Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Vendor
Steve White
  • New York, NY
  • United States
  • Clarivoy
Share on Facebook
Share

Gifts Received from ADM Members

ADM Gift

Steve White has not received a gift from an ADM Member

Give a Gift

 

Steve White's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Steve White posted a blog post

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?” Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source…See More
Friday
charles corson commented on Steve White's blog post Dear Paid Search, the Party is Over
"Dealers are using our digital contact card system to avoid having their customers search the web for the dealers' names, hours of operation, etc.  It's a text back system that "infiltrates" the native contact system of…"
Apr 10
Ken Beam commented on Steve White's blog post Dear Paid Search, the Party is Over
"Hey Steve -- good thread. I like it. Hey I`m just trying to make sure I understand this correctly........ basically in a nutshell, you`re saying vendors are overly inflating their PPC numbers with Branded Search because they`re basing their stats on…"
Apr 10
Steve White's 2 blog posts were featured
Apr 9
Steve White posted blog posts
Apr 7
Steve White's blog post was featured

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your…See More
Apr 3
Steve White posted a blog post

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your…See More
Mar 29
Steve White's blog post was featured

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Mar 5
Steve White's blog post was featured

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 17, 2016
Steve White posted a blog post

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 16, 2016
Steve White posted a blog post

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away. And, to further complicate matters, consumers increasingly shop and conduct their research using…See More
Dec 9, 2016
Steve White's video was featured

The Most Important Factor to Consider When Choosing a PPC Vendor from Clarivoy on Vimeo.

The Most Important Factor to Consider When Choosing a PPC Vendor

In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask of any PPC vendor that they are considering.
Dec 4, 2016
Steve White posted a video

The Most Important Factor to Consider When Choosing a PPC Vendor from Clarivoy on Vimeo.

The Most Important Factor to Consider When Choosing a PPC Vendor

In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask ask of any PPC vendor that they are considering.
Nov 30, 2016
sara callahan liked Steve White's blog post The True Cost of Google Analytics
Nov 18, 2016
Steve White posted a blog post

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?” Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on…See More
Nov 18, 2016
Steve White's video was featured

Steve White: Attribution in a Nutshell from Clarivoy on Vimeo.

Steve White: Multi-Touch Attribution in a Nutshell

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.
Nov 13, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clarivoy
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
212-203-0798
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarivoy.com/
YOUR Email address for business contacts
katie@clarivoy.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
212-203-0798
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are the leading data and attribution company in the auto industry
"What will YOU contribute to the ADM Community?"
educational content for dealers
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.clarivoy.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clarivoy.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.clarivoy.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/clarivoy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/clarivoy
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Steve White's Videos

  • Add Videos
  • View All

Steve White's ADM Blog

Don’t be so Quick to Judge

Posted on April 28, 2017 at 6:28am 0 Comments

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

Continue

Dear Paid Search, the Party is Over

Posted on April 7, 2017 at 6:30am 2 Comments

Dealers have leveraged paid search for years – and some spend significant budgets on it.

However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few…

Continue

Clarivoy Hires Dealer.com’s Benjamin M. Hadley as Vice President of Strategy

Posted on April 6, 2017 at 7:17am 0 Comments

Columbus, OH (April 5, 2017)Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced it has hired Benjamin M. Hadley, formerly Senior Sales Director at Dealer.com, as Vice President of Strategy. In his new role Hadley will be responsible…

Continue

A Simple Way to Test CRM Sourcing by Your Salespeople

Posted on March 29, 2017 at 7:08am 0 Comments

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting…

Continue

Comment Wall

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

  • No comments yet!
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service