"Ralph, thank you for sharing (and attributing it) as well as your very insightful comment to lead this discussion.
In my experience I've found that simply taking what we know from face-to-face communication and applying that on social sites -…"
Thank you for bleeding blue! We're honored to be held up as an example by the industry.
As we view it, social media is best used at the broad end of the sales funnel - for general awareness and reputation building.…"
"Josh, thanks for noting that. The reality is, with over 60,000 fans on our Facebook page, it's unrealistic to expect that we'd be able to respond to every single comment. In our experience, we've got enough credibility in our products…"
"Ralph, we must be aligned. I just filed a blog post on the same topic.
You're absolutely right to ask the question as to whether the social media goal is sales or engagement. Of course, I'm of the school that believes it's…"
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"What will YOU contribute to the ADM Community?"
I hold the title of Global Digital & Multimedia Communications Manager - which essentially means I'm head of social media at Ford. I'm creating a strategy for all of Ford's stakeholders to better use digital communications.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Thanks for accepting my invite! I've been following what you have been doing with Ford + Social Media through Twitter and consider you to be the pioneer in the automotive social media field. A true 'Buzzmaster'! :-)
How has the Fiesta Movement campaign been performing thus far? I feel the concept and execution has been strong and am curious about it has been received.
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