Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
Share on Facebook
Share
  • ADM Blog Posts (11)
  • ADM Discussions
  • ADM Events
  • Groups
  • Automotive Marketing Community Photos
  • Photo Albums
  • Automotive Digital Marketing Videos

Gifts Received from ADM Members

ADM Gift

Scot Eisenfelder has not received a gift from an ADM Member

Give a Gift

 

Scot Eisenfelder's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Subscriber
sara callahan liked Scot Eisenfelder's blog post Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers
Dec 6
Scot Eisenfelder's blog post was featured

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns designed to increase customer retentionChicago, IL—Dec 5, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today…See More
Dec 5
Scot Eisenfelder posted a blog post

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns designed to increase customer retentionChicago, IL—Dec 5, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today…See More
Dec 5
Scot Eisenfelder's blog post was featured

Competing Against Nothing

When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price.    While it is certainly true that most consumers who defect go to independent repair shops -- particularly the large chains, and these shops tend to be less expensive -- that is only part of the story.  In fact,…See More
Nov 30
Scot Eisenfelder posted a blog post

Competing Against Nothing

When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price.    While it is certainly true that most consumers who defect go to independent repair shops -- particularly the large chains, and these shops tend to be less expensive -- that is only part of the story.  In fact,…See More
Nov 29
Scot Eisenfelder was featured
Nov 22
Scot Eisenfelder's blog post was featured

Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal relationships.  If you expect to build a relationship with consumers, you cannot always ask for an immediate sale. This does not…See More
Nov 18
Ralph Paglia commented on Scot Eisenfelder's blog post Putting the “R” Back in CRM
"Scot, Thank you for such an insightful post! Anyone who has sold cars for awhile eventually understands that it is all about relationships with clients and how well you develop and nurture the,.. Relationship Equity determines Gross Profit on sales."
Nov 17
Scot Eisenfelder posted a blog post

Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal relationships.  If you expect to build a relationship with consumers, you cannot always ask for an immediate sale. This does not…See More
Nov 16
Scot Eisenfelder's 2 blog posts were featured
Nov 10
Scot Eisenfelder posted a blog post

Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size and negative implications for dealership sales and service.   Well, I see the world differently.  I see autonomous vehicles opening new opportunities to expand ownership in under-served segments. I also see likely increases in vehicle usage intensity, even should heavy ride sharing…See More
Nov 9
Scot Eisenfelder posted a blog post

Affinitiv CEO Scot Eisenfelder Challenges Auto Dealers That Service Absorption is a Dangerous Number

Auto dealers would be better served if outdated metric was retired and replaced with a focus on service revenue per units-in-operation Chicago, IL—November 6, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships,…See More
Nov 6

Subscriber
sara callahan liked Scot Eisenfelder's blog post Service Absorption is a Dangerous Number
Nov 4
Scot Eisenfelder's blog post was featured

Service Absorption is a Dangerous Number

Service absorption is one of the most frequently cited Fixed Ops metrics at 20-group meetings. While asking the service department to carry store profitability has never been more important, focusing on service absorption as a metric is not only limiting, but dangerous to the long-term.    My primary issue with service absorption is that it's composed of two unrelated…See More
Nov 4
Scot Eisenfelder posted a blog post

Service Absorption is a Dangerous Number

Service absorption is one of the most frequently cited Fixed Ops metrics at 20-group meetings. While asking the service department to carry store profitability has never been more important, focusing on service absorption as a metric is not only limiting, but dangerous to the long-term.    My primary issue with service absorption is that it's composed of two unrelated…See More
Nov 2
Scot Eisenfelder's blog post was featured

“Talking” to Millennials: How to Speak Their Language

I was recently asked my thoughts about reaching the Millennial audience differently.  Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper.  But it is far too easy to say that digital is our way to reach Millennials. First, not only do Millennials consume multiple media…See More
Nov 1

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
847-955-9740
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.affinitiv.com
YOUR Email address for business contacts
agroothuis@affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

Scot Eisenfelder's ADM Blog

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Posted on December 5, 2017 at 8:00am 0 Comments

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns designed to increase customer retention

Chicago, IL—Dec 5, 2017—…

Continue

Competing Against Nothing

Posted on November 29, 2017 at 6:00am 0 Comments

When asked who a…

Continue

Putting the “R” Back in CRM

Posted on November 16, 2017 at 6:00am 1 Comment

Too often, CRM and direct…

Continue

Preparing for Autonomous Vehicles

Posted on November 9, 2017 at 6:00am 0 Comments

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size…

Continue

Comment Wall

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

  • No comments yet!
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service