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Dana Detrick-Clark
  • Female
  • Kansas City, KS
  • United States
  • Serious Vanity - Your One-Stop…
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Dana's Blog at Serious Vanity

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Latest ADM Activity - Click "More" at bottom!

Dana Detrick-Clark's blog post was featured

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.But how does making us cry make us buy? In essence, they do a phenomenal job of taking a feature (in this case, safety), and turning it into a more specific benefit (“My child will be protected as she goes into the world without me”). They construct a…See More
Aug 23, 2018
Big Tom LaPointe and Dana Detrick-Clark are now friends
Apr 6, 2016
Dana Detrick-Clark posted a blog post

Black Friday Special for my ADM friends!

The Black Friday bug bit, and I'm offering 50% off my multimedia packages (including fully produced auto dealership radio ads, voice over services, and phone branding) through midnight CST tonight! See all the deals at http://www.seriousvanity.com/options or email me if you'd like a quote on a custom order.Use discount code BlackFriday at checkout and get premium work at a great price! No deadline for use, so pre-order in bulk…See More
Nov 27, 2015
Dana Detrick-Clark liked sara callahan's blog post Emerging Interactive Content
Oct 12, 2015
Ken Beam left a comment for Dana Detrick-Clark
"Thanks for the add Dana  Ken Beam"
Oct 2, 2015
Dana Detrick-Clark joined Ralph Paglia's group
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J. D. Power and Associates Automotive Marketing Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
Sep 5, 2015
Dana Detrick-Clark posted a blog post

Marketing Managers and Video Producers - Great Free Resource!

To my marketing manager colleagues out there or video producers for car dealerships: Here's a great free resource for keeping track of your voice over talent's contact and data all in one place, saving hiring time and helping keep you organized! Ultimate Voice Over Talent One-Sheet for Hirers and ProducersAs both a multimedia developer who hires voice over talent, and …See More
Aug 18, 2015
Dana Detrick-Clark liked Joey Little's blog post 77% of Your Dealership’s Social Media Posts Should be Content Marketing
Jul 27, 2015
Dana Detrick-Clark updated their profile
Jul 24, 2015
Dana Detrick-Clark liked Paul Potratz's blog post How do you know if your digital strategy is working?
Jul 14, 2015
Dana Detrick-Clark commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Thank you both, Tyrus and Sharon! I love that so much, Sharon, as it also promotes great communication with the digital side. I wish I'd thought of the "picnic basket" analogy, too, Tyrus! Would have been a good fit for this past…"
Jul 6, 2015

Influencer
Tyrus McCormick commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Thanks - Good Article and even more to think about. Funny, I had once compared content to a "picnic basket" to someone once, rather than a birthday cake!"
Jul 3, 2015

Influencer
Sharon Barsch commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"I have found it has to be a nice balance between both. I use our digital marketing agency and mirror their vision for the month with my inbound marketing. Great piece. Thanks for sharing"
Jul 2, 2015
Dana Detrick-Clark commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Thank you, Tom! I believe the most important thing we can share with our prospects and partners is clarity. When we demystify these concepts and speak the same language, the door to creativity and results opens!"
Jul 2, 2015
Dana Detrick-Clark joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Jul 2, 2015
Big Tom LaPointe commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"great piece"
Jul 2, 2015

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Serious Vanity - Your One-Stop Multimedia Partner
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, OTHER
Your Business Phone Number (country code - number)
888-569-8882
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.seriousvanity.com
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Having produced hundreds of radio, television, and web ads as well as branding identity for dealerships (including Ford, Honda, Lincoln, Mazda, Jeep, Kia, and Hyundai, plus used dealerships and budget centers), I can help you create effective, engaging campaigns with my custom, ready-to-launch multimedia solutions.
"What will YOU contribute to the ADM Community?"
I strive to contribute my expertise in creative marketing tactics, and to learn from the experts here as well.
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/Serious_Vanity
YOUR Facebook Profile/Page
http://www.facebook.com/seriousvanitydotcom
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/seriousvanitydotcom
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Wordpress





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Comment Wall (2 comments)

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At 10:25am on October 2, 2015, Ken Beam said…

Thanks for the add Dana 

Ken Beam

At 1:20pm on June 2, 2015,
Influencer
Tyron McDaniel
said…

Thanks Dana!

Definitely a LOT of stuff going on here, looking forward to making several quality connections!

Dana Detrick-Clark's ADM Blog

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

Posted on August 22, 2018 at 9:25am 2 Comments

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…

Continue

Black Friday Special for my ADM friends!

Posted on November 27, 2015 at 12:30pm 0 Comments

The Black Friday bug bit, and I'm offering 50% off my multimedia packages (including fully produced auto dealership radio ads, voice over services, and phone branding) through midnight CST tonight

See all the deals at http://www.seriousvanity.com/options or email me if you'd like a quote on a custom order.

Use discount code BlackFriday…

Continue

Marketing Managers and Video Producers - Great Free Resource!

Posted on August 18, 2015 at 2:29pm 0 Comments

To my marketing manager colleagues out there or video producers for car dealerships: 

Here's a great free resource for keeping track of your voice over talent's contact and data all in one place, saving hiring time and helping keep you organized! 

Ultimate Voice Over Talent One-Sheet for Hirers and…

Continue

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

Posted on June 30, 2015 at 1:33pm 6 Comments

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…

Continue
 
 
 

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