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Stephen Parini
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  • Kate Tallman
  • Mark Burack
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  • Philip Zelinger
  • Ralph Paglia

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Stephen Parini's ADM Discussions

Newsletter Format

Started this ADM discussion. Last reply by Philip Zelinger Nov 21, 2009. 1 Reply

What is most important to see in your advertising reports?

Started this ADM discussion. Last reply by Ralph Paglia May 4, 2010. 3 Replies

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Ralph Paglia replied to Stephen Parini's discussion What is most important to see in your advertising reports?
"The dealers using ads that look like classified ads are doing it via Google Adwords and the ads appear as both search engine listings, and as display ads within websites participating in the Google Adsense Content Network... They work great. Try it…"
May 4, 2010
Bernard McGranaghan replied to Stephen Parini's discussion What is most important to see in your advertising reports?
"Ralph, I was wondering if you had any Specific Media case studies you can point me towards that would be particularily relevant to 'classified enabled display ads' mentioned. Our company produces a smart banner classifieds/display system…"
May 4, 2010

Philip Zelinger replied to Stephen Parini's discussion Newsletter Format
"You may want to contact Terry Alling from Kihon Media - http://KihonMedia.Com - . He is an ADM member and a preferred automotive advertising vendor on http://AdAgencyOnline.Net that I recommend to my affiliated automotive advertising agencies. You…"
Nov 21, 2009
Stephen Parini posted a discussion

Newsletter Format

I work for a custom, classic, and exotic car dealership. We work mostly on a consignment basis. We are setting up a monthly newsletter with our new inventory included. Any suggestions for a format?
Nov 21, 2009
Stephen Parini updated their profile
Nov 21, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Specialty Sales
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Select All franchises/brands you are associated with
Cadillac, Chevrolet, Ferrari, Jaguar, Lamborghini, Mercedes-Benz, Porsche, Rolls-Royce
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We are the West Coast's largest Classic and Exotic car dealer. We sell a wide range of vehicles from 1920's classics to modern day super cars.
"What will YOU contribute to the ADM Community?"
My career in the Automotive industry started at Auto Trader Magazine. I also worked for Clear Channel radio and AdMission Corporation (now a division of Cobalt). I am now the Acquisitions Manager at Specialty Sales. With my background in advertising, I am also involved all of the marketing decisions for the dealer group.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
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INTERNET LEAD Suppliers You Have Experience Using
Used Car Inventory Management Solutions You Use

Comment Wall (4 comments)

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At 5:09pm on March 3, 2008, Kate Tallman said…
Sorry for the delay in getting back to you. I help with the MINI dealerships website, but I do not handle their leads. Thanks, though!
At 2:56pm on February 19, 2008,
Philip Zelinger
Hi Stephen, sure - send me something to review and if it represents something that our present and pending dealers would benefit from I would be happy to feature it. Thanks, and good luck to all of us! Just eamil it to
At 10:25am on February 16, 2008,
Philip Zelinger
Hi Stephen, I host an auto industry resource portal - - that features cutting edge tecnologies to our auto dealer clients and I am interested to know if you have any unique or proprietary products or services that we should be revieiwing on our online blog radio or Dealer 20+ groups? If you go to and then select "news" and search for "automotive advertising" it may help you to determine if there is any shared opportunities. In any case, welcome to ADM and good luck in 2008!
At 4:22pm on February 14, 2008,
Ralph Paglia

I am back home in Phoenix after a long 8 days on the road... After 2 days in Irvine and San Diego early last week, I arrived in San Francisco last Wednesday evening so I could attend the J. D. Power Automotive Roundtable, prior to the NADA marathon madness...

After 5 grueling days of listening to speeches, taking notes, delivering presentations, schmoozing the industry, I left San Francisco and flew directly to Boston on an unplanned mission. I am now in my home office in Phoenix and when I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 463 automotive professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of cross country travel.

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

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