Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Susan Burgess
  • Female
  • Memphis, TN
  • United States
  • Homer Skelton Ford of Millington
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  • ADM Blog Posts
  • ADM Discussions (30)
  • ADM Events
  • Groups (6)
  • Automotive Marketing Community Photos
  • Photo Albums
  • Automotive Digital Marketing Videos

Susan Burgess's ADM Friends

  • Paul Potratz
  • Kelly A. Kennedy
  • Candace Blanchard
  • Scott Tullar
  • Aj Maida
  • JP Buzzworthy
  • Automotive Social Marketing
  • Craig Lockerd
  • Jeremy Bravard
  • Chuck Clymer
  • Silia J. Hatzi
  • jkimes
  • Brian Pasch
  • Bryan Armstrong

ADM Gifts Received (1)


Susan Burgess's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Susan Burgess liked Keith Shetterly's blog post CRM: Why a Good Internet Lead Manager (ILM) is Essential to Making the Most Sales!
Mar 7, 2011
Susan Burgess is attending Larry Bruce's event

Why Pay for Reputation Management when you don't have to at Online

March 17, 2011 from 11am to 12pm
For most dealers and small businesses online reputation management seems hard and confusing. There are many systems popping up that will monitor the web for your reputation and dealers are buying these tools and getting very little value from them. Not because the tools are bad but more because Reputation Management isn’t a platform it’s a way of doing business, the tools can’t and won’t do the work for you and just knowing what people are saying is the smallest part of the battle.Online…See More
Mar 7, 2011
Susan Burgess is attending Paul Potratz's event

Tips For Writing Effective Online Content at Online

March 10, 2011 from 11am to 11:30am
Want to learn to write content that will make your dealership’s website stand out and also drive up your rankings in search? Join Tim in this FREE webinar workshop on March 10 as he gives tips for writing blogs, press releases, and content for websites and landing pages to both call people to action and rank your brand higher in SEO.Sign up now for this FREE online workshop! This takes…See More
Mar 7, 2011
Susan Burgess joined Will Fleiss's group

Search Engine Optimization (SEO) Best Practices

The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
Mar 7, 2011
Susan Burgess joined Ralph Paglia's group

Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Mar 7, 2011
Susan Burgess joined Paul Potratz's group

Think Tank Tuesday by Potratz

Every Tuesday is Think Tank Tuesday in the Automotive Digital Marketing World. Look out for tips, tricks and trends in Automotive Digital Marketing.See More
Mar 7, 2011
Susan Burgess and Paul Potratz are now friends
Jul 27, 2010
Susan Burgess replied to Alex Andreus's discussion Need to Boost my internet and BDC departments
"Great webinar! Got more insight on interviewing professionals in our industry when looking at products for our dealership. Thank you for having this and all those that shared their time and wisdom!"
Mar 25, 2010
Susan Burgess joined Craig Lockerd's group

AutoMax Recruiting & Training

"Committed,Well Trained Salespeople With No Bad Habits" Over 11,000 recruiting campaigns,over 100,000 people trained in 14 years. Come share your experiences with recruiting salespeople,good or not so good. All are welcomeSee More
Mar 25, 2010
Kelly A. Kennedy left a comment for Susan Burgess
"Ha I got you! You should be heading toward us! Call me!"
Feb 11, 2010
Susan Burgess left a comment for Kelly A. Kennedy
"Oh, I'm not going to NADA. I'm following all the tweets from all the business innovators though that are down in Orlando for it. That way I can stay on top of what direction the dealership should be heading."
Feb 11, 2010
Kelly A. Kennedy left a comment for Susan Burgess
"No I won't be there but Phil Sura our VP of Automotive will be there..Please stop by and chat! Our booth #2591. I do agree I love DD too! But NADA has been good to me too! Ha I guess I like the low key and the shine! I'll tell him to look…"
Feb 11, 2010
Susan Burgess updated their profile
Feb 11, 2010
Susan Burgess commented on Keith Shetterly's blog post Social Media Management -- Yeah, it's a CRM Function!
"Just sent this over to the ILM/CRM company we use- love that you addressed getting us to the next step forward..."
Feb 10, 2010
Susan Burgess replied to Joey Abna's discussion Is anyone happy with their Cobalt website?
"@BrianPasch Evidently the SEO guy at that handles the website of my employer was off the day you had your talk with My account advocate and I got our hands slapped and my links for the city halls taken off my site..."
Feb 10, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Homer Skelton Ford of Millington
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Marketing Professional - Tier 3, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Ford..., Chrysler, Dodge, Ford, Hyundai, Jeep, Lotus
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I'm confident that when customers allow me to show them that the easiest part of my job is to help them have an excellent online experience with the dealership, they will let me earn their business!
"What will YOU contribute to the ADM Community?"
12 years in the auto industry and currently the information junkie that learns the way to apply all the information I gather for the dealership I work for to move forward to the car dealer of today that's able to adapt in the tomorrows.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions, The Cobalt Group,, Dealerskins, TK Carsites, JAZEL, Other
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Comment Wall (4 comments)

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At 2:46pm on February 11, 2010, Kelly A. Kennedy said…
Ha I got you! You should be heading toward us! Call me!
At 1:50pm on February 11, 2010, Kelly A. Kennedy said…
No I won't be there but Phil Sura our VP of Automotive will be there..Please stop by and chat! Our booth #2591. I do agree I love DD too! But NADA has been good to me too! Ha I guess I like the low key and the shine! I'll tell him to look out for you! P.S Let him know your part of Homers team!
At 7:34am on November 10, 2009,
JP Buzzworthy
What's a DD7?
At 6:19am on November 06, 2009, JP Buzzworthy gave Susan Burgess a gift
ADM Gift
For all the great info!

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