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Steve Camp
  • Lisle, IL
  • United States
  • Infiniti of Lisle
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Infiniti of Lisle
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Dealership Manager
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(630) 241-3000
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Can't stop, never stop, always move the ball forward. If I'm not creating or re-creating a product, process , or service I feel the day has been wasted. I wish I could stop the madness.
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Steve Camp's ADM Blog

QR Codes in Automotive Print Advertising - 8 Week Real World Results

Posted on May 14, 2011 at 4:53pm 8 Comments

A full eight (8) week review  with data to support a continuation of our QR code(s) in print advertising.

After three weeks of what I considered to be decent results from my previous post, I decided to change things up. First, we built a mobile phone landing page for various…


QR Code advertising in print media - Real World Results

Posted on April 4, 2011 at 7:01pm 2 Comments

I am half way through my six week QR code print advertising experiment. I wanted to post my results to date and make adjustments based on forum input. So please let me know your thoughts.

61% - Unique QR Searches

30% - Unique Telephone Calls

9% - Unique URL Referrals

Here’s the scenario; I placed a QR code in my local newspaper (Chicago Tribune) advertising. The Chicago market is still very strong for print media and it makes up about 33% of my advertising…


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