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Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a video

Why the Service Write Up Is Critical

Scot Eisenfelder shares why the service write-up is critical to increased revenue in this video blog.
Friday
Scot Eisenfelder posted a blog post

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

An auto dealer’s guide to long-term profitability in a world of declining front-end margins Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The Razor and Razor Blade Model provides guidance for sustaining long-term profitability in an…See More
Aug 5
Scot Eisenfelder's blog post was featured

Omnichannel Service Marketing Yields Better Results

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle. To retain more of their sold customers, dealers are becoming more aggressive with their…See More
Aug 3
Scot Eisenfelder posted a video

Should You Send Holiday Cards?

Scot Eisenfelder shares his opinion on whether dealerships should be sending holiday cards to their customers in this video blog.
Aug 2
Scot Eisenfelder posted a blog post

Omnichannel Service Marketing Yields Better Results

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle. To retain more of their sold customers, dealers are becoming more aggressive with their…See More
Jul 26
Scot Eisenfelder's blog post was featured

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.Chicago, IL and…See More
Jul 24
Scot Eisenfelder posted a video

Ignore the Grinders

CEO & Executive Chairman of Affinitiv, Scot Eisenfelder, shares why dealerships should ignore the grinders and focus on their most valuable customers.
Jul 19
Scot Eisenfelder posted a blog post

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.Chicago, IL and…See More
Jul 18
Scot Eisenfelder's blog post was featured

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back. F&I profits have made up for some of these lost profits, but this trend is not sustainable for the long-term…See More
Jul 13
Scot Eisenfelder posted a blog post

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back. F&I profits have made up for some of these lost profits, but this trend is not sustainable for the long-term…See More
Jul 12
Scot Eisenfelder posted a video

Are Third Party Leads Worth the Expense?

Scot Eisenfelder shares his opinion on whether third-party leads are worth the expense for dealerships in this video blog.
Jul 5
Scot Eisenfelder posted a video

Why Aren't Consumers Using Online Service Scheduling?

Scot Eisenfelder shares his opinion on why consumers have adopted online scheduling in other industries but only use it in low numbers within the automotive ...
Jun 28
Scot Eisenfelder posted a video

Why People Defect in Service

CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.
Jun 14
Scot Eisenfelder posted a blog post

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue   Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP…See More
Jun 3
Scot Eisenfelder posted a video

Predicting the Future of Service Revenue

Scot Eisenfelder shares how dealerships can take future predictions and turn them into revenue opportunities in this video blog.
May 31
Scot Eisenfelder posted a blog post

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing budgets. If service marketing is not working, by all…See More
May 24

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
Your Business Phone Number (country code - number)
847-955-9740
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

Scot Eisenfelder's Videos

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Scot Eisenfelder's ADM Blog

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

Posted on August 5, 2019 at 6:21am 0 Comments

An auto dealer’s guide to long-term profitability in a world of declining front-end margins

 

Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The Razor and…

Continue

Omnichannel Service Marketing Yields Better Results

Posted on July 26, 2019 at 6:54am 0 Comments

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

Continue

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Posted on July 18, 2019 at 10:30am 0 Comments

Combination creates a leading provider of marketing technology and software solutions…

Continue

Shifting to a Razor and Razor Blade Business Model

Posted on July 12, 2019 at 6:00am 0 Comments

In the last seven years, new vehicle gross margins have declined from four percent to two percent.

If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I…

Continue

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