Automotive Digital Marketing

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Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a video

The Importance of Revenue Yield

CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
Jun 13
Scot Eisenfelder's blog post was featured

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despite the fact that nearly all dealerships now have an online scheduler and most service reminders are digital. Online…See More
Jun 5
Scot Eisenfelder posted a blog post

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despite the fact that nearly all dealerships now have an online scheduler and most service reminders are digital. Online…See More
Jun 5
Scot Eisenfelder posted a video

Why Omni-Channel Marketing is so Important?

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today's marketing strategies.
May 30
Scot Eisenfelder's blog post was featured

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention. Some dealers justify this by saying that sales drives service…See More
May 25
Scot Eisenfelder posted a blog post

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention. Some dealers justify this by saying that sales drives service…See More
May 23
Scot Eisenfelder's video was featured

Why Single Attribution is a Fool's Errand

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool's errand in this video blog.
May 22
Scot Eisenfelder posted a video

Why Single Attribution is a Fool's Errand

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool's errand in this video blog.
May 16
Scot Eisenfelder's video was featured

What's the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
May 10
Scot Eisenfelder's blog post was featured

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.                           After all, you can serve up the exact right message to the right person at the right time, but without a…See More
May 10
Scot Eisenfelder posted a blog post

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.                           After all, you can serve up the exact right message to the right person at the right time, but without a…See More
May 9
Scot Eisenfelder posted a video

What's the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
Apr 25
Scot Eisenfelder's blog post was featured

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
Apr 21

Vendor
Carol Forden liked Scot Eisenfelder's blog post Yield Management: What We Can Learn From Airlines
Apr 20
Scot Eisenfelder posted a blog post

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
Apr 18
Scot Eisenfelder's blog post was featured

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much the same – idle time…See More
Apr 15

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
847-955-9740
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.affinitiv.com
YOUR Email address for business contacts
agroothuis@affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

Scot Eisenfelder's Videos

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Scot Eisenfelder's ADM Blog

Why Don’t People Schedule Online?

Posted on June 5, 2018 at 6:00am 0 Comments

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.

The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.

 

This is despite the fact that…

Continue

Plugging Holes in the Service Bucket

Posted on May 23, 2018 at 6:30am 0 Comments

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.

Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…

Continue

Why Creative Marketing Matters

Posted on May 9, 2018 at 6:00am 0 Comments

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.

While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can…

Continue

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Posted on April 18, 2018 at 6:42am 0 Comments

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

Continue

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