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Steven Moore
  • Male
  • Marietta, GA
  • United States
  • SMS,Inc.
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Steven Moore's ADM Blog

Social Media ROI and Ralph’s “ Accidental Car Sales” – the story as I see it.

Posted on October 25, 2009 at 4:17pm 3 Comments

For the last few months I have been engaged to fix ,modify ,rebuild a total outsourced solution for Executives and SmallBiz owners which has been meeting with mixed results. This program engages them into X number social outposts and then a team of smart folks dedicate 10-14 hrs of time per month moving their brands forward. While doing this and outlining the business processes and engagement, I am also entrusted to develop the ROI modeling it didn’t exist which causes the inconsistencies among… Continue

2009 Ad-ology Media Influence on Consumer Choice survey- Auto.

Posted on October 23, 2009 at 4:02pm 0 Comments

Had just a quick moment so here is the whole article-

Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective

WESTERVILLE, Ohio--(Business Wire)--

Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour

for their best deal, highlighting the importance of aggressive advertising by

dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also

found online media is now more influential than social or… Continue

How to Claim Your Dealer Website’s Google Sidewiki

Posted on October 7, 2009 at 8:30am 1 Comment

I just have a moment today over lunch. Here is a great post and video on how to claim your sidewiki on your site. Dealers should follow this post and then you have claimed your space and will be able to montior but more importantly you will be able to comment back and engage your customers, or even competitors who may get nasty. Just kidding no one would do that!

Here is the… Continue

Follow up on Fluent Report from Razorfish - Social Infleunce Marketing in the AutoBiz

Posted on August 24, 2009 at 9:24am 1 Comment

Measuring Social Influence Marketing in the automotive industry

By Shiv Singh

Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue

Razorfish new report- Fluent the Social Influence marketing report.

Posted on August 21, 2009 at 4:14pm 3 Comments

Razorfish a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.

Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.

The report is here at… Continue

Comment Wall (6 comments)

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At 10:20am on September 30, 2009, Keith Shetterly said…
Thanks Steven! SM is not just the Next Big Thing. It's ALREADY the Next Big Thing. ;)
At 1:27pm on August 26, 2009, Rob Hagen said…
You look familiar Steve. Thanks for the friend request!
At 7:16am on August 22, 2009,
Megan E. Bucher
Hi new friend! Glad to be connected!
At 11:50am on August 14, 2009,
Just wanted to let you know:
Incentive Research is now offering a FREE TRIAL - We provide real-time manufacturer incentive data to your existing website....saving you time!
Call me 720-308-7210 for details

check it out:
At 1:04pm on August 7, 2009, Ron Morrison said…
Thanks Steven! Glad to have you as a friend - one with LOT's of INDUSTRY EXPERTISE and great input for everyone.
At 12:09pm on August 7, 2009,
Larry Bruce
Thanks Steven, Always good to have fellow Georgian in the friends list. Hope ur a DAWG fan.

I will be in Atlanta next week for the David Kain / NCM event if ur attending look forward to meeting you there.


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