Scott - We hear so many cautionary tales on ADM about General Managers that just "don't get it" that I always seize any opportunity to point out a GM who actual LEADS the thinking, strategy and direction of his/her dealership's digital marketing... You are the type of GM that gives hope to the thousands of automotive digital marketing professionals who wish they worked for a general manager who knew the value of digital marketing.
Scott Birtles is one of the most digital savvy general managers I have ever had the good fortune of working with in the car business! -- Ralph Paglia
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