Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers and their Managers

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Steve Richards
  • Male
  • Marietta, GA
  • United States
  • RedZone Sales Improvement Solutions
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Steve Richards's ADM Friends

  • Jimmy Summers
  • Pete Richards
  • Danielle Davis
  • Rodney O'Rourke
  • Dan Weik (pronounced wick)
  • Bob Dziewulski
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Steve Richards's ADM Discussions

How would YOU answer this Chat inquiry?

Started this ADM discussion. Last reply by Manny Luna Nov 11, 2013. 14 Replies

This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best…Continue

Tags: to, a, responding, inquiry, chat

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
RedZone Sales Improvement Solutions
Atlanta, GA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Consultant
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
Honda, Infiniti, Mazda, Subaru
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Sales strategies and tactics that make sense in 2009.
"What will YOU contribute to the ADM Community?"
Automotive sales since 1978.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
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Used Car Inventory Management Solutions You Use
Not Applicable

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Steve Richards's ADM Blog

The Internet Customer and F&I

Posted on February 4, 2013 at 7:28am 2 Comments

I work in a store where there is no trust between the internet sales team and the finance department. There is no teamwork and when a customer is turned to F&I there is nothing "quality" about the introduction. As a result, our internet sales F&I income is negligible. Does anyone have any suggestions as to how a successful internet sales/F&I sales process might work? Thanks in advance for any ideas.

Does the Traditional Automotive Sales Process Inhibit the Trust Building Process?

Posted on December 8, 2009 at 6:43am 0 Comments

I just finished reading an article in Automotive News by Daniel Gorrell on how important it was for the US auto companies to earn the consumers trust back. Interesting article and hard to argue with, but I’ll take it a step further down the distribution chain. I work with retail sales teams and service teams. They don’t need any help understanding the importance of trust; I show them how to build it more effectively with a very distrusting public. The reason trust is important is both simple… Continue

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At 8:28am on February 18, 2010,
Jeremy Bravard
Not a problem, it is nice to meet you.

ADMPC is an Automotive Marketing Network for Car Dealers, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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