Automotive Digital Marketing

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Scott Monty
  • Male
  • Dearborn, MI
  • United States
  • Ford Motor Company
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Scott Monty's ADM Friends

  • Keele Fishel
  • Ken Burbary
  • Patrick Workman
  • Jeff Kershner

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Scott Monty's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Scott Monty commented on Ralph Paglia's blog post What NOT To Do If You Want More "Likes" On Your Dealership's Facebook Page
"Ralph, thank you for sharing (and attributing it) as well as your very insightful comment to lead this discussion. In my experience I've found that simply taking what we know from face-to-face communication and applying that on social sites -…"
Apr 13, 2012
Scott Monty updated their profile
Apr 13, 2012
Scott Monty replied to Daymond Decker's discussion VIDEO - Ford's CMO Jim Farley discusses social media and the Customer Experience
"Thanks for calling that out; it might be helpful to note that my work has also been featured in some 20 books, including the textbook Advertising & Promotion."
Jun 27, 2011
Scott Monty replied to Daymond Decker's discussion VIDEO - Ford's CMO Jim Farley discusses social media and the Customer Experience
"Hi Daymond,   Thank you for bleeding blue! We're honored to be held up as an example by the industry.   As we view it, social media is best used at the broad end of the sales funnel - for general awareness and reputation building.…"
Jun 27, 2011
Scott Monty replied to Daymond Decker's discussion VIDEO - Ford's CMO Jim Farley discusses social media and the Customer Experience
"No, that's my job. :-)   Scott Monty Head of Social Media  Ford Motor Company  "
Jun 26, 2011
Scott Monty was featured
Dec 31, 2009
Scott Monty commented on Larry Bruce's blog post Your Car Dealership Sucks!
"Josh, thanks for noting that. The reality is, with over 60,000 fans on our Facebook page, it's unrealistic to expect that we'd be able to respond to every single comment. In our experience, we've got enough credibility in our products…"
Dec 30, 2009
Scott Monty commented on Ralph Paglia's blog post Social Media Marketing - Beyond the Hopes and Fears
"Ralph, we must be aligned. I just filed a blog post on the same topic. You're absolutely right to ask the question as to whether the social media goal is sales or engagement. Of course, I'm of the school that believes it's…"
Sep 29, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Ford Motor Company
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Marketing Professional - Tier 1
Your Business Phone Number ie: 555-345-1234
617-848-2809
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.scottmonty.com
Your Mobile Phone, Direct Business Line or Alternate Number
617-848-2809
Select All franchises/brands you are associated with
Ford
"What will YOU contribute to the ADM Community?"
I hold the title of Global Digital & Multimedia Communications Manager - which essentially means I'm head of social media at Ford. I'm creating a strategy for all of Ford's stakeholders to better use digital communications.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.fordvehicles.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.lincoln.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.fordvehicles.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.ford.com
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.thefordstory.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/ford
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Comment Wall (1 comment)

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At 4:46am on June 25, 2009, Patrick Workman said…
Thanks for accepting my invite! I've been following what you have been doing with Ford + Social Media through Twitter and consider you to be the pioneer in the automotive social media field. A true 'Buzzmaster'! :-)

How has the Fiesta Movement campaign been performing thus far? I feel the concept and execution has been strong and am curious about it has been received.
 
 
 

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