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Scott T. Joseph
  • Male
  • Louisville
  • United States
  • J&L Marketing, Inc. -…
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REQUIRED: Name of Your Dealership, Business or Organization:
J&L Marketing, Inc. - Johnson City Honda - Cape Girardeau Honda - West County Honda
Louisville, KY
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Marketing Professional - Tier 3, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 14-GMC, 15-Honda, 16-Hyundai, 19-Jaguar, 20-Jeep, 23-Land Rover, 24-Lexus, 30-Mercedes-Benz, 31-MINI, 44-OEM Certified Used Vehicles
ADM is a Professional Network, describe: "Why should anyone do business with you?"
As President of J&L Marketing, I successfully established relationships with key strategic partners and developed successful multi-channel marketing solutions for companies such as BMW, MINI, Mercedes-Benz, General Motors, Chrysler, Shell, Mopar, Jaguar, Lexus, Land Rover and Audi.

I own Johnson City Honda, West County Honda, Cape Girardeau Honda and I'm also a partner in co2responsible which provides the opportunity to create a Zero Carbon Footprint for an automobile, supported by an affordable Eco-Performance Service package.

I have extensive experience in automotive direct marketing at all tier levels. Representative impact:

bPrecise - J&L Marketing’s proprietary data analytics/modeling program is the key ingredient as to why auto dealers rate J&L Marketing as the highest rated automotive marketing agency for Owner Marketing as well as Sales and Service Events. It analyzes all sales, service and marketing transactions looking for insights. These insights identify who, what, where, when, why and how a potential customer is motivated.

Digital Marketing - J&L Marketing employs a patent-pending algorithm to tie street addresses to our other data points, with no privacy infringement. This enables us to hyper-target individuals using geo-location technology to create highly accurate and verifiable profiles of unique Internet users at specific locations.

bLinked - identifies opportunities for auto dealers to match current incentives to their inventory and offer qualifying customers the chance to upgrade to a newer vehicle for a lower monthly payment with no money down. It includes a turn-key direct marketing strategy that increases sales by 50%.

Created sales and service programs that increase sales and re-activate inactive customers. Programs tested against control lists provide 120% uplift in revenue over current marketing activities.
"What will YOU contribute to the ADM Community?"
I am the President of J&L Marketing, Inc. I also own Johnson City Honda and Cape Girardeau Honda. I'm looking to share direct marketing ideas as well as meet people for strategic and client partnerships.
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Used Car Inventory Management Solutions You Have Used

J&L Marketing, Inc.

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Scott T. Joseph's ADM Blog

How A Ford Dealership Owner And Son Of An Assembly Line Worker Launched March Madness

Posted on April 3, 2015 at 6:00am 0 Comments

On March 9, 1979, the men’s NCAA basketball tournament kicked off with a field of 40 teams, led by the top-ranked and undefeated Indiana State Sycamores. At that point, the tournament was a second-rate event that only hardcore sports junkies and fans of competing schools cared much about.

That all changed on March 26, when the Sycamores, led by senior forward Larry Bird, faced the Michigan State Spartans and their star guard, Earvin “Magic” Johnson, in the championship game.…


Why Sending Bad Emails Hurts Your Business

Posted on November 12, 2014 at 6:30am 0 Comments

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…


Data Security Starts At Home

Posted on October 16, 2014 at 6:00am 0 Comments

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent…


Data Breaches: Why Dealers Should Be Concerned

Posted on August 21, 2014 at 5:00am 1 Comment

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than 500…


J&L Marketing Announces New Company President

Posted on July 31, 2014 at 8:42am 0 Comments


Contact: Cathy Dupont

Assistant, National Accounts

(800) 346-9117


J&L Marketing Announces New Company President

Jamil Zabaneh brings to new role years of experience as Vice President of National Accounts…


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