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Susan Burke
  • Female
  • Burke Marketing + Strategy LLC
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REQUIRED: Name of Your Dealership, Business or Organization:
Burke Marketing + Strategy LLC
Ada, Michigan
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Marketing Services Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a 15 year product marketing, and marketing strategy veteran in the automotive dealership market. I have logged over 5 years as an employee of ADP, and held other consulting roles in the industry, including targeting my own business in this space for over 4 years. I have a heavy background in digital, mobile, and tradtitional marketing and strategy , so if you are looking to implement mobile marketing at your dealership, I am your expert to guide you through the tunnel.
"What will YOU contribute to the ADM Community?"
I have an undergraduate degree from Michigan State University, and an MBA from DePaul University in Chicago. I spent over 5 years with ADP Dealer Services as a product manager for the digital, mobile and CustomerTouch solutions.
CAR DEALER or OEM Website you recommend (ie;
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YOUR Facebook Profile/Page
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Susan Burke's ADM Blog

Marketing platforms for driving revenue to your profit centers

Posted on June 18, 2009 at 9:06am 0 Comments

I am looking for dealerships who use one of the following products at the store to drive business into your profit centers:

AutoBase, AutoLoop, AutoRevenue, Cobalt, SCI/Torque, Aspen, DME, CustomerTouch. I am doing a broad market analysis on these marketing platforms to determine how they are similar, how they differ, which is best at driving ROI, creating new relationships, maintaining existing relationships, and driving overall revenue to the profit centers at your… Continue

Comment Wall (5 comments)

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At 9:13pm on October 2, 2011, Ralph Paglia said…
Susan, things are going great... hectic... busy... big hours... but better than not having enough business! I am building out the Digital Marketing and Advertising solutions and implementation capabilities at Tier10 Marketing and having a blast.
At 6:00am on September 15, 2011, Daymond Decker said…
Enjoyed having the summer off, spent time with family. Hope all is well with you and yours.
At 9:08am on October 26, 2009, Ralph Paglia said…

Are you working directly with HomeNet? I was chatting with Andy McBride and he mentioned you...
At 6:31pm on June 10, 2009, Ralph Paglia said…
Nice picture... Your profile photo looks like something you would see in an advertisement for healthy or green products... Now that we don't work for the same company, I can tell you how beautiful you are!
At 9:55pm on June 9, 2009, Ralph Paglia said…
Susan, go into your profile section and upload a photo of yourself so that I can feature your profile on the ADM home page...

Wednesday is gonna be messy around your old team! I am buried, but it would be nice to chat with you on Saturday.

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