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Spencer Gardner
  • Male
  • Boise, ID
  • United States
  • Peterson Auto Group
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Spencer Gardner's ADM Friends

  • Tobias Sedillos
  • Chuck Barker
  • Derwin Horne
  • Todd Smith
  • Mark Burack
  • Ralph Paglia

Spencer Gardner's ADM Discussions

Internet Sales Manager - Toyota Lexus BMW - Boise, ID

Started Aug 2, 2012 0 Replies

The Peterson Auto Group is seeking an experienced Internet Sales Manager to join our team. Idaho's largest auto group has been putting our customer first in the Treasure Valley since 1928.Job…Continue

Tags: Peterson, Toyota, Idaho, Boise, Sales

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Spencer Gardner's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Spencer Gardner posted a discussion

Internet Sales Manager - Toyota Lexus BMW - Boise, ID

The Peterson Auto Group is seeking an experienced Internet Sales Manager to join our team. Idaho's largest auto group has been putting our customer first in the Treasure Valley since 1928.Job Requirements:Car sales experienceAbility to train, inspire, and lead a department of over 7 peopleComputer Saavy - type at least 40 WPMOrganization - must be able to stay organized in a fast paced environmentJob DescriptionInternet Salesperson Management - lead, manage, and train internet department…See More
Aug 2, 2012
Spencer Gardner updated their profile
Jan 31, 2012
Spencer Gardner replied to Ralph Paglia's discussion Facebook; Grant Cardone Has Tooooo Many Friends!
"I can understand requesting too many friends, but how on earth would it be a problem to have too many friend requests? I like Twitter how after a while it only lets you follow so many people compared to how many follow you. How bout…"
May 29, 2010
Tom Gorham commented on Spencer Gardner's blog post Response Time - get lead time down to < 15 min
"@Spencer. My sympathies regarding the response to your article. This GM process has really upset the applecart for a lot of dealers. We've had to find ways to answer leads 24 hours a day, 365 days a year. No autoresponders. The options seem to…"
Apr 4, 2010
Heath Emerson commented on Spencer Gardner's blog post Response Time - get lead time down to < 15 min
"Spencer, Even if the process the BPO shared with you is similar, it will be considered an autoresponder if the response/clock stopping activity(this varies depending on your CLMT) is not administered by an actual person. There are several…"
Apr 4, 2010
Spencer Gardner commented on Spencer Gardner's blog post Response Time - get lead time down to < 15 min
"Ralph, I appreciate the attention you drawn to the subject. I am a new member to ADM, and find that it is extremely valuable tool to make connections and share ideas. Thank you for the explaining the difference between an autoresponder an a BPO. In…"
Apr 3, 2010
Ralph Paglia commented on Spencer Gardner's blog post Response Time - get lead time down to < 15 min
"Ooops... Looks like I should not have invited over 3,000 automotive professionals, including many GM employees to take a look at this blog. Spencer, sorry if showcasing your post gets you introuble, that was not my intent. I do know there is a lot…"
Apr 3, 2010
Heath Emerson commented on Spencer Gardner's blog post Response Time - get lead time down to < 15 min
"I suggest that you remove this post immediatly because ... 1. The use of autoresponders is in violation with the sfe agreement. 2. Gm can and has been auditing the clock stopping activitis. 3. Gm has laid off many empoyees, but has increased their…"
Apr 3, 2010
Mike Lewis commented on Spencer Gardner's blog post Response Time - get lead time down to < 15 min
"How does this differ from an autoresponder?"
Apr 3, 2010
Ralph Paglia commented on Spencer Gardner's blog post Response Time - get lead time down to < 15 min
"I accidentally attributed this excellent article to the wrong author while syndicating it out to ADM members and over a dozen other websites. As soon as I noticed, I sent out corrections in less than a minute from original syndication. I want to…"
Apr 3, 2010
Spencer Gardner posted a blog post

Response Time - get lead time down to < 15 min

Recently our dealership has gone through some tough times in the internet department. The owners don't want to spend the money it takes to run a completely successful department.One of the first issues we ran into was response time for our internet leads (especially the manufacturer ones from GM). One month we had a 14 hour average.General Motors has figured out that if a dealership can get response time down under 4 hours, the conversion rate goes through the roof. To promote this, they reward…See More
Apr 1, 2010
Spencer Gardner left a comment for Tobias Sedillos
"Thanks for the friend request. Being an Arrested Development fan, I will always accept a friend request from anyone named Tobias. What unnamed product are you referring to in your profile that helps salespeople and dealers?"
Apr 1, 2010
Spencer Gardner is now friends with Tobias Sedillos, Chuck Barker, Todd Smith and Mark Burack more
Apr 1, 2010
Spencer Gardner was featured
Mar 26, 2010
Spencer Gardner updated their profile photo
Mar 1, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Peterson Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Sales Professional, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
402-500-0065
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://automotivedigitalmarketing.com
Select All franchises/brands you are associated with
4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 21-Kia, 24-Lexus, 43-Toyota
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.baronbmw.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://automotivedigitalmarketing.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.ksl.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.nada.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, Dealer.com
INTERNET LEAD Suppliers You Have Experience Using
Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
HomeNet

Spencer Gardner's ADM Blog

Response Time - get lead time down to < 15 min

Posted on April 1, 2010 at 10:30pm 5 Comments

Recently our dealership has gone through some tough times in the internet department. The owners don't want to spend the money it takes to run a completely successful department.



One of the first issues we ran into was response time for our internet leads (especially the manufacturer ones from GM). One month we had a 14 hour average.



General Motors has figured out that if a dealership can get response time down under 4 hours, the conversion rate goes through the roof. To… Continue

Walk-on Transparent Promotional Salesperson Videos

Posted on March 1, 2010 at 6:32pm 0 Comments

I have seen websites like http://livefaceonweb.com/ or http://www.rovion.com/ that charge $260 for a 15 second promotional video where a person is talking about your website to grab the attention of visitors. The models walk and move around your website keeping customers engaged.

I have figured out how to do it. I have put up a demo at http://spoonjab.com/ to show…

Continue

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