Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Tad Miller
  • 46, Male
  • Charlottesville, VA
  • United States
  • Search Mojo
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  • Ralph Paglia

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Latest ADM Activity - Click "More" at bottom!

Tad Miller joined Will Fleiss's group
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Search Engine Optimization (SEO) Best Practices

The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
Apr 3, 2012
Tad Miller commented on Ralph Paglia's blog post Search Advertising Will Never Kill Online Display Advertising - Why?
"If your talking about the dealership level, then search inventory is very finite. I work at the OEM level which is obviously a bigger bucket of traffic. My clients are increasing spend and not really seeing huge decline in conversion rates at the…"
Apr 10, 2009
Tad Miller commented on Ralph Paglia's blog post Search Advertising Will Never Kill Online Display Advertising - Why?
"I'm reading this article thinking who the heck is writing it. Get to the end and see MSN. Yes the inventory of PPC clicks is limited ON MSN! At their traffic levels this is true. But their PPC traffic levels are about 10% of Google for my big…"
Apr 10, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Search Mojo
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealer Advertising Association - Tier 2, OEM Supplier, Marketing Services Provider, Consultant
REQUIRED: Your Business Phone Number
800-939-5938
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.search-mojo.com
YOUR Email address for business contacts
tmiller@search-mojo.com
What will YOU contribute to the ADM Community?
I manage an Automotive OEM's PPC Accounts.
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/jstatad

Tad Miller's ADM Blog

GM Goes Full-Circle with PPC Strategy

Posted on January 20, 2009 at 5:58pm 0 Comments

In April 2008, I blogged about a pretty dramatic change in strategy for General Motors PPC advertising. They effectively took away all non-branded keywords from all of their automotive brands: Chevy, Pontiac, Cadillac, Buick, etc. Instead, they used GM.com as the URL to own all of these keywords like: small cars, mid size sedans and crossover vehicles.



These… Continue

Google's "Insights" into An Automotive Brand Search Recession

Posted on November 19, 2008 at 6:29am 0 Comments

You can view my original post on Search Marketing Sage.



Automotive OEM manufacturers are some of the biggest spenders in Pay Per Click Advertising. All automotive OEMs advertise on their own brand names – even though they already have number one natural results for their brand names. Some marketers are critical of advertising on brand terms that they already rank… Continue

Search Engine Marketing for Automotive OEMs: Greed, Ignorance & Failure to Adapt

Posted on March 14, 2008 at 9:26pm 1 Comment

In recent days I’ve spent a great deal of time with people who work in and around online marketing for Automotive Original Equipment Manufacturers (OEMs). From executives to one of the largest search engine marketing firms in the world, to representatives of the biggest search engines and web analytics professionals who recently attended Omniture’s last Analytics Summit attended by most of the top Automotive OEMs Web Analytics Managers.



Automotive OEMs are some of the biggest… Continue

Comment Wall (2 comments)

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At 3:37pm on March 15, 2008, Ralph Paglia said…
Tad,

I am at home working on some digital advertising stuff and when I went to see what was happening at our Automotive Digital Marketing community site, I saw you had recently joined.

It is great to see yet another automotive professional and industry colleague like yourself join the ADM community... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now up to 552 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of cross country travel, and a guy sitting next to me for over 4 hours who kept sticking his elbows into my ribs!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
At 9:29pm on March 14, 2008, Tad Miller said…
Original Post @ http://www.search-mojo.com/wordpress/?p=156
 
 
 

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