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Ben Misra ( Secondarypro)
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  • Naperville, IL
  • United States
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Ben Misra ( Secondarypro)'s ADM Friends

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Latest ADM Activity - Click "More" at bottom!

Ben Misra ( Secondarypro) commented on CDK Global's blog post Connecting With Gen Y Car Buyers
"Actually it is 54% for gen y and 57% for all other generations, so really not a big difference here. The sales person does not do any real negotiating as most dealers are happy to show the customer the invoice and ask for a reasonable profit. I…"
Nov 14, 2014
Ben Misra ( Secondarypro) posted a discussion

Direct Marketing Represenatives Needed - Muliple Positions - 50 States

New positions have opened for candidates with a minimum 5 years experience sellingeither direct mail, internet leads, triggers leads or special finance leads to new and usedcar dealers.We will consider either independent agents or direct employees and will build a pay planaround your talents.Income is uncapped...the more you sell...the more you make.Please email me directly at if you are interested.See More
Oct 31, 2012
Ben Misra ( Secondarypro) commented on Tom Hawkins's blog post Sales Manager Pay Plan help...
"Easy answer. $ 500 a week and 3% of the gross profit sales/finance. 50 cars @ 2K = 100000 gross = $3,000 plus $2,000 base = $5,000 a month for 50 cars All he has to do to get a raise is sell more cars or make more profit. The accounting for this…"
Oct 31, 2012
Ben Misra ( Secondarypro) posted a discussion


Marketing company needs independent agents in every market in US to sell direct mail, internet leads, BK programs and triggers. The company will set the cost, you keep 100% of anything over that amount. Your busting your hump out there anyway , why not make some extra cash. e-mail me at benmisra@carmarketsolutions.comSee More
Apr 19, 2012
Ben Misra ( Secondarypro) joined Ralph Paglia's group

Business Rater

Reputation Management resources, tools, best practices and examples focused on utilizing for the benefit of car dealerships.See More
Mar 25, 2012
Ben Misra ( Secondarypro) commented on Stan Sher's blog post The Death of the Used Car Manager
"Stan, It could also apply to the New Car Manager. Very few actually order new cars from the factory anymore. Their job is to to properly train the sales staff and desk deals for the store. Does anyone remember the Finance Manager....umm sorry I…"
Mar 25, 2012
Ben Misra ( Secondarypro) commented on Ralph Paglia's video

TrueCar - Banned YouTube Video

"Lets get serious, anyone remember United Buying Service,Consumer Reports and Edmonds has been doing this for over 25 years. Its not a new concept. just say no if a customer asks for a price under what you are willing to sell the car for. I always…"
Dec 2, 2011
Ben Misra ( Secondarypro) and Glynn Rodean are now friends
Dec 2, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Credit Mail Experts
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Solutions base provider.
"What will YOU contribute to the ADM Community?"
30+ years auto dealership, finance company and marketing experience.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, DealerLink
Not Applicable
Used Car Inventory Management Solutions You Use
Whatever the Used Car Manager thinks he can steal the trade-in for

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