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Stan Bradbury
  • San Francisco, CA
  • United States
  • Dealer Text Solutions
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Stan Bradbury's ADM Friends

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  • Malinda Terreri
  • Stephanie Young
  • Dan Weik (pronounced wick)
  • Curtis Brown
  • Jae Chang
  • John Jones
  • Mike Brodeur
  • Ric McCoy
  • Alex Snyder
  • DON GRAFF
  • Arnold Tijerina
  • Ken Beam
  • Christopher Shields
  • Layton Judd

Stan Bradbury's ADM Discussions

Google vs. Facebook - where do your ad dollars go?

Started this ADM discussion. Last reply by David Robertson Jan 28, 2011. 3 Replies

 Facebook (154M uniques) is nearing Google (173M) in visitors in the U.S. The question for digital marketers is what percent of your budget should go to each to reach customers who are in the market…Continue

Tags: PPC, CTR, Facebook, Google

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Stan Bradbury's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Stan Bradbury posted a status
"Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour” (Is this taps for Apps?) http://ning.it/Sojpo0"
Nov 14, 2012
Stan Bradbury posted a status
"Can this company disrupt the service business? It has a very impressive list of early backers. http://ning.it/OorK94"
Sep 14, 2012
Stan Bradbury posted a status
"Getting ready for NADA and noticed TrueCar is not exhibiting. Hmmm. Kind of strange for someone interested in working with dealerships."
Feb 2, 2012
Stan Bradbury is attending Ralph Paglia's event
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ADM Member Reception at NADA at The Pub at the Monte Carlo Hotel

February 3, 2012 from 6pm to 9pm
ADM Professional Community Member Reception at 2012 NADA Convention and Exposition will be from 6:00 PM to 9:00 PM on Friday at the "The Pub" inside the Monte Carlo Hotel and Casino.Many thanks to Brian Pasch, PCG Digital Marketing and the other sponsors for supporting this event and securing the venue...Monte Carlo Resort &…See More
Jan 23, 2012
Stan Bradbury and Dan Weik (pronounced wick) are now friends
Nov 4, 2011
Stan Bradbury and Manny Luna are now friends
Oct 23, 2011
Stan Bradbury commented on Jim Radogna's blog post The Hidden Danger of Text Message Marketing
"Great post.  As a supplier of text messaging services to many dealerships I can tell you the first thing every GM asks is 'why can't I just text messaging every mobile number in my database.'  Certainly more education with…"
Oct 23, 2011
Arnold Tijerina and Stan Bradbury are now friends
Oct 20, 2011
Stan Bradbury commented on Luisana Suegart's event Digital Dealer VIP Dinner Reception
"Thanks and look forward to meeting everyone next week."
Sep 29, 2011
Stan Bradbury is attending Luisana Suegart's event
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Digital Dealer VIP Dinner Reception at St. Croix Room, Mirage Hotel

October 5, 2011 at 7:15pm to October 6, 2011 at 12am
By Invitation Only Wednesday, October 5, 20117:15 pm - MidnightSt. Croix Room, Mirage Hotel VIP Dinner ReceptionHors d'oeuvres, Buffet, Desserts, Open Bar, Wine Tasting, Live EntertainmentDealers and dealership personnel are exclusively invited to attend the VIP Dinner Reception on Wednesday evening following the Digital Dealer Reception.  VIP Dealer LoungeWiFi, Coffee, Water, Snacks, Comfortable ChairsDealers are Invited to visit the lounge and enjoy free wifi Internet, Starbucks Coffee,…See More
Sep 29, 2011
Stan Bradbury replied to Patrick Nash's discussion Craigslist Posting
"I hear cargigi has the best program."
Sep 16, 2011
Stan Bradbury and Jim Kristoff are now friends
Sep 13, 2011
Stan Bradbury commented on Stan Bradbury's blog post More Statistics on Facebook Fatigue
"After skipping the month of June NielsenWire reported Facebook stats for July and average time spent per user fell 16% since May, down to 5:18:40 per month, a loss of over one hour per month on Facebook in the last two months.  This means a…"
Sep 1, 2011
Stan Bradbury replied to Brian Pasch's discussion Which Mobile Website Technology For Dealers Do You Like The Best?
"Ralph is correct that Gumiyo can support SMS text campaigns but the limitation of Gumiyo and similar SMS gateway providers is they only support one-way alerts or auto-responders to keywords.  SMS is meant to be natural language, bi-directional…"
Aug 29, 2011
Thomas A. Kelly commented on Stan Bradbury's blog post More Statistics on Facebook Fatigue
"Charles, I share your views in total. I have read and repeated your views and have excerpted portions (always with credit to you) of your posts elsewhere. You bring balance and reason to the topic never discussed by many who vend it. As great as…"
Aug 24, 2011
Charles Kim commented on Stan Bradbury's blog post More Statistics on Facebook Fatigue
"I'm like the evil posterchild of professionals who argue that Facebook is a waste of time for a vast majority of dealers because of the poor ROI.  There are some fundamentals that too many people seem to ignore:   Dealers don't…"
Aug 24, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Text Solutions
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
800-394-0200
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dealertext.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
530-276-8398
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We make is easy to use SMS to communicate with customers - which is the manner that they prefer. We go beyond simple one-way alerts or auto-responders to keywords and open up SMS for ongoing, natural language communications.
What will YOU contribute to the ADM Community?
I track all trends in mobile technology and how they will impact dealerships. I am passionate that the impact of social media for business-to-consumer relationships has been greatly exaggerated (yes, I see the irony here) and hope dealers don't waste time on the new shiny object - apps - instead of focusing on what consumers do use - the mobile web and SMS.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.hondaofelcerrito.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.yelp.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.craigslist.org
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/baileyb7
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/sjbradbury
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/DonGraffAutomotive
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Stan Bradbury's ADM Blog

More Statistics on Facebook Fatigue

Posted on August 22, 2011 at 10:06am 4 Comments

I think on a personal level we all know we use Facebook less and less over time and are generally bored with the experience.  According to NielsenWire the average amount of time spent on Facebook per user has gone down every month this year - dropping from 7 hours 25 minutes in January to 6 hours 20 minutes per month until they abruptly stopped making that data available.

 

Feb. 11: -10.8%

Mar. 11: -0.1%

Apr. 11: -3.0%

May 11: -0.8%

 

This has…

Continue

Latest stats on Smartphone usage

Posted on June 30, 2011 at 1:08pm 0 Comments

Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.

Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly.  Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.

Used on a daily basis:

SMS 77%

Email 66%

Internet 59%

Facebook 50%

Branded Apps 25%

Twitter 15% (74% never use…

Continue

Mobile Web Browser vs. Mobile Applications

Posted on June 29, 2011 at 10:54am 19 Comments

As the attached graph from the Adobe Mobile Experience Survey shows consumers strongly prefer mobile web browsers to applications. 

81% prefer web browser for researching specific product and price information

71% prefer web browser for comparing product and price by different retailers

The complete report is available here:…

Continue

Can you keep up with 150 Friends on Social Media?

Posted on June 7, 2011 at 11:38am 1 Comment

Think this is an interesting study on how the mind works as it relates to the potential we are in a social media bubble.  What do you think this says about the long-term future of the hard core social media users with hundreds or thousands of 'friends'?  Will they eventually cut back on friends and likes?

 …

Continue

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