Automotive Digital Marketing

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Steve White
  • New York, NY
  • United States
  • Clarivoy
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Steve White's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Steve White was featured
Jan 8
Steve White posted a blog post

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.Then, as increasing numbers commuted to work, marketers took their messages to the…See More
Jan 4
Steve White's blog post was featured

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White  First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be like using a nail gun to hang a picture. Overkill.  If you think about it on a spectrum,…See More
Nov 28, 2017
Steve White posted a blog post

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White  First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be like using a nail gun to hang a picture. Overkill.  If you think about it on a spectrum,…See More
Nov 27, 2017
Steve White's blog post was featured

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!Written by Steve White and David Metter   Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers along their car buying journey. For eons dealers have been forced to rely on last-click attribution,…See More
Nov 9, 2017
Steve White posted a blog post

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!Written by Steve White and David Metter   Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers along their car buying journey. For eons dealers have been forced to rely on last-click attribution,…See More
Nov 7, 2017
Steve White's blog post was featured

Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

80% of a Dealership’s Sales cannot be linked back to a Lead New Tools for Marketing Vendors Solve this Problem   Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced…See More
Oct 18, 2017
Steve White posted a blog post

Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

80% of a Dealership’s Sales cannot be linked back to a Lead New Tools for Marketing Vendors Solve this Problem   Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced…See More
Oct 17, 2017
Daniel Spivak commented on Steve White's blog post Dear Paid Search, the Party is Over
"I run paid search for 25+ tier 3 dealers and I always recommend some amount of Branded search. Being transparent about the positive and effects of a branded campaign has lead to conversations that brought up some interesting strategies dealers…"
Sep 14, 2017

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clarivoy
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
212-203-0798
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarivoy.com/
YOUR Email address for business contacts
katie@clarivoy.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
212-203-0798
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are the leading data and attribution company in the auto industry
"What will YOU contribute to the ADM Community?"
educational content for dealers
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.clarivoy.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clarivoy.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.clarivoy.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/clarivoy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/clarivoy
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Steve White's ADM Blog

Are Autonomous Vehicles the Future of Automotive Marketing?

Posted on January 4, 2018 at 6:00am 0 Comments

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

Continue

Are Dealers Really Ready for Multi-Touch Attribution?

Posted on November 27, 2017 at 6:30am 0 Comments

By Steve White 

First, let me be…

Continue

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

Posted on November 7, 2017 at 6:30am 0 Comments

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!…

Continue

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