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Steven Shaw
  • Male
  • Manhattan Beach, CA
  • United States
  • M5 Managment Services
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
M5 Managment Services
Pelham, Alabama
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Supplier, Marketing Services Provider, Consultant, Media or Journalist, Fixed Operations Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
Acura, Aston Martin, Audi, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Fisker, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Isuzu, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lincoln, Lotus, Maserati, Maybach, Mazda, Mercedes-Benz, Mercury, MINI, Mitsubishi, Nissan, Pontiac, Porsche, Rolls-Royce, Saab, Saturn, Smart, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo, Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We are a Fixed Operations Performance Enhancement Firm.
"What will YOU contribute to the ADM Community?"
Mr. Steven Shaw…
Has lead the Fixed Operations of many dealerships over his 20 year career. He has taken store after store to unsurpassed sales, gross profit and net profit.
With an emphasis on parts, service and body shop operations management Steven attended the University of Phoenix and received his Masters of Business Administration in 1999. In addition, Steven has been credited with authoring a book about new car dealership fixed operations called “Where Theory Meets Reality in the New Car Dealership Service Department”. He was the first person to incorporate “Culture” in the innovative dealership business model. His business-planning model and business plan was highly circulated by Ford Motor Company in early 2000 for its creativity and recognition that we must plan in order to succeed.
His new book is turning heads on Amazon right now. He called it “Cheating the Dealer”. It is his way of getting customers to return to the dealership for service. Steve Shaw is single handedly changing the perception of customers and driving them back to the new car dealership. Steve has a clear vision of how a new car dealership should be operated and lays out the standards of performance for all to follow. Look and listen for Steve Shaw’s appearance on local and national radio and television.
Steven speaks to colleges and universities on a variety of topics. He also teaches and mentors young graduates on ways to improve their image and personnel growth in the automotive industry.
Having consulted with and managed hundreds of dealerships across the globe and working with nearly every product including the prestigious Ferrari, Maserati and Porsche lines, Mr. Shaw is hands down an expert in the industry. Mr. Shaw specializes in marketing and technology. He has taught many the importance of social networking to the dealership service department. Mr. Shaw would be an asset to your dealership in any capacity, as a service director on demand, marketing consultant, technology expert or simple guidance to an unbelievable net profit.

Currently Mr. Shaw is proud to have become a partner with M5TM Management Services. He knows how to drive traffic and increase NET PROFIT.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Automark, Reynolds Web Solutions, AutoOne Media
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel
Used Car Inventory Management Solutions You Have Used

Steven Shaw's Videos

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Steven Shaw's ADM Blog

The Dealer Principle - Part 2

Posted on September 14, 2009 at 7:00am 0 Comments

The trust we build or loose in the sales transaction is then transferred to the service process. Dealerships should begin to build the service department into their sales process. Customer should be offered an opportunity to talk with the service manager and ask questions about service. The service manager should be the individual that explains the new car warranty to the customer. This will eliminate the chance of confusion and misleading statements by the sales department. If we are truly… Continue

The Dealer Principle! Part 1

Posted on August 30, 2009 at 7:00pm 0 Comments

The problem with Dealerships is Trust. Customers have a sense of wonder and excitement in thier hearts most of the time they come to purchase an automobile from the new car dealership. Many customers dream of that new Mustang on the showroom floor. They fantasize about the roar of the engine starting and revving up by pressing the accelerator. Our customers begin to lose trust in us about the time they enter our establishments. They want to… Continue

Lee Harkins is training Service Advisors to Stop Selling the Business

Posted on August 18, 2009 at 7:30pm 0 Comments

Pssst, I want to tell you a Secret. But you cannot tell anyone. Please keep this under wraps. M5 Management Services™ President and CEO Lee Harkins has gone slightly crazy. He is advising clients to stop selling the business. If the word gets out M5™ will be out of business in its first year of performance coaching and training. I am asking you not to tell other managers or dealers of this secret going on in our organization.

Lee Harkins whose client list reads like a who’s who of… Continue

We should be OUTRAGED about customer defection1

Posted on July 19, 2009 at 5:00pm 0 Comments

As an industry, as a collective group of car dealers, we all should be outraged to see our customers fleeing to the independent shops. Let’s face it; the new car customer is our customer to keep. Each and every day we send another customer, two, three or three thousand fleeing from our dealerships to the independent shop. Why is it that our customers a running in droves from our dealerships?

I will tell you the answer!

It is simply trust!

Our customers do… Continue

When Doors Close, New Ones Certainly Open

Posted on June 1, 2009 at 12:11pm 1 Comment

View from the 101

To My Staff at the LA Auto Gallery


As I leave the dealership to pursue new challenges and opportunities in my life, I wanted to take a moment and say thank you to everyone for allowing me to practice my trade in your dealership. It is important for us to recognize that we… Continue

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At 2:04pm on February 1, 2009, Ralph Paglia said…

It is great to see you have joined ADM... I am in my home office in Gilbert, AZ getting ready for my trip to Detroit tomorrow and wanted to check in on the happenings at ADM. This is a great distraction from the writer's block that just hit me while working on a car company proposal... And, I already checked in online for my SWA boarding pass (A16 Yes!)...

On behalf of both myself, and the rest of the 1,900+ (soon to be over 2,000) member ADM family, welcome to our online community, best practices exchange, car guy (unisex) debate club and file sharing repository... We are very happy to see you have joined our community of automotive Internet sales and marketing professionals.

Please take a moment to share some more information about yourself and your professional role. More information website links, some photos, videos and maybe a few blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. We are paying extra hosting fees for additional server storage capacity and any valuable content you upload to make use of it is appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled if you upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your member profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of 2008, I can promise that you'll get more out of ADM when members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,945 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

We get an amazing amount of grass roots support from all levels within the auto industry... Makes the aggravation of flying around the country with a guy sitting next to me sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. You can also upload your Outlook Contacts list or import your web based email lists to invite new members who will be connected to your profile. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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