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Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a video

What's the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
1 hour ago
Scot Eisenfelder's blog post was featured

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
Saturday

Vendor
Carol Forden liked Scot Eisenfelder's blog post Yield Management: What We Can Learn From Airlines
Friday
Scot Eisenfelder posted a blog post

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
Apr 18
Scot Eisenfelder's blog post was featured

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much the same – idle time…See More
Apr 15
Scot Eisenfelder posted a blog post

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much the same – idle time…See More
Apr 11
Scot Eisenfelder's blog post was featured

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)?For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s difficult to compete with…See More
Apr 6
Scot Eisenfelder posted a blog post

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)?For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s difficult to compete with…See More
Apr 4
Scot Eisenfelder's blog post was featured

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Apr 2
Scot Eisenfelder posted a blog post

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Mar 29
Scot Eisenfelder's blog post was featured

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are driving initial service visits. Increased CPO volume has created more…See More
Mar 22
Scot Eisenfelder posted a blog post

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are driving initial service visits. Increased CPO volume has created more…See More
Mar 20
John Caudell liked Scot Eisenfelder's blog post Why Omni-Channel Beats Multi-Channel Marketing
Mar 18
Scot Eisenfelder's blog post was featured

Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number

eBook offers a detailed guide on how to grow service profits using revenue per units-in-operationChicago, IL—March 13, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of a free eBook for auto dealers, titled…See More
Mar 18
Scot Eisenfelder posted a blog post

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we realized that not all customers can be reached by a single channel such as mail,…See More
Mar 15
Scot Eisenfelder posted a blog post

Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number

eBook offers a detailed guide on how to grow service profits using revenue per units-in-operationChicago, IL—March 13, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of a free eBook for auto dealers, titled…See More
Mar 13

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
847-955-9740
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.affinitiv.com
YOUR Email address for business contacts
agroothuis@affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

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Scot Eisenfelder's ADM Blog

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Posted on April 18, 2018 at 6:42am 0 Comments

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

Continue

Yield Management: What We Can Learn From Airlines

Posted on April 11, 2018 at 6:30am 0 Comments

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.

This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…

Continue

Searching for Service: Tips for a Successful PPC Campaign

Posted on April 4, 2018 at 6:30am 0 Comments

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)?

For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…

Continue

Service Conquest: Success is in the Data

Posted on March 29, 2018 at 6:30am 0 Comments

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…

Continue

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