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Scot Eisenfelder has not received a gift from an ADM Member
As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…Continue
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.
Your customers either aren't getting the message, or they set it aside and forget…Continue
Marketing tech veteran hired to lead Affinitiv’s growth and expansion
Chicago, IL—April 1, 2019—Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted…Continue