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Steve White
  • New York, NY
  • United States
  • Clarivoy
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Latest ADM Activity - Click "More" at bottom!

Steve White's 2 blog posts were featured
Aug 4
Steve White posted a blog post

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …See More
Aug 4
Steve White posted a blog post

Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …See More
Aug 2
Steve White's blog post was featured

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure  I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the next level by explaining the infrastructure you’ll need in order to accurately measure and track your customer’s journey towards a purchase so you can identify which of your vendors are performing – or underperforming.  Don’t misunderstand me. This…See More
Aug 1
Steve White posted a blog post

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure  I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the next level by explaining the infrastructure you’ll need in order to accurately measure and track your customer’s journey towards a purchase so you can identify which of your vendors are performing – or underperforming.  Don’t misunderstand me. This…See More
Jul 28
Melvin Mann commented on Steve White's blog post Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet
"Cash for cars Car Crushers junk Cars with or without titles is located in the state of Georgia, and aims to be the “Go to Junk Car buyer company” which pays the most cash for junk cars even when other companies won’t even…"
Jul 18
Steve White's blog post was featured

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Auto dealers using Google Analytics are now able to accurately attribute the value of third-party sites such as Cars.com, according to the initial findings from a trial use of Clarivoy’s Multi-Touch Attribution solution.    In an April trial with Cars.com, more than 100 …See More
Jul 16
Steve White posted a blog post

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Auto dealers using Google Analytics are now able to accurately attribute the value of third-party sites such as Cars.com, according to the initial findings from a trial use of Clarivoy’s Multi-Touch Attribution solution.    In an April trial with Cars.com, more than 100 …See More
Jul 11
Steve White posted a video

Cutting Measurement Clutter: An Interview with Cars.com's Brian Archey

Clarivoy's CEO & Founder Steve White sits down with Brian Archey, Sr. Director of Data Strategy at Cars.com to discuss how dealers can cut through clutter when it comes to making their marketing spend go further.
Jun 13
Steve White's blog post was featured

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 28
Steve White posted a blog post

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 25
Steve White's blog post was featured

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
May 24
Steve White posted a blog post

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
May 23
Steve White posted a blog post

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?” Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source…See More
Apr 28
charles corson commented on Steve White's blog post Dear Paid Search, the Party is Over
"Dealers are using our digital contact card system to avoid having their customers search the web for the dealers' names, hours of operation, etc.  It's a text back system that "infiltrates" the native contact system of…"
Apr 10
Ken Beam commented on Steve White's blog post Dear Paid Search, the Party is Over
"Hey Steve -- good thread. I like it. Hey I`m just trying to make sure I understand this correctly........ basically in a nutshell, you`re saying vendors are overly inflating their PPC numbers with Branded Search because they`re basing their stats on…"
Apr 10

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clarivoy
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
212-203-0798
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarivoy.com/
YOUR Email address for business contacts
katie@clarivoy.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
212-203-0798
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are the leading data and attribution company in the auto industry
"What will YOU contribute to the ADM Community?"
educational content for dealers
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.clarivoy.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clarivoy.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.clarivoy.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/clarivoy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/clarivoy
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Steve White's ADM Blog

Attribution: Do Auto Dealers Really Know What’s Happening?

Posted on August 4, 2017 at 6:48am 0 Comments

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …

Continue

How to Accurately Measure and Track your Customer’s Full Journey

Posted on July 28, 2017 at 6:30am 0 Comments

Creating an Attribution Infrastructure 

 …

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