"Thank you! David Sharp , You can never win the fight if your opponent is not in the ring~ Jackie Copper
"
Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Loading... Be Patient!
-
Steve Richards
- Male
- Marietta, GA
- United States
- RedZone Sales Improvement Solutions
- ADM Blog Posts (2)
- ADM Discussions (7)
- ADM Events
- Groups (13)
- Automotive Marketing Community Photos
- Photo Albums
- Automotive Digital Marketing Videos
Steve Richards's Groups
Steve Richards's ADM Discussions
How would YOU answer this Chat inquiry?
Started this ADM discussion. Last reply by Manny Luna Nov 11. 14 Replies 2 Likes
This request came in today from a prospective customer."I am currently in the process of pricing a honda pilot 2wd EX-L w/RES. I have been to a couple of dealers already and whoever gives me the best…Continue
Tags: to, a, responding, inquiry, chat
Gifts Received from ADM Members
Steve Richards has not received a gift from an ADM Member
Steve Richards's ADM Profile page
Latest ADM Activity - Click "More" at bottom!
Steve Richards commented on Al Mosher's blog post Your Sales Process is Wrong.......Dead Wrong"In my world, retail automotive, the sales process employed by most dealers has its roots in the '50's, ignores the fact there is an internet, mobile phones, or jet airplanes. The process is ludicrous, offensive, ineffective, and…"
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"Tom, I am a trainer/coach/consultant. I believe strongly in chat, in fact I developed a training program for it about 5 year ago. However, it's been off my radar screen for years. I just happened to be coaching a sales person when the chat…"
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"Manny, your response was FAR BETTER than mine! Thank you."
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"Agreed."
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"Yep, $587, about market here in Atlanta. The dude was not giving up his phone, email, or anything else. Thank you for your comments."
David Sharp replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"Manny, that would make me come in and I'm in the automotive industry! Great response!"
Manny Luna replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"I would have to Google the clients name first (Female or Male), and do some fact finding to see what we have in common.
The $31,406 seems a little HIGH, is there anyway the you can pop in for 10 min for us to look at your 2012 Kia Optima…"
holly Abb replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"Hi Steve, I didn't notice this was a live chat customer when I answered. I would have asked for their name and a phone number or email address in order to "check availability and get back" to them with the information.
Is your…"
Tom LaPointe / CarChat24 replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"you demonstrate extensive wisdom actually using live chat, which is still a bit of an intangible benefit for some dealers. this experience aside, have you had success with it?"
Tom LaPointe / CarChat24 replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"steve, I think you and I discussed this in another forum, but I didn't get to see your answer to the buyer - I think this is the ego / demand buyer with nothing but time. I have lost some and sold some through the years...and often regretted…"
Cherie Price replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"DOC FEE is every buyer's most HATED 2 words. When the industry can put a new name on this, they will go far.........."
Steve Richards commented on Rebecca Kon's blog post 15 Insights from Automotive Conferences I Learned by Lurking on Twitter"Rebecca, that's the best post I've ever read on this site. Thank you. In an otherwise "sea of egotistical rant or raves' your post was refreshing. It was well put together, composed of great research, and nicely formatted. You…"
Steve Richards commented on Timothy Martell's blog post Comments on Your Blog?"Comments are healthy, the negative ones I receive make me think. The keep me humble and I respond respectfully to every one of them. Part of my maturation is realizing that I'm not always right."
Steve Richards commented on Joshua Pullan's blog post Evolving the Dealership: How to get a step ahead."Great title to you blog. I love video. But getting it through the spam filters is problematic. Plus there is plenty of video the prospect can opt to watch, rather than mine. I want to "get a step ahead" but I'm having a tough time…"
Steve Richards replied to Steve Richards's discussion How would YOU answer this Chat inquiry?"Holly, thank you for your input. Below is my response which did NOT work!
[9:43:08 AM]Tom, thank you for your interest. Your USAA price is well below what we pay for the Pilot, but we'll match it. Our doc fee is $587, everyone pays it (by law…"
ADM Profile Information
- REQUIRED: Enter Name of Your Dealership, Business or Employer:
- RedZone Sales Improvement Solutions
- REQUIRED: Enter Your Location
- Atlanta, GA
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Sales Professional, Consultant
- Primary URL for YOUR Business Website (ie; www.CourtesyChev.com)
- http://theredzoneway.com
- REQUIRED: Your Business Phone Number
- 404-456-7219
- Your Mobile Phone Number
- 404-456-7219
- OEM franchises/brands you are associated with
- Honda, Infiniti, Mazda, Subaru
- ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
- Sales strategies and tactics that make sense in 2009.
- What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
- Automotive sales since 1978.
- URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.infinitiofgwinnett.com
- URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.mazdausa.com
- URL of a Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://www.brannonhonda.com
- URL of a Dealer INVENTORY DISPLAY site you recommend (ie; www.Cars.com)
- http://www.auto-rich.com
- URL of Your Facebook Profile/Page, or you recommend (ie; facebook.com/ADMcommunity)
- http://www.theredzoneway.com
- URL of Your YouTube Channel, or recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com
- Check WEBSITE PROVIDERS you use
- Not Applicable
- INTERNET LEAD PROVIDERS You use
- Not Applicable
- DEALER MANAGEMENT SYSTEM (DMS) You use
- Not Applicable
- Vehicle Inventory Management Solutions You Use
- Not Applicable
Steve Richards's Videos
Steve Richards's ADM Blog
The Internet Customer and F&I
Posted on February 4, 2013 at 8:28am 2 Comments 1 Like
I work in a store where there is no trust between the internet sales team and the finance department. There is no teamwork and when a customer is turned to F&I there is nothing "quality" about the introduction. As a result, our internet sales F&I income is negligible. Does anyone have any suggestions as to how a successful internet sales/F&I sales process might work? Thanks in advance for any ideas.
Does the Traditional Automotive Sales Process Inhibit the Trust Building Process?
Posted on December 8, 2009 at 7:43am 0 Comments 0 Likes
I just finished reading an article in Automotive News by Daniel Gorrell on how important it was for the US auto companies to earn the consumers trust back. Interesting article and hard to argue with, but I’ll take it a step further down the distribution chain. I work with retail sales teams and service teams. They don’t need any help understanding the importance of trust; I show them how to build it more effectively with a very distrusting public. The reason trust is important is both simple… Continue
Comment Wall (1 comment)
- At 9:28am on February 18, 2010,
Jeremy Bravard said… - Not a problem, it is nice to meet you.
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
ADM Community is Proud of our Sponsors
Automotive Marketing Tools
ADM Events
-
Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
0 Comments 0 Likes -
FREE WEBINAR: How to Become a ROCKSTAR Salesperson
December 12, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
0 Comments 1 Like -
Free Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste
December 12, 2013 from 1pm to 2:30pm – https://www4.gotomeeting.com/register/8769
0 Comments 0 Likes -
FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
0 Comments 1 Like -
FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
0 Comments 1 Like
Your Support for ADM Sponsors helps Fund Scholarships and Events
Getting too many emails from ADM? Click mailbox below to control what you are sent...
Top Contributing ADM Professional Community Members of Past 30 Days
Internet Sales Manager Resources and Blogroll
ADM Professional Community Blogroll:
1. Social Media Optimization
3. Persuasive Concepts Social Marketing
11. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.
© 2013 Created by Ralph Paglia.
