Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I have a that I use to promote my personal brand. I have been using more and more video every month. I have…Continue
Mazon made headlines last year with the launch of Amazon Vehicles, its new research site for auto buyers. Consumers can explore and compare makes, models, features, and even MSRP data. Franchise…Continue
We know that the record sales we’ve enjoyed in recent years cannot—and will not—continue much longer. Soon, dealerships may have to look elsewhere for ways to maintain their revenue and…Continue
Steve Buckly has not received a gift from an ADM Member
Several posts on automotive digital marketing forums have asked the question, "Pandora, Yes or No?" At String we analyze millions of traffic combinations through the power of our predictive analytics platform. Based on the conversions that we see inside the String Dealer Positioning System, our answer is, not surprisingly, "It depends."
As this post will focus on evaluating the decision of the dealership to add or expand their budget with Pandora, based on the "opportunity" in their…Continue
Social media is interwoven into our everyday lives and the opportunities for the automotive industry are bigger than ever. In 2015, many in the automotive industry viewed social marketing with mixed reviews. It was something you had to do but the question was always there: “Does this bring any real value?” With the advancement of faster and better technologies, new ways to mine for social purchase intent, and more options for personalization that can lead to conversion, now is the time for…Continue
Whether you’ve been publishing your law firm’s blog for several years or for just a few months, it can be a challenge to come up with relevant legal topics that will engage loyal readers and attract new followers.
One effective way to drive blog traffic is to write about current events in the news.
According to the Pew Research Centre, four in 10 Americans get their news online ‒ and that number increases as the audience gets younger. Tying your blog posts…Continue
In his ground-breaking book SPIN Selling, behavioural scientist turned sales training guru Neil Rackham stated that the definition of a successful sales call is one after which the client would have been happy to write the seller a cheque in exchange for the value they received. The same could be …
For more information:Explainer…Continue