Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Steve White has not received a gift from an ADM Member
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an…Continue
New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey