Automotive Digital Marketing

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Stephon Jones
  • Male
  • Boca Raton, FL
  • United States
  • ADP
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Stephon Jones's ADM Friends

  • Teryn Rogers
  • Jeff Glackin
  • Ken Placke
  • Anirban Das
  • Paula Stille
  • Aaron Fisher
  • Christine Seeger
  • Donna Skaggs
  • Automotive Social Marketing
  • Sara Bell
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  • Jason Parman
  • Gary May
  • Terry Varner

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Technology Professional
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I help my clients increase traffic for both Sales and Service while lower thier cost,and increasing customer relationships while utilizing over 20 years of Automotive expertise.
"What will YOU contribute to the ADM Community?"
Stephon is currently serves as Serves as the National Accounts Manager, Black Book Activator-a division of Hearst Business Media and the Hearst Organization. Provides automotive expertise in reporting, performance analysis, and ongoing communications of Return on Investments for large strategic accounts and OEMs. Delivers training and best practices while identifying benchmarks and KPIs to senior leadership , Enterprise and Large Accounts Sales Teams, and the Service Support Team. Formerly aPerformance Improvement Consultant to the world’s top automotive manufacturers and their retail dealers. Develops, manages and grows strategic dealer relationships through Dealer 20 Group, OEM National and Regional facilitation and in-store consulting. Provides educational sessions on sales and service best practices and digital marketing. Supports OEM specific digital marketing programs and retailer participation( CDK GLOBAL, LLC) Also while at CDK, Stephon served as the Digital Field Consultant and as the regional advisor exclusively for Infiniti USA automotive retailers assigned to the Dallas area which encompasses 13 states and also to the Regional Area Infiniti-Nissan OEM field staff. Responsible for the analysis of e-business processes, provides coaching and training for dealership management including their Internet staff, and achieving overall digital performance improvement for Infiniti’s luxury brand through the most up to date information and research available, incorporating defined OEM program guides to repeatedly impact digital marketing performance. Overall, serves to continually analyze a dealer’s complete digital process, their eBusiness financial progress and performance to ensure implementation of appropriate process improvement techniques. Previously, he performed as the Regional Digital Marketing and Advertising Manager for BZ Results/ADP’s Central Region where he is responsible for the sales, implementation and training of Digital Marketing Systems and Digital Advertising campaigns throughout the Midwest. Prior to joining BZ Results, Stephon’s experience spans over 20 plus years in Automotive Retail and Consulting. Starting from a Lot Porter, he has worked his way up thru position of General Manager before leaving to become a Dealer Candidate. He is Master Certified in Sales, Sales Management and Internet Sales and a 300/500 Sales Legend.

During his first two years with BZ, Stephon has implemented numerous “Best Practice Workshops” throughout the Midwest sharing how the top dealers are shifting their strategy from traditional advertising to the internet. He has been the featured speaker for the 2007 NAMAD Regional Honda Meeting, 2008 NAMAD Lexus Toyota Annual Meeting, 2008 FMMDA Conference, 2008 GMMDA Annual Conference, and the 2008 AFMMD Annual Confernece. Most importantly, he has personally partnered with dealers who experienced up to 400% growth in Internet Sales since implementing a Digital Marketing System. His passion is to help dealers Find Sell and Keep a higher quality and quantity of customers for less cost while keeping them loyal to both sales and service.


• Bachelor of Science, Management Information Systems, Ball State University, 1988

• NADA Dealer Academy Graduate, McLean, VA, 2001
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Jumpstart, NewLeadsPlus, eLeads, OTHERS
Used Car Inventory Management Solutions You Use

Comment Wall (5 comments)

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At 6:08am on January 16, 2016,
Jeff Glackin

Stephon, I really appreciate your comment. I feel bad I am just now seeing this. My ADM activity has dwindled with all of the Facebook groups that have popped up its tough to allocate the time. I hope all is well with you. I have always had a lot of respect for you as a person and as a professional. Happy New Year!

At 8:34am on November 18, 2009,
Doug Blankenship
Just thought I would commend you for not being like everyone else and making your profile pic round instead of square. :)
At 8:35am on April 6, 2009, Ralph Paglia said…
Stephon, Digital Dealer #6 is in Las Vegas on 4/19 to 4/21 and I will be delivering 2 seminars. There are 2 Ford LM only dealer sessions as well.
At 9:45am on January 8, 2009, Todd Mathews said…
Hey Buddy,
Great to hear from you. I fly in on Friday and out on Tuesday nite. So we need to hook up. My cell phone is 210-557-6039.
At 3:40pm on January 3, 2009, Todd Mathews said…
Hello Stephon,
Hope all is well. Are you going to NADA?
Your Old Buddy,
Todd Mathews

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