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Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a blog post

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a…See More
Friday
Scot Eisenfelder posted a video

Tailwinds & Strategies in Service (Part 2)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect deale...
Aug 10
Scot Eisenfelder's blog post was featured

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer? On the service side, you probably know how many ROs were closed last month and how much revenue was generated, but do you know how many new service customers you acquired? How…See More
Aug 6
Scot Eisenfelder posted a blog post

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer? On the service side, you probably know how many ROs were closed last month and how much revenue was generated, but do you know how many new service customers you acquired? How…See More
Aug 3
Scot Eisenfelder's video was featured

The Three Buckets of Service Customers

Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.
Jul 27
Scot Eisenfelder posted a video

Tailwinds & Strategies in Service (Part 1)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect deale...
Jul 25
Gerard Harrington liked Scot Eisenfelder's blog post 3 Myths About Loaner Programs
Jul 22
Scot Eisenfelder's blog post was featured

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the dealership or make alternative…See More
Jul 22
Scot Eisenfelder posted a blog post

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the dealership or make alternative…See More
Jul 18
Scot Eisenfelder posted a video

The Three Buckets of Service Customers

Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.
Jul 11
Scot Eisenfelder's video was featured

Is Facebook Important to Automotive Marketing?

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
Jul 7
sara callahan liked Scot Eisenfelder's blog post The Link Between Electronic MPIs and Unsold Service
Jun 27
Scot Eisenfelder posted a video

Is Facebook Important to Automotive Marketing?

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
Jun 27
Connie Keane liked Scot Eisenfelder's blog post Why Creative Marketing Matters
Jun 26
Connie Keane liked Scot Eisenfelder's blog post The Link Between Electronic MPIs and Unsold Service
Jun 26
Scot Eisenfelder's blog post was featured

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential. In addition to acquiring new service customers, it’s important to focus on…See More
Jun 23

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
847-955-9740
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.affinitiv.com
YOUR Email address for business contacts
agroothuis@affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

Scot Eisenfelder's Videos

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Scot Eisenfelder's ADM Blog

Auto Subscriptions: Winning the Present While Preparing for the Future

Posted on August 17, 2018 at 6:54am 0 Comments

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.

 

I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should…

Continue

Are You Selling Cars or Acquiring Customers?

Posted on August 3, 2018 at 7:00am 0 Comments

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer?

 

On the service side, you probably know how many ROs were closed last month and how much revenue…

Continue

3 Myths About Loaner Programs

Posted on July 18, 2018 at 6:30am 0 Comments

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

Continue

The Link Between Electronic MPIs and Unsold Service

Posted on June 21, 2018 at 6:30am 0 Comments

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new…

Continue

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