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Spencer Gardner
  • Male
  • Boise, ID
  • United States
  • Peterson Auto Group
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Spencer Gardner's ADM Discussions

Internet Sales Manager - Toyota Lexus BMW - Boise, ID

Started Aug 2, 2012 0 Replies

The Peterson Auto Group is seeking an experienced Internet Sales Manager to join our team. Idaho's largest auto group has been putting our customer first in the Treasure Valley since 1928.Job…Continue

Tags: Peterson, Toyota, Idaho, Boise, Sales

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Peterson Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Sales Professional, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
402-500-0065
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://automotivedigitalmarketing.com
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 21-Kia, 24-Lexus, 43-Toyota
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.baronbmw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://automotivedigitalmarketing.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.ksl.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.nada.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, Dealer.com
INTERNET LEAD Suppliers You Have Experience Using
Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
HomeNet

Spencer Gardner's ADM Blog

Response Time - get lead time down to < 15 min

Posted on April 1, 2010 at 10:30pm 5 Comments

Recently our dealership has gone through some tough times in the internet department. The owners don't want to spend the money it takes to run a completely successful department.



One of the first issues we ran into was response time for our internet leads (especially the manufacturer ones from GM). One month we had a 14 hour average.



General Motors has figured out that if a dealership can get response time down under 4 hours, the conversion rate goes through the roof. To… Continue

Walk-on Transparent Promotional Salesperson Videos

Posted on March 1, 2010 at 6:32pm 0 Comments

I have seen websites like http://livefaceonweb.com/ or http://www.rovion.com/ that charge $260 for a 15 second promotional video where a person is talking about your website to grab the attention of visitors. The models walk and move around your website keeping customers engaged.

I have figured out how to do it. I have put up a demo at http://spoonjab.com/ to show…

Continue

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