Automotive Digital Marketing

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Steve White
  • New York, NY
  • United States
  • Clarivoy
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Latest ADM Activity - Click "More" at bottom!

Steve White's blog post was featured

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to consumers. But now…See More
yesterday
Steve White posted a blog post

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to consumers. But now…See More
Thursday
Steve White's blog post was featured

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet happened. The ones and zeros that…See More
Jun 1
Steve White posted a blog post

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet happened. The ones and zeros that…See More
May 31
Steve White's blog post was featured

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer…See More
May 22
Steve White posted a blog post

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer…See More
May 21
Steve White posted a blog post

Resolving Dealer Mysteries Requires a New Standard

Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so many variables along the way that dealers often either get confused or simply give up…See More
May 11
Steve White's blog post was featured

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing. Think about it. Those consumers you send…See More
Apr 23
Steve White posted a blog post

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing. Think about it. Those consumers you send…See More
Apr 23
Steve White's blog post was featured

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet…See More
Apr 14
Steve White posted a blog post

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet…See More
Apr 10
Steve White's blog post was featured

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the…See More
Mar 12
Steve White posted a blog post

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the…See More
Mar 12
Steve White's blog post was featured

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.Commenting on the new hire,…See More
Mar 11
Steve White posted a blog post

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.Commenting on the new hire,…See More
Mar 6
Steve White's blog post was featured

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the online shopper’s computer whenever they visit a website, enabling…See More
Mar 1

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clarivoy
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
212-203-0798
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarivoy.com/
YOUR Email address for business contacts
katie@clarivoy.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
212-203-0798
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are the leading data and attribution company in the auto industry
"What will YOU contribute to the ADM Community?"
educational content for dealers
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.clarivoy.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clarivoy.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.clarivoy.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/clarivoy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/clarivoy
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Steve White's ADM Blog

The Future of Marketing could be Voice

Posted on June 21, 2018 at 7:00am 0 Comments

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…

Continue

In Marketing, Make Sure You Partner with the Best

Posted on May 31, 2018 at 6:30am 0 Comments

For decades, advertising enjoyed a fairly predictable business.

Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…

Continue

Facebook Journeys: What Makes Customer Journey Data Valuable?

Posted on May 21, 2018 at 6:30am 0 Comments

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…

Continue

Resolving Dealer Mysteries Requires a New Standard

Posted on May 11, 2018 at 6:48am 0 Comments

Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.

 

However, there are so many variables along the way that dealers often either…

Continue

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