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Steve Farr
  • Ann Arbor, MI
  • United States
  • Outsell, LLC
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Steve Farr's ADM Friends

  • Jennifer Schrader
  • Todd W. Rankin
  • mike lesinski
  • VJ
  • Jeff Kershner
  • Doug Mitchell
  • Ralph Paglia

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Steve Farr's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Steve Farr was featured
Oct 11, 2009
Steve Farr is now friends with Jennifer Schrader, mike lesinski and VJ
Feb 22, 2009

Comment Wall (2 comments)

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At 7:46pm on October 8, 2008, Todd W. Rankin said…
Thanks Steve. All is good in the world of digital OOH TV. No complaints. We all can wish that the economy could improve however. Steve Kuehn is doing well. We closed the office tonight at 7:30pm. He is a great guy. Stay in touch!
At 2:10pm on October 7, 2008, VJ said…
Hello Steve:
Just wanted to say hello to a person in Michigan. I lived myself in East Lansing and worked for Williams Auto World (Porsche/Mercedes Benz/BMW). I hope we are not rivals in regards to "Go Blue" and "Go Green". I love what you guys are doing with Outsell and I hired them for my BMW and MINI franchise. We are since 5-6 weeks online and sold already something through the gathered information you are providing. I hope to get back one time to Michigan and work there as well, the only problem right now us the economy in your state.
Hope to talk to you again.
Volker Jaeckel (aka VJ)

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Outsell, LLC
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, OEM Supplier, Consultant
REQUIRED: Your Business Phone Number
734-418-0043
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.outsell.com
YOUR Email address for business contacts
steve.farr@outsell.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
313-999-1020
What will YOU contribute to the ADM Community?
Steve is leading the development of Outsell's Business Intelligence platform; which provides Outsell with a powerful differentiator to its competition by allowing the company to deliver the best consumer shopping experience in the marketplace, driving even better results for Outsell's client base.

Prior to joining Outsell, Steve was responsible for leading the Analytics and Optimization practice for Wunderman in Detroit. In this role, Steve led a team of over one hundred marketing professionals to develop and optimize direct & digital customer strategies that drive superior marketing results for Ford, Lincoln and Mercury.

Previously, Steve was an Analytic Consultant for R.L Polk, where he developed data driven strategies for a number of automotive clients. He has also served as Manager of Customer Strategy for Renaissance Credit Services, where his group developed information-based targeting strategies.

Over the years, Steve has worked on brands including Ford, Chevrolet, Pontiac, GMC, Saturn, Buick, Volkswagen, Audi, Lincoln and Mercury.

Steve holds a B.A. in economics from the University of Michigan and an M.S. in economics from Oregon State University, where he was a recipient of the D. Barton DeLoach Distinguished Fellowship in Business & Economics.

Specialties:
Business Intelligence, Data Driven Marketing, Optimization, Marketing Analytics, Customer Segmentation, Targeting, Decision Support, Predictive Modeling, Web Analytics, Email Marketing, Online Advertising, Direct Mail, Database Marketing, Customer Experience Management, CRM
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