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Steve White
  • New York, NY
  • United States
  • Clarivoy
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Steve White's blog post was featured

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Mar 5
Steve White's blog post was featured

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 17, 2016
Steve White posted a blog post

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 16, 2016
Steve White posted a blog post

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away. And, to further complicate matters, consumers increasingly shop and conduct their research using…See More
Dec 9, 2016
Steve White's video was featured

The Most Important Factor to Consider When Choosing a PPC Vendor from Clarivoy on Vimeo.

The Most Important Factor to Consider When Choosing a PPC Vendor

In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask of any PPC vendor that they are considering.
Dec 4, 2016
Steve White posted a video

The Most Important Factor to Consider When Choosing a PPC Vendor from Clarivoy on Vimeo.

The Most Important Factor to Consider When Choosing a PPC Vendor

In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask ask of any PPC vendor that they are considering.
Nov 30, 2016
sara callahan liked Steve White's blog post The True Cost of Google Analytics
Nov 18, 2016
Steve White posted a blog post

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?” Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on…See More
Nov 18, 2016
Steve White's video was featured

Steve White: Attribution in a Nutshell from Clarivoy on Vimeo.

Steve White: Multi-Touch Attribution in a Nutshell

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.
Nov 13, 2016
Steve White's blog post was featured

Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords

For the first time auto dealers can have total certainty how many vehicles AdWords sells Columbus, OH (November 9, 2016) – Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution into Google AdWords. The integration includes its proprietary…See More
Nov 13, 2016
sara callahan liked Steve White's video
Nov 11, 2016
Steve White posted a video

Steve White: Attribution in a Nutshell from Clarivoy on Vimeo.

Steve White: Attribution in a Nutshell

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.
Nov 11, 2016
Steve White posted a blog post

Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords

For the first time auto dealers can have total certainty how many vehicles AdWords sells Columbus, OH (November 9, 2016) – Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution into Google AdWords. The integration includes its proprietary…See More
Nov 9, 2016
Steve White's blog post was featured

How Will You Stay Competitive in a Down Market?

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond. Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for…See More
Nov 7, 2016
Steve White posted a blog post

How Will You Stay Competitive in a Down Market?

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond. Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for…See More
Nov 3, 2016
sara callahan liked Steve White's blog post Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup
Oct 27, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clarivoy
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
212-203-0798
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarivoy.com/
YOUR Email address for business contacts
katie@clarivoy.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
212-203-0798
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are the leading data and attribution company in the auto industry
"What will YOU contribute to the ADM Community?"
educational content for dealers
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.clarivoy.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clarivoy.com/
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.clarivoy.com/
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/clarivoy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/clarivoy
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Steve White's Videos

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Steve White's ADM Blog

The Black Hole that is your Marketing Data

Posted on March 7, 2017 at 6:00am 0 Comments

Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the…

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Is Google Analytics Your #1 Competitor?

Posted on February 28, 2017 at 6:02am 0 Comments

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…

Continue

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

Posted on February 23, 2017 at 5:21am 0 Comments

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

Continue

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

Posted on February 23, 2017 at 5:18am 0 Comments

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

Continue

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