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Silia J. Hatzi
  • 49, Female
  • Laguna Beach, CA
  • United States
  • Pythia, Inc., Laguna Beach
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Silia J. Hatzi's ADM Friends

  • Joe Ingram
  • Danielle Davis
  • Jessica Birkholz
  • Terry Lancaster
  • Cole Matthew Mitguard
  • Blair
  • Steven Gleadall
  • Rorie Hannigan
  • Dan Weik (pronounced wick)
  • Jeffrey Milne
  • Ken Dugas
  • Matt Tucker
  • Mark Tewart
  • Dan Moore
  • Andrew Compton

Silia J. Hatzi's ADM Discussions

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Silia J. Hatzi's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Silia J. Hatzi and Joe Ingram are now friends
Oct 1, 2012
Silia J. Hatzi and Danielle Davis are now friends
Jul 6, 2012
Silia J. Hatzi commented on Brian Pasch's blog post Training Dealers on SEO is A Waste Of Money
"I cannot comment on Mr. Stauning's alleged assertions as I have not read them; thereby I am commenting herein on whether, in my opinion, dealers should or should not be educated about SEO, and to what extent. I am, what is termed in the…"
Mar 15, 2012
Silia J. Hatzi commented on Jeffrey Taylor's blog post Are You Buying Bogus Reviews?
"Hear, hear! One of the best and most relevant and unbiased posts I've ever read on ADM, Jeff. Bravi!"
Jan 17, 2012
Silia J. Hatzi liked Jeffrey Taylor's blog post Are You Buying Bogus Reviews?
Jan 17, 2012
Silia J. Hatzi and Dan Weik (pronounced wick) are now friends
Jan 6, 2012
Silia J. Hatzi liked Bryan Brooks's blog post Carmax / Google Screwing Used Car Dealers !!! Or Honest Mistake ???
Jan 5, 2012
Silia J. Hatzi commented on Bryan Brooks's blog post Carmax / Google Screwing Used Car Dealers !!! Or Honest Mistake ???
"@David & @Bryan Fascinating. Thank you for the dialogue gentlemen and Bryan, I'm staying tuned for more updates. Great post."
Jan 5, 2012
Silia J. Hatzi left a comment for Cole Matthew Mitguard
"Hello, Cole. Pleased to meet you :-)"
Jan 5, 2012
Silia J. Hatzi and Cole Matthew Mitguard are now friends
Jan 5, 2012
Silia J. Hatzi left a comment for Jessica Birkholz
"Hello, Jessica. Thank you for befriending me. Here's to a joyous and prosperous new year!"
Jan 3, 2012
Silia J. Hatzi and Jessica Birkholz are now friends
Jan 3, 2012
Silia J. Hatzi commented on Bryan Brooks's blog post Carmax / Google Screwing Used Car Dealers !!! Or Honest Mistake ???
"Whenever I try to figure out why or how Google may be doing something, I've found it consistently helpful to ask myself "If I were Google, how would *I* do this"?   So when I read this post, I asked myself that…"
Dec 29, 2011
Silia J. Hatzi left a comment for Andrew Compton
"Thank you for your friend invitation, Andrew—greetings from Southern Cal!"
Dec 19, 2011
Silia J. Hatzi left a comment for Terry Lancaster
"Hello, Terry. Thank you for following. I look forward to your posts!"
Dec 15, 2011
Silia J. Hatzi and Terry Lancaster are now friends
Dec 15, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Pythia, Inc., Laguna Beach
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
949.614.6161
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.JazelAuto.com
Select All franchises/brands you are associated with
1-Acura, 2-Aston Martin, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 12-Fisker, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 25-Lincoln, 26-Lotus, 29-Mazda, 32-Mitsubishi, 33-Nissan, 35-Porsche, 38-Scion, 43-Toyota, 44-OEM Certified Used Vehicles, 47-Volvo, Acura, Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Infiniti, Mazda, Mitsubishi, Nissan, Pontiac, Scion, Toyota, Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
People do business with me and JAZELauto because we keep our word and do what we said we were going to do.
What will YOU contribute to the ADM Community?
I am a multi-lingual sales & marketing expert with 20 years experience in elevating the profitability of diverse corporations. I specialize in mastering emerging marketing practices which of course in this day & age means online.

I am fascinated by the challenges of translating the best traditional sales practices to the online marketplace technology & helping sales professionals master selling in the cyber showrooms. As such, I work with Jazel LLC., customizing optimized website & online marketing solutions for both tech-savvy and want-to-be-tech-savvy dealers, auto groups, auto centers, manufacturers & agencies.

Jazel is the company which developed the patent-pending BBT (Behavior-Based Targeting) Technology, enabling dealers to dynamically morph their website's homepage to land individual customers on the segment of the make/model entered in the customers' online search queries and tracking their footprints throughout their online showroom site visit, thereby increasing conversions by delivering a continually customized experience.

I ardently believe that all consumer behaviour, including mine, has evolved to demand targeted, niche marketing with relevant, timely content. The importance I attach to this trend and my experience of how targeted, customized marketing strategies increase conversions is what attracted me to Jazel... I believe that years from now we will all look back and wonder how we ever tolerated websites without BBT technology (for those of us old enough to remember life without mobile phones, you know the feeling I mean).

We all have our individual preferences and one of mine has always been the representation of elite products/services to the general market but not to the mass market...

I don't think I'd ever enjoy marketing Coca Cola to the world- I'd much prefer to market Orangina to a few... Orangina is an almost unknown -but superior- soft drink: I've never met anyone whom I introduced Orangina to who did not love it. Which is why I love working with Jazel: I do not aspire -or even want- to introduce Jazel to thousands of automotive entities... but I cannot contain my enthusiasm about acquainting those very few automotive professionals who not only want "a great website" but know the Internet has removed most geographic limitations from their revenue potential and they understand that he who nails the online thing first will be king for a long, long time and it will be very hard or very expensive or both for his competitors to catch up in the future.

So instead of selling a thousand great websites to a thousand happy customers, I prefer to sell, and brainstorm, and customize, and manage and master a few targeted, comprehensive online marketing campaigns to catapult those few clients to national leaders in online-generated revenue.

I love the online marketing game because it's so new, the rules are constantly changing and we must not only have the requisite technical savvy but also a certain "je ne sais quoi" -an intuitive wand which points us where the gold is buried. Needless to say, very few people have ever been able to do that, in any industry... and many of those who say they can are modern-day quacks selling SEO Miracle Ointments. I don't know how or why my magic wand works, but it does and I think it's a blast! And along with smart work (and hard when necessary) it is so much FUN to have clients who become best friends and together we do well and grow and succeed, no matter what the economy, or the current zeitgeist hurtles.

My passions in life are travelling the world, practicing Kung-Fu, learning new languages (I want to learn Dutch & Italian next!), reading & haute couture. I study cookbooks for fun and can actually taste the difference between good wines and the mediocre -not just be a snob about them. I spend about a month in Mykonos each summer & I try to travel to at least one other exotic destination every year. I love Paris (& Joel Robuchon) and I miss Venice, madly.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.Galpin.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.Twitter.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://@JAZELautomotive
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://@SJHatzi
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.facebook.com/pages/JAZELauto/142751429154614?sk=app_2085...
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
JAZEL
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Other

Silia J. Hatzi's Photos on ADM

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Silia J. Hatzi's ADM Blog

Selling to the New Consumer - Service & Parts Coupons on Automotive Websites

Posted on December 10, 2011 at 8:30pm 14 Comments

According a recent eMarketer report, 92.5 million adults will use coupons in 2012 and 48% of them are internet users.

 

 

25% of those consumers spend up to an hour shopping for the best online discount deals and…

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Comment Wall (11 comments)

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At 5:46pm on May 19, 2009, Matthew Cole said…
I love Orangina
At 12:54pm on May 16, 2009, Ralph Paglia said…
I LOVE your boost campaign... Gotta go to a dealership right now, but want to get on this... Would you be willing to help?
At 10:42pm on May 13, 2009, Ralph Paglia said…
Silia,

Thank you for the sound guidance... Of course, I see that you are a Taurus, like me, and maybe that's why I always seem to agree with your advice!
At 1:28pm on May 5, 2009, Pat Floegel said…
HAPPY BIRTHDAY
At 6:28pm on April 5, 2009, Ralph Paglia said…
Silia, thank you for your comment and advice regarding an approval process for new ADM members... In my admin section of ADM there is a record kept of all spammers who have been banned. In 15 months we have banned 8 spammers, and a couple of them really weren't spamming anyone, they simply had obviously bogus information in their profiles. All of the banned profiles were called to my attention by ADM members. With an 8 out of 2275 members, I would agree with you that the threshold where we need to become a gated community has not yet been surpassed. I appreciate your voice of wisdom, thank you!
At 10:34am on March 29, 2009, Ralph Paglia said…
JAZEL has been added to the choices that ADM members have in selecting their current dealership web site providers.

I also want to compliment you on one of the most fascinating ADM member profile "reads" I have had to date... Your description of the BBT Technology and your own personal areas of focus are well written and captivating... You sound like quite the modern/digital/marketing renaissance woman!

Will you be attending the 6th Digital Dealer Conference in Las Vegas from 4/19 to 4/21?
At 10:27am on March 29, 2009, Ralph Paglia said…
JAZEL has been added to the multiple choice list that ADM members can choose from in selecting their current dealer web site providers.
At 11:42pm on March 27, 2009, Ralph Paglia said…
Silia, thank you for the very nice comment... I will add jezel to the site provider drop down asap.
At 11:42pm on March 27, 2009, Ralph Paglia said…
Silia, thank you for the very nice comment... I will add jezel to the site provider drop down asap.
At 1:43pm on March 25, 2009, Ken Beam said…
Hey Silia,

Thanks for the nice words, I certainly apprciate it. I`ll definitely check out your group discussion too. Stay in touch-

Thanks again,

Ken Beam
E-Commerce Mgr.

Douglas Auto Group
431 Morris Ave.
Summit NJ 07901

www.DouglasAutoGroup.com

www.VWHotDeals.com
 
 
 

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