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Steve Duff
  • Male
  • Panama City, FL
  • United States
  • John Lee Nissan Mazda
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Steve Duff's ADM Discussions

GM dumps Facebook

Started this ADM discussion. Last reply by Tom Gorham May 19, 2012. 2 Replies

GM unfriends Facebook, pulls $10M in ads…Continue

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
John Lee Nissan Mazda
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
850-624-2779
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.stevenvduff.com
YOUR Email address for business contacts
svanceduff@yahoo.com
Select All franchises/brands you are associated with
29-Mazda, 33-Nissan
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Over the past several years in my current position I have effected a decrease in customer acquisition cost by over 35% thereby increasing ROI of all advertising initiatives and have contributed to the increase of customer satisfaction on many levels, including increased response rates, reduction of "on hold" time and by the department's handling of several hundred prospect and customer needs each month via phone and internet. Website traffic to all company websites has increased by over 55% and the close monitoring of third party eleads quality has resulted in a higher conversion rate of internet leads. Continuous training and motivation of staff has also worked to increase the conversion percentage of internet leads and phone inquiries to shown appointments and sales. The BDC appointments account for an average of 40% of all dealership sales, up from 20% from when I joined the team. I know, understand and execute automotive e-commerce and business development.
What will YOU contribute to the ADM Community?
Anything regarding business development (true BD), digital and traditional marketing, and direction or management of an automotive E-commerce department.
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.linkedin.com/in/stevenvduff
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/johnleenissan
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/johnleecommunity
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/johnleevids
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, DealerFire, Wordpress
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Cars.com NewLeadsPlus, CarsDirect.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
vAuto

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Comment Wall (2 comments)

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At 12:50pm on May 13, 2013, Mathew Koenig said…

Awesome! Glad you did. You can submit your info at http://j.mp/autooptionsetup so that we can get started on your listing info for the June 1 launch. I'll be emailing everyone soon but I figure I'll shoot that to you now :)

At 12:44pm on May 13, 2013, Mathew Koenig said…

Thanks, I too feel sorry for the Cars.com reps, just like I felt bad for the AutoTrader reps when they were told to go bump rates or find new jobs a few years back. 

It's not the reps fault but if the rep isn't honest with the dealer, they are just as liable for suffering the consequence.

We are rolling out AutoOption on June 1st to offer dealers a simple, no BS place to advertise vehicles, plus we will be the first one to incorporate digital incentives connecting with SMS (something my company has been doing with AutoCapture for 7 months now and working well).

You can find out more at http://konig.co/autooption

It's just time to get back to common sense and the vendors have gotten to a place where they believe they are a 'necessary evil' that Dealers 'can't live without' but they are dead wrong.

 
 
 

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