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Terrence Gordon
  • eCarList
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Terrence Gordon's ADM Discussions

Your (MARKETING) Destiny

Started this ADM discussion. Last reply by Craig Burris Jun 14, 2010. 10 Replies

Behavioral Targeting Feedback?

Started this ADM discussion. Last reply by David T. Gould Sep 25, 2010. 6 Replies

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Terrence Gordon's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Terrence Gordon replied to Dean Mijatovski's discussion Dumping the SEO agency and doing it in house
"The cost of the SEO is all dependent upon the scope.  When I was with SEO, Inc., our services included a full website redevelopment (since we didn't build it) in order to clean up code, build static HTML pages, build links, directory…"
Apr 6, 2011
Terrence Gordon replied to Dean Mijatovski's discussion Dumping the SEO agency and doing it in house
"This is an age-old debate.  Let's look at cost exclusively:   Let's assume both the internal SEO expert and the outsourced SEO expert are doing the exact same job. The internal expert requires a salary, employee taxes, health…"
Apr 5, 2011
Philip Zelinger replied to Terrence Gordon's discussion Ralph, where is this discussion?
"That absolutely makes sense.  If Ralph was ever inclined to remove a post he certainly would have removed the naked picture I posted of him after NADA!"
Feb 28, 2011
Philip Zelinger replied to Terrence Gordon's discussion Ralph, where is this discussion?
"Hi AJ,   Like you, I can only rely on personal experience and the proven practices of ADM to suggest that you are probably correct.  I am also reassured by Terrence's clarification of his intent in his question since we obvioulsy…"
Feb 28, 2011
Philip Zelinger replied to Terrence Gordon's discussion Ralph, where is this discussion?
"Hi Terrence,   Quick question about your question.  Is you concern about the status of the refernced post or the content requesting insight and experiences regarding Sean Wolfington?  I can only speak to one which frankly I consider…"
Feb 28, 2011
Terrence Gordon replied to Donna Barradale's discussion Will 2011 be the year automotive marketers truly embrace video?
"I agree about the value of video across the board.  There actually is no debate that video increases visitor interest and conversion and simply adds to the website experience.  However, I think the "VSEO" pitch is outdated and…"
Feb 24, 2011
Terrence Gordon commented on Scott Fitzgerald's blog post “What's Up with ADM's Featured Members this Morning?”
"On a related note - Eliania Ruggio bears a striking resemblance to Kim Kardashian. Anyone?"
Feb 23, 2011
Keith Shetterly commented on Terrence Gordon's blog post The SEO RAPPER!
"THAT is a fantastic video.  And I'm not really a fan of rap!  :)"
Feb 18, 2011
Terrence Gordon posted a blog post


Not only is this a worthy beat, but possibly the best SEO 101 Summary I've heard.  Enjoy...PLAYA!    See More
Feb 18, 2011
Terrence Gordon commented on Angela Schliinz's blog post customers-do you use DDC's SEO program or an outside specialist?
"The company who built your website and has direct access to your website is and always will be the best / most cost-effective way to get your website optimized....with the condition that they have an in-house SEO program or specialist.    "
Feb 15, 2011
Terrence Gordon replied to Ralph Paglia's discussion NADA Convention: Will Your Business Have An Exhibit at NADA 2011?
"eCarList will be on "Main Street" at booth #2026S with HUGE HAPPENINGS including: A major industry announcement! A SUPERBOWL GIVEAWAY to next year's game in Indy. A TrueTarget Download…"
Jan 31, 2011
Terrence Gordon was featured
Sep 26, 2010
David T. Gould replied to Terrence Gordon's discussion Behavioral Targeting Feedback?
"@ Terrance, behavioral targeting effectiveness has always been left in a haze of total display advertising for me... I like that you are isolating it and expecting verifiable results. Specific Media offered some exclusivity (reputation management)…"
Sep 25, 2010
Ralph Paglia replied to Terrence Gordon's discussion Behavioral Targeting Feedback?
"I was going through some old non-categorized ADM Forum posts and came across this one... Just had to comment on it because the question actually addresses an issue that effects virtually all marketing efforts and campaigns used by dealerships. In…"
Sep 19, 2010
Terrence Gordon joined Will Fleiss's group

Search Engine Optimization (SEO) Best Practices

The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
Aug 25, 2010

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12 years of online marketing experience - 9 specific to Search Engine Marketing - 5 specific to Automotive Search Engine Marketing. Owned 3 successful Online Marketing Companies prior to merging one into eCarList.
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Terrence Gordon's ADM Blog


Posted on February 18, 2011 at 8:00am 1 Comment

Not only is this a worthy beat, but possibly the best SEO 101 Summary I've heard.  Enjoy...PLAYA!





Google Caffeine

Posted on January 12, 2010 at 8:30am 0 Comments

According to Matt Cutts, the "Google Ambassador to SEO professionals", Google Caffeine is getting rolled out and is already in place at one data center.

For those who are not familiar, Google Caffeine is a major update to its algorithm. Major updates from Google occur once ever blue moon - although more frequent and smaller page rank updates do occur.

Each major update receives a name, this one being Caffeine. The last being "Jagger" back in 2005 really shook things… Continue

Twitter, Set My Inventory Free!

Posted on October 22, 2009 at 9:02am 2 Comments

FINALLY! For all you dealers fumbling around in the darkness that is Social Media integration, it seems like somebody may have found the light switch…or at least turned on a night light.

Yesterday bing announced they would integrate Twitter updates in their search results. And because search engine land is more competitive than the NFC East conference, Google announced the same day that they, too, would integrate Twitter into their search results.

All of this is in… Continue

My Favorite Dealer Client

Posted on July 14, 2009 at 2:40pm 0 Comments

Do you consider yourself a progressive dealer? Is it something innate, or learned? I consider myself a pretty successful guy…or at least strive to be one, but I know people who still sit around watching COPS all day playing the lottery and eating Long John Silvers. With major companies crumbling because of bureaucracy, stubbornness, fat-dumb-and-happy-syndrome…or all of the above , wouldn’t you assume that dealers more than ever would focus on bettering their processes to push themselves out in… Continue

Comment Wall (3 comments)

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Join Automotive Digital Marketing ProCom

At 8:53am on October 12, 2009, Ralph Paglia said…
Terrence, I love what you did with your ADM page header... Looks great and really grabs attention for eCARlist.
At 9:06am on September 18, 2009, Ron Morrison said…
Hi Terrence! Good to meet you... looking forward to learning from you and watching this crazy industry change!

Twitter: ronsmap
At 7:04am on July 15, 2009,
David T. Gould
Terrance, Congratulations on your Brian Hoskins effort. You are correct... owner involvement is key... DTG

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