Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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Steve White
  • New York, NY
  • United States
  • Clarivoy
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Steve White's blog post was featured

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing. Think about it. Those consumers you send…See More
Tuesday
Steve White posted a blog post

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing. Think about it. Those consumers you send…See More
Monday
Steve White's blog post was featured

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet…See More
Apr 14
Steve White posted a blog post

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet…See More
Apr 10
Steve White's blog post was featured

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the…See More
Mar 12
Steve White posted a blog post

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the…See More
Mar 12
Steve White's blog post was featured

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.Commenting on the new hire,…See More
Mar 11
Steve White posted a blog post

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.Commenting on the new hire,…See More
Mar 6
Steve White's blog post was featured

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the online shopper’s computer whenever they visit a website, enabling…See More
Mar 1
Steve White posted a blog post

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the online shopper’s computer whenever they visit a website, enabling…See More
Feb 27
Steve White's blog post was featured

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get…See More
Feb 21
Steve White posted a blog post

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get…See More
Feb 20
Steve White posted a blog post

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along the lines of, the more detailed you are in your targeting, the more likely…See More
Jan 26
Steve White was featured
Jan 8
Steve White posted a blog post

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.Then, as increasing numbers commuted to work, marketers took their messages to the…See More
Jan 4
Steve White's blog post was featured

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White  First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be like using a nail gun to hang a picture. Overkill.  If you think about it on a spectrum,…See More
Nov 28, 2017

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clarivoy
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
212-203-0798
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarivoy.com/
YOUR Email address for business contacts
katie@clarivoy.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
212-203-0798
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are the leading data and attribution company in the auto industry
"What will YOU contribute to the ADM Community?"
educational content for dealers
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.clarivoy.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clarivoy.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.clarivoy.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/clarivoy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/clarivoy
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Steve White's ADM Blog

4 Steps to Advertising that Converts

Posted on April 23, 2018 at 6:55am 0 Comments

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

Continue

Are You Setting Up Your Marketing Team for Failure?

Posted on April 10, 2018 at 6:38am 0 Comments

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an…

Continue

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

Posted on March 12, 2018 at 5:32am 0 Comments

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey

 

Columbus, OH, March 12, 2018--…

Continue

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Posted on March 6, 2018 at 7:06am 0 Comments

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of…

Continue

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