is a "soft sell" packed with high-quality editorial content. It targets all four profit centers for your dealership: new cars, used cars, service and parts.

After all, the best people to buy your products and services are those customers who have purchased from you in the past. Sensible Driver integrates seasonal specials to drive traffic and prompt recipients to take action through exclusive offers.

Your satellite website integrates tightly with your existing website to maximize its value and improve SEO for your dealership. It also integrates SEM campaigns to deliver new customers via PPC advertising.

The web site is refreshed every 90 days to drive customer interest throughout the year. All aspects of the program include extensive campaign reporting.

Sensible Driver components:

-Satellite website

-Seasonal promos

-Monthly e-mailings

-Custom e-magazine

-Extensive reporting

-Coupons and specials

-Data Base Management
At 3:08am on April 14, 2008, Ralph Paglia said…

It is great to see you here... When I went online to see if there were any new Automotive Digital Marketing Group members, I saw you had joined our professional community. Please take a moment to share some more information about yourself and your professional role.

I am in San francisco to work with an ad agency and our Digital Advertising Team... doing some consulting work for ford on Monday and Tuesday, and then a KBB conference on Wednesday and Thursday, followed by meetings at a car company in Torrance, CA on friday...

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 715 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of flying up here with a guy sitting next to me who kept sticking his elbows into my ribs!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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