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Vendor
Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's ADM Profile page

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Vendor
Scot Eisenfelder was featured
7 hours ago

Vendor
Scot Eisenfelder posted a blog post

Is Your Service Marketing Budget out of Whack?

Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the investment in service marketing.  According to NADA, service is responsible for 47.3% of dealership gross profits. However, working with dealers we estimate service marketing is…See More
Friday

Vendor
Scot Eisenfelder's blog post was featured

The Next Evolution of Social Marketing

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.At the time I was with AutoNation and we spent a lot of money and time trying to figure out how to market our dealer brands…See More
Oct 11

Vendor
Scot Eisenfelder posted a blog post

Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program. The program is…See More
Oct 9

Vendor
Scot Eisenfelder updated their profile
Oct 6

Influencer
sara callahan liked Scot Eisenfelder's blog post The Next Evolution of Social Marketing
Oct 6

Vendor
Scot Eisenfelder posted a blog post

The Next Evolution of Social Marketing

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.At the time I was with AutoNation and we spent a lot of money and time trying to figure out how to market our dealer brands…See More
Oct 6

Vendor
Scot Eisenfelder is now a member of Automotive Digital Marketing
Oct 4

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
847-955-9740
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.affinitiv.com
YOUR Email address for business contacts
agroothuis@affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

Scot Eisenfelder's ADM Blog

Is Your Service Marketing Budget out of Whack?

Posted on October 13, 2017 at 6:30am 0 Comments

Is your service marketing budget out of whack?

And if so, …

Continue

Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Posted on October 9, 2017 at 7:00am 0 Comments

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.…

Continue

The Next Evolution of Social Marketing

Posted on October 6, 2017 at 6:30am 0 Comments

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.

We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation…

Continue

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