Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Shannon Page has not received a gift from an ADM Member
A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery store. That photo reminded me that I’d meant to cover a back-to- the-basics concept that I struggled with while doing some research last week.
First off, let me tell you that I LOVE CARS. I have loved cars since I was able to grasp the concept of motoring. I love how cars feel when you run your hand over their cool painted metal, I love how expensive leather interior feels –…Continue
For grins, and to help me get started with this post, I Googled “Customer Expectations”.
Of the 13,900,000 returned results, a link to an interview with Richard Branson stuck out because, well, he’s fabulous AND he’s someone who has apparently figured out how to do a lot of things right. Sir Branson says: “Pricing your product or service is only one way to exceed expectations. The other is through your front-line employees -- everyone who works with customers.” He goes on: …
By Autumn 2003, I had (a meager) seven years of Internet Automotive success under my belt. I was managing a nine-franchise Internet Sales Department that encompassed five rooftops in Portland OR and Vancouver WA. New Car sales were really starting to get brutal. Every other conversation contained…Continue