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Susan Burke
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This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.
November 1
October 26
Susan Burke and Denise Cooper are now friends
October 26
Susan Burke is now friends with Ruben K and Michael Tanna
October 24
Susan Burke and Nick are now friends
August 17
This group is for fans of, and subscribers to Wired Magazine... See the Wired Cars 2.0 Articles feed which is updated daily! Links and reviews of news and articles that will make you THINK!
August 13
This group is for ADM members that are using Twitter to connect and learn from each other. How are you using Twitter to sell more or learn more?
August 13
Susan Burke and Nathan Calderon are now friends
August 6
July 17
Jim Maxfield and Susan Burke are now friends
July 15
Susan Burke added a discussion
The Opportunity We are seeking a Vice President of Sales & Operations who will have a critical role in the continuing expansion of our company in the automotive industry. This is a unique opportunity to be part of one of the few rapidly growing f...
June 30
June 26
Susan Burke updated their profile
June 19
Susan Burke updated their profile photo
June 18
Susan Burke added a blog post
I am looking for dealerships who use one of the following products at the store to drive business into your profit centers: AutoBase, AutoLoop, AutoRevenue, Cobalt, SCI/Torque, Aspen, DME, CustomerTouch. I am doing a broad market analysis on thes...
June 18
This group is for all things related to the Federal Government's Cash For Clunkers Auto Sales Stimulus legislation which creates a $1,000,000,000 fund to drive increased new car sales.
June 18

Profile Information

Enter the Name of Your Dealership, Business or Employer:
Burke Marketing + Strategy LLC
Enter the City/Town, State/Province of Your Home or Business:
Ada, Michigan
Automotive Industry Business Segment or Affiliation:
Dealership Marketing Professional - Tier 3, Marketing Services Provider
If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
Not Applicable
OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
susan@burkestrategy.com
Your Business Phone Number:
616-676-9011
Your Mobile Phone Number:
616-240-9853
Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
http://www.burkestrategy.com
Use space below for Describing Your Products or Services, and/or use this text box for HTML content, Widgets and Flash content.
I am a 15 year product marketing, and marketing strategy veteran in the automotive dealership market. I have logged over 5 years as an employee of ADP, and held other consulting roles in the industry, including targeting my own business in this space for over 4 years. I have a heavy background in digital, mobile, and tradtitional marketing and strategy , so if you are looking to implement mobile marketing at your dealership, I am your expert to guide you through the tunnel.
Tell the ADM Community about your background, where you are from, or who you are:
I have an undergraduate degree from Michigan State University, and an MBA from DePaul University in Chicago. I spent over 5 years with ADP Dealer Services as a product manager for the digital, mobile and CustomerTouch solutions.
Enter URL of Your #1 Favorite Dealer Website (example = http://www.SandersonFord.com) to display a live link:
http://www.burkestrategy.com
Enter URL of Your Favorite OEM site (example = http://www.FLMDigital.com) to Display a Live Link:
http://www.burkestrategy.com
Enter URL of Your Favorite Classified or Inventory Listing site (example = http://www.Cars.com) to Display a Live Link:
http://www.burkestrategy.com
Enter URL of Your Favorite Automotive Information Website (example = http://www.KBB.com) to display a live link:
http://www.burkestrategy.com
Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
http://www.burkestrategy.com
Select the Dealership Website providers you currently use, or have used in the past:
Not Applicable
Select the Internet Lead Providers You Currently Use, or have Used in the Past:
Not Applicable
Select the Dealer Management System (DMS) You Currently Use:
Not Applicable
Select the Inventory Management or Optimization Solution You Use:
Not Applicable

Susan Burke's ADM Blog

Susan Burke

Marketing platforms for driving revenue to your profit centers

I am looking for dealerships who use one of the following products at the store to drive business into your profit centers:

AutoBase, AutoLoop, AutoRevenue, Cobalt, SCI/Torque, Aspen, DME, CustomerTouch. I am doing a broad market analysis on these marketing platforms to determine how they are similar, how they differ, which is best at driving ROI, creating new relationships, maintaining existing relationships, and driving overall revenue to the profit centers at your dealership.

If you are a c… Continue

Posted on June 18, 2009 at 9:06am —

Comment Wall (3 comments)

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At 9:08am on October 26, 2009, Ralph Paglia said…
Susan,

Are you working directly with HomeNet? I was chatting with Andy McBride and he mentioned you...
At 6:31pm on June 10, 2009, Ralph Paglia said…
Nice picture... Your profile photo looks like something you would see in an advertisement for healthy or green products... Now that we don't work for the same company, I can tell you how beautiful you are!
At 9:55pm on June 9, 2009, Ralph Paglia said…
Susan, go into your profile section and upload a photo of yourself so that I can feature your profile on the ADM home page...

Wednesday is gonna be messy around your old team! I am buried, but it would be nice to chat with you on Saturday.
 
 

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