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Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a blog post

Obtain a SaaS Valuation with Subscription Revenue

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit. One major reason for this disparity is because SaaS…See More
Friday
Scot Eisenfelder posted a video

Are Your Most Profitable Customers Created or Made?

CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership's most profitable customers are created or made in this video blog.
Oct 12
Scot Eisenfelder's blog post was featured

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset. When you have comprehensive customer…See More
Oct 9
Scot Eisenfelder posted a blog post

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset. When you have comprehensive customer…See More
Oct 5

Dealer
Stuart McInnes liked Scot Eisenfelder's blog post How to Boost Your Recall Completion Rate
Oct 1
Scot Eisenfelder's video was featured

The 80/20 Rule

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it's important for marketing & revenue.
Oct 1
Scot Eisenfelder posted a video

The 80/20 Rule

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it's important for marketing & revenue.
Sep 28
Scot Eisenfelder's video was featured

Connecting with Prospects

Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit your dealership.
Sep 28
Scot Eisenfelder's blog post was featured

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue. Recalls represent a significant revenue opportunity for dealership service departments. Whenever a customer comes in for a recall repair, there’s an…See More
Sep 21
Scot Eisenfelder's video was featured

Own Your Market

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.
Sep 21
Scot Eisenfelder posted a blog post

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue. Recalls represent a significant revenue opportunity for dealership service departments. Whenever a customer comes in for a recall repair, there’s an…See More
Sep 21
Scot Eisenfelder's blog post was featured

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Strategic partnership enhances digital capabilities for combined customer baseChicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital…See More
Sep 17
Scot Eisenfelder posted a blog post

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Strategic partnership enhances digital capabilities for combined customer baseChicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital…See More
Sep 17
Scot Eisenfelder posted a video

Own Your Market

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.
Sep 14
Scot Eisenfelder's blog post was featured

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your gross profits, while the…See More
Sep 13
Scot Eisenfelder posted a blog post

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your gross profits, while the…See More
Sep 7

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
847-955-9740
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.affinitiv.com
YOUR Email address for business contacts
agroothuis@affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

Scot Eisenfelder's Videos

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Scot Eisenfelder's ADM Blog

Obtain a SaaS Valuation with Subscription Revenue

Posted on October 19, 2018 at 7:11am 0 Comments

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.

 

One major reason for this…

Continue

Manage Your Customer Data as a Strategic Asset

Posted on October 5, 2018 at 7:12am 0 Comments

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When…

Continue

How to Boost Your Recall Completion Rate

Posted on September 21, 2018 at 7:30am 0 Comments

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity…

Continue

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Posted on September 17, 2018 at 7:00am 0 Comments

https://www.technologypressreleases.com/wp-content/uploads/2016/12/cropped-pexels-technologypressreleases-1.jpeg

Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

Continue

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