Automotive Digital Marketing

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Scott K. Russell
  • Livonia, MI
  • United States
  • P2R Associates Livonia, MI
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REQUIRED: Name of Your Dealership, Business or Organization:
P2R Associates
Livonia, MI
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
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"What will YOU contribute to the ADM Community?"
Scott brings more than 25 years of communications, marketing and event management experience to P2R Associates providing senior-level management and strategic planning expertise. His extensive background reflects a track record of success in both agency and corporate environments spanning both the original equipment and aftermarket sides of the automotive supplier industry.
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Scott K. Russell's ADM Blog

Choosing the Right Marketing Partner

Posted on February 16, 2009 at 9:21am 0 Comments

In these difficult times in the automotive industry, it is more important than ever to make the right decisions throughout your business. One of the biggest investments for a business can be marketing communications.

So, what is a harried marketing exec to do to sort out these tumultuous market changes and maximize marketing investment? The simple answer is to hire a marketing communications firm! It is not enough, however, just to hire any marketing firm. You need to find the… Continue

Claim the Premium Position

Posted on February 9, 2009 at 12:02pm 0 Comments

Increased competition and consolidations among component manufacturers in the North American automotive replacement parts market have created an urgent need to maintain a market leadership position among customers.

Now is the perfect time for aftermarket parts manufacturers to lay claim to their respective premium replacement product(s) categories and launch an aftermarket name brand assault. Establishing a brand as top-of-class quality can be as simple as saying it – assuming that… Continue

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