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Steve White
  • New York, NY
  • United States
  • Clarivoy
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Latest ADM Activity - Click "More" at bottom!

Melvin Mann commented on Steve White's blog post Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet
"Cash for cars Car Crushers junk Cars with or without titles is located in the state of Georgia, and aims to be the “Go to Junk Car buyer company” which pays the most cash for junk cars even when other companies won’t even…"
Jul 18
Steve White's blog post was featured

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Auto dealers using Google Analytics are now able to accurately attribute the value of third-party sites such as Cars.com, according to the initial findings from a trial use of Clarivoy’s Multi-Touch Attribution solution.    In an April trial with Cars.com, more than 100 …See More
Jul 16
Steve White posted a blog post

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Auto dealers using Google Analytics are now able to accurately attribute the value of third-party sites such as Cars.com, according to the initial findings from a trial use of Clarivoy’s Multi-Touch Attribution solution.    In an April trial with Cars.com, more than 100 …See More
Jul 11
Steve White posted a video

Cutting Measurement Clutter: An Interview with Cars.com's Brian Archey

Clarivoy's CEO & Founder Steve White sits down with Brian Archey, Sr. Director of Data Strategy at Cars.com to discuss how dealers can cut through clutter when it comes to making their marketing spend go further.
Jun 13
Steve White's blog post was featured

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 28
Steve White posted a blog post

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 25
Steve White's blog post was featured

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
May 24
Steve White posted a blog post

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
May 23
Steve White posted a blog post

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?” Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source…See More
Apr 28
charles corson commented on Steve White's blog post Dear Paid Search, the Party is Over
"Dealers are using our digital contact card system to avoid having their customers search the web for the dealers' names, hours of operation, etc.  It's a text back system that "infiltrates" the native contact system of…"
Apr 10
Ken Beam commented on Steve White's blog post Dear Paid Search, the Party is Over
"Hey Steve -- good thread. I like it. Hey I`m just trying to make sure I understand this correctly........ basically in a nutshell, you`re saying vendors are overly inflating their PPC numbers with Branded Search because they`re basing their stats on…"
Apr 10
Steve White's 2 blog posts were featured
Apr 9
Steve White posted blog posts
Apr 7
Steve White's blog post was featured

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your…See More
Apr 3
Steve White posted a blog post

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your…See More
Mar 29
Steve White's blog post was featured

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Mar 5

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clarivoy
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
212-203-0798
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarivoy.com/
YOUR Email address for business contacts
katie@clarivoy.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
212-203-0798
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are the leading data and attribution company in the auto industry
"What will YOU contribute to the ADM Community?"
educational content for dealers
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.clarivoy.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clarivoy.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.clarivoy.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/clarivoy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/clarivoy
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Steve White's Videos

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Steve White's ADM Blog

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

Posted on May 25, 2017 at 9:49am 1 Comment

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…

Continue

Ad Blockers: If You Can’t Beat Them, Join Them

Posted on May 23, 2017 at 6:43am 0 Comments

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

Continue

Don’t be so Quick to Judge

Posted on April 28, 2017 at 6:28am 0 Comments

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

Continue

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