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Steve Richards
  • Male
  • Marietta, GA
  • United States
  • RedZone Sales Improvement Solutions
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Steve Richards's ADM Friends

  • Jimmy Summers
  • Pete Richards
  • Danielle Davis
  • Rodney O'Rourke
  • Dan Weik (pronounced wick)
  • Bob Dziewulski
  • Bill Goodfriend
  • Stan Sher
  • SUSAN HAIR
  • Fred G. Slabine
  • Christy Chew
  • Scott Colley
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  • Rebecca Chernek
  • John Fuhrman

Steve Richards's ADM Discussions

How would YOU answer this Chat inquiry?

Started this ADM discussion. Last reply by Manny Luna Nov 11, 2013. 14 Replies

This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best…Continue

Tags: to, a, responding, inquiry, chat

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Steve Richards's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Steve Richards commented on Tom Vann's blog post "This is a Dictatorship, not a Democracy".. Ugh!
"Great stuff, thank you. This type of attitude/behavior is more the rule than the exception. It makes hiring and retaining good sales people very difficult. It isn't that managers (General or otherwise) are bad people. Rather it's the…"
Feb 3
Steve Richards commented on Al Mosher's blog post Your Sales Process is Wrong.......Dead Wrong
"In my world, retail automotive, the sales process employed by most dealers has its roots in the '50's, ignores the fact there is an internet, mobile phones, or jet airplanes. The process  is ludicrous, offensive, ineffective, and…"
Nov 8, 2013
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Tom, I am a trainer/coach/consultant. I believe strongly in chat, in fact I developed a training program for it about 5 year ago. However, it's been off my radar screen for years. I just happened to be coaching a sales person when the chat…"
Nov 8, 2013
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Manny, your response was FAR BETTER than mine! Thank you."
Nov 8, 2013
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Agreed."
Nov 8, 2013
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Yep, $587, about market here in Atlanta. The dude was not giving up his phone, email, or anything else. Thank you for your comments."
Nov 8, 2013
David Sharp replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Manny, that would make me come in and I'm in the automotive industry! Great response!"
Nov 7, 2013
holly Abb replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Hi Steve, I didn't notice this was a live chat customer when I answered. I would have asked for their name and a phone number or email address in order to "check availability and get back" to them with the information.  Is your…"
Nov 6, 2013
Big Tom LaPointe replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"you demonstrate extensive wisdom actually using live chat, which is still a bit of an intangible benefit for some dealers. this experience aside, have you had success with it?"
Oct 30, 2013
Big Tom LaPointe replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"steve, I think you and I discussed this in another forum, but I didn't get to see your answer to the buyer - I think this is the ego / demand buyer with nothing but time. I have lost some and sold some through the years...and often regretted…"
Oct 30, 2013
Cherie Price replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"DOC FEE is every buyer's most HATED 2 words.  When the industry can put a new name on this, they will go far.........."
Oct 29, 2013
Steve Richards commented on Rebecca Kon's blog post 15 Insights from Automotive Conferences I Learned by Lurking on Twitter
"Rebecca, that's the best post I've ever read on this site. Thank you. In an otherwise "sea of egotistical rant or raves' your post was refreshing. It was well put together, composed of great research, and nicely formatted. You…"
Oct 23, 2013
Steve Richards commented on Timothy Martell's blog post Comments on Your Blog?
"Comments are healthy, the negative ones I receive make me think. The keep me humble and I respond respectfully to every one of them. Part of my maturation is realizing that I'm not always right."
Oct 23, 2013
Steve Richards commented on Joshua Pullan's blog post Evolving the Dealership: How to get a step ahead.
"Great title to you blog. I love video. But getting it through the spam filters is problematic. Plus there is plenty of video the prospect can opt to watch, rather than mine. I want to "get a step ahead" but I'm having a tough time…"
Oct 23, 2013
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Holly, thank you for your input. Below is my response which did NOT work! [9:43:08 AM]Tom, thank you for your interest. Your USAA price is well below what we pay for the Pilot, but we'll match it. Our doc fee is $587, everyone pays it (by law…"
Oct 19, 2013
holly Abb replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Easy enough. Hi Customer, Thank you for your inquiry and the opportunity. I am happy to answer your questions and assist you with your new car purchase. 1. We will match the USAA price on the same MSRP vehicle. Please provide the MSRP and I can see…"
Oct 18, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
RedZone Sales Improvement Solutions
Location
Atlanta, GA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Consultant
REQUIRED: Your Business Phone Number
404-456-7219
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://theredzoneway.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
404-456-7219
Select All franchises/brands you are associated with
Honda, Infiniti, Mazda, Subaru
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Sales strategies and tactics that make sense in 2009.
What will YOU contribute to the ADM Community?
Automotive sales since 1978.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.infinitiofgwinnett.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.brannonhonda.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.auto-rich.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.theredzoneway.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Steve Richards's ADM Blog

The Internet Customer and F&I

Posted on February 4, 2013 at 7:28am 2 Comments

I work in a store where there is no trust between the internet sales team and the finance department. There is no teamwork and when a customer is turned to F&I there is nothing "quality" about the introduction. As a result, our internet sales F&I income is negligible. Does anyone have any suggestions as to how a successful internet sales/F&I sales process might work? Thanks in advance for any ideas.

Does the Traditional Automotive Sales Process Inhibit the Trust Building Process?

Posted on December 8, 2009 at 6:43am 0 Comments

I just finished reading an article in Automotive News by Daniel Gorrell on how important it was for the US auto companies to earn the consumers trust back. Interesting article and hard to argue with, but I’ll take it a step further down the distribution chain. I work with retail sales teams and service teams. They don’t need any help understanding the importance of trust; I show them how to build it more effectively with a very distrusting public. The reason trust is important is both simple… Continue

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At 8:28am on February 18, 2010, Jeremy Bravard said…
Not a problem, it is nice to meet you.
 
 
 

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