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Susan Burke Female Burke Marketing + Strategy LLC: Share; Share on Twitter; Share on Facebook

ADM Blog Posts (1)
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Susan Burke's Groups

Social Media Marketing -…

229 members
Wired Magazine Subscribe…

59 members

Twitter Members

93 members
Cash For Clunkers Auto S…

93 members

Dealer Consultants

97 members

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Susan Burke's ADM Discussions

Is The NADA Convention Still Relevant And If You PLan On Attending - Why? If not ... Why Not?

Replied Feb 3

Is The NADA Convention Still Relevant And If You PLan On Attending - Why? If not ... Why Not?

Replied Feb 2

Looking for a Vice President & General Manager

Started Jun. 30, 2009

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Susan Burke's ADM Pofile

I am getting ready to attend NADA in Orlando next week. Setting up potential vendor partner meetings. Feb 2

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Latest ADM Activity

Susan Burke and Mark Boyd are now friends

February 10

Susan Burke replied to Philip Zelinger's discussion 'Is The NADA Convention Still Relevant And If You PLan On Attending - Why? If not ... Why Not?'

Ralph, I miss working with you as well! I miss being with a company with the resources to make a difference. I also envy your meeting at Toyota. Gosh I wish I could have jumped in to help them along with you. I am a tried and true Toyota customer an…

February 3

Susan Burke and Shannon Page are now friends

February 2

I am getting ready to attend NADA in Orlando next week. Setting up potential vendor partner meetings.

February 2

Susan Burke replied to Philip Zelinger's discussion 'Is The NADA Convention Still Relevant And If You PLan On Attending - Why? If not ... Why Not?'

Phil, I whole-heartedly agree with you that the NADA annual convention is still ENTIRELY relevant - maybe even more so - given today's mobile and social media world. While social networks are enormously important today, having greatly reduced advert…

February 2

Conte Veronica left a comment for Susan Burke

January 26

Susan Burke and Brandon are now friends

November 20, 2009

Susan Burke joined Ralph Paglia's group

Social Marketing Reputation Management

This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.

November 1, 2009

Ralph Paglia left a comment for Susan Burke

October 26, 2009

Susan Burke and Denise Cooper are now friends

October 26, 2009

Susan Burke is now friends with Ruben K and Michael Tanna

October 24, 2009

Susan Burke and Nick are now friends

August 17, 2009

Susan Burke joined Ralph Paglia's group

Wired Magazine Subscribers

This group is for fans of, and subscribers to Wired Magazine... See the Wired Cars 2.0 Articles feed which is updated daily! Links and reviews of news and articles that will make you THINK!

August 13, 2009

Susan Burke joined Patrick Workman's group

Twitter Members

This group is for ADM members that are using Twitter to connect and learn from each other. How are you using Twitter to sell more or learn more?

August 13, 2009

Susan Burke and Nathan Calderon are now friends

August 6, 2009

Susan Burke and Blair J. Monroe are now friends

July 17, 2009

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:

Burke Marketing + Strategy LLC

Location

Ada, Michigan

Auto Industry Business Segment or Affiliation (check all that apply):

Dealership Marketing Professional - Tier 3, Marketing Services Provider

REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)

http://www.burkestrategy.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

susan@burkestrategy.com

REQUIRED: Your Business Phone Number for Members:

616-676-9011

OPTIONAL: Your Mobile Phone Number for ADM members:

616-240-9853

If affiliated with a Dealer or OEM, please check franchise you are associated with:

Not Applicable

Describe YOUR Business Value Proposition... Why does anyone do business with you?

I am a 15 year product marketing, and marketing strategy veteran in the automotive dealership market. I have logged over 5 years as an employee of ADP, and held other consulting roles in the industry, including targeting my own business in this space for over 4 years. I have a heavy background in digital, mobile, and tradtitional marketing and strategy , so if you are looking to implement mobile marketing at your dealership, I am your expert to guide you through the tunnel.

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

I have an undergraduate degree from Michigan State University, and an MBA from DePaul University in Chicago. I spent over 5 years with ADP Dealer Services as a product manager for the digital, mobile and CustomerTouch solutions.

Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):

http://www.burkestrategy.com

Enter URL of OEM site you recommend (example; www.FLMDigital.com):

http://www.burkestrategy.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):

http://www.burkestrategy.com

Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):

http://www.burkestrategy.com

Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):

http://www.burkestrategy.com

Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:

Not Applicable

Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:

Not Applicable

Select all Vehicle Inventory Management Solutions You Have Used:

Not Applicable

Susan Burke's ADM Blog

Marketing platforms for driving revenue to your profit centers

I am looking for dealerships who use one of the following products at the store to drive business into your profit centers:

AutoBase, AutoLoop, AutoRevenue, Cobalt, SCI/Torque, Aspen, DME, CustomerTouch. I am doing a broad market analysis on these marketing platforms to determine how they are similar, how they differ, which is best at driving ROI, creating new relationships, maintaining existing relationships, and driving overall revenue to the profit centers at your dealership.

If you are a c… Continue

Posted on June 18, 2009 at 9:06am —

Comment Wall (3 comments)

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At 9:08am on October 26, 2009, Ralph Paglia said…: Susan,

Are you working directly with HomeNet? I was chatting with Andy McBride and he mentioned you...

At 6:31pm on June 10, 2009, Ralph Paglia said…: Nice picture... Your profile photo looks like something you would see in an advertisement for healthy or green products... Now that we don't work for the same company, I can tell you how beautiful you are!

At 9:55pm on June 9, 2009, Ralph Paglia said…: Susan, go into your profile section and upload a photo of yourself so that I can feature your profile on the ADM home page...

Wednesday is gonna be messy around your old team! I am buried, but it would be nice to chat with you on Saturday.

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A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.