Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Steve Southin has not received a gift from an ADM Member
I vividly remember having an in-depth conversation back in October of 1995 with a fellow car salesperson in the showroom at Brockville Honda in Ontario, Canada. It was one of those conversations that never went away and one that I’ve always tried to answer and couldn’t until recently. Rick and I were discussing the Internet and we were fearful about the unknown way it was going to affect the way we sold cars. I think it was triggered by a lead we had just received from AutobyTel .com…Continue
How many more cars can a dealership sell because of social media?
Any social media expert would hate to hear this question, the pro would respond with “you are not on these networks to close sales, you are here to build relationships”. They are very right in saying this, yet lets just say we give this question a bit of thought. The dealership that asks the question isn't wrong in asking either. Really it's why they are coming into work every day isn't it?