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Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a video

Why People Defect in Service

CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.
Friday
Scot Eisenfelder posted a blog post

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue   Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP…See More
Jun 3
Scot Eisenfelder posted a video

Predicting the Future of Service Revenue

Scot Eisenfelder shares how dealerships can take future predictions and turn them into revenue opportunities in this video blog.
May 31
Scot Eisenfelder posted a blog post

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing budgets. If service marketing is not working, by all…See More
May 24
Scot Eisenfelder posted a video

Conquesting Through Service

Scot Eisenfelder shares why conquesting through service is the key to future profitability.
May 17
Scot Eisenfelder posted a video

Recalls Aren't Going Away

CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren't going away and why dealers should pay attention to them.
Apr 26
Scot Eisenfelder posted a blog post

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be. Your customers either aren't getting the message, or they set it aside and forget about it, or they just don't…See More
Apr 19
Scot Eisenfelder posted a video

Razor & Razor Blade Models for Dealerships: Part 2

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores in part ...
Apr 12
Scot Eisenfelder posted a blog post

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

Marketing tech veteran hired to lead Affinitiv’s growth and expansionChicago, IL—April 1, 2019—Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology. …See More
Apr 1
Scot Eisenfelder's 2 videos were featured
Mar 27
Scot Eisenfelder posted a video

Razor & Razor Blade Models for Dealerships: Part 1

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
Mar 22
Scot Eisenfelder's blog post was featured

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation. If your goal is retention marketing and building customer loyalty, of course it's always best to market to the customers in your own database. But…See More
Mar 20
Scot Eisenfelder posted a blog post

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation. If your goal is retention marketing and building customer loyalty, of course it's always best to market to the customers in your own database. But…See More
Mar 15
Scot Eisenfelder posted a video

How Subscription Models Can Affect Dealership Valuation

Can the trend in dealership subscription services affect dealership valuation? Scot Eisenfelder shares his opinion in this video blog.
Mar 8
Scot Eisenfelder posted videos
Feb 22
Kevin Lambert commented on Scot Eisenfelder's blog post Digital Retailing is Not About Technology
"While I agree with your premise, Carvana as an example is not, in my opinion, a good choice.  Their market value has nothing to do with whether or not they will be successful.  To compare them with AutoNation and Penske as far as market…"
Feb 15

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
Your Business Phone Number (country code - number)
847-955-9740
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

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Scot Eisenfelder's ADM Blog

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Posted on June 3, 2019 at 6:00am 0 Comments

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue 

  

Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…

Continue

No One Plans to Fail

Posted on May 24, 2019 at 7:38am 0 Comments

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

 

As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…

Continue

3 Innovative Recall Tactics

Posted on April 19, 2019 at 7:57am 0 Comments

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

 

Your customers either aren't getting the message, or they set it aside and forget…

Continue

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

Posted on April 1, 2019 at 5:33am 0 Comments

Marketing tech veteran hired to lead Affinitiv’s growth and expansion

Chicago, IL—April 1, 2019—Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted…

Continue

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