Automotive Digital Marketing

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Sarah Myers
  • Female
  • Nashville, TN
  • United States
  • S.M.A. Alliance
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Sarah Myers's ADM Discussions

Dealership Websites: Selling the Product or the Dealership

Started Mar 8, 2010 0 Replies

I wrote this as a blog post, but wanted feedback so I figured I would post it in the discussion forum as well...I received a call today from one of S.M.A.'s participating dealerships regarding their…Continue

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
S.M.A. Alliance
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, OEM Supplier, Marketing Services Provider, Consultant, Media or Journalist, Dealership Solution Provider, OTHER
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Honda..., -Hyundai..., -Jaguar..., -Jeep..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Maserati..., -Mercedes-Benz..., -MINI..., -Porsche..., -Scion..., -Toyota..., -Volvo...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
S.M.A. Alliance is the first company designed to act as a lead generator and not a lead provider. All of our particpating dealerships have discontinued use of autotrader and as they are in effective compared to our marketing approach.

Rather than drive potential customers to our website, we manually place ads where customers view first. We use strategic methods to ensure that customrs researching cars see our dealers's ads first, which produces more traffic and calls than any other program, including the dealership's main service number.
"What will YOU contribute to the ADM Community?"
I first began the car industry as an Internet manager and was horrified about the possibilities but lack of time an Internet manager really has to fully utilize the potential. I worked off commision and had to make a choice to either make money or get the dealership massive amounts of traffic. Both were a win win, but at the end of the day, not paying my own bills was a lose lose. S.M.A. Alliance was designed to do what I wished I could have done to fully utilize the Internet and the traffic for car dealerships by it. Selling cars and the Internet are to sepeate entities and I have chosen mine .
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
BZ Results, Izmocars, DealerOn, AutoJini, CarDealersdesign,,,,
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, Autotropolis,, Jumpstart, ACE, Auto Lead Exchange, CaptainAutoQuote,,, NewLeadsPlus,, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing,, MotorAlley,, Next Phase media, PriceWheels, Tiburon Media, OTHERS, Not Applicable
Used Car Inventory Management Solutions You Have Used
My Used Car Manager's Fantasies, HomeNet, AAX, vAuto, vinSolutions, Liquid Motors, InventoryPro (DealerTrack), eCarList, My Crystal Ball, The Magic 8 Ball

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Sarah Myers's ADM Blog

Craigslist: Tips and Tricks

Posted on March 18, 2010 at 2:00am 2 Comments

I have had a couple people ask me to write a manual on Craigslist for Automotive Dealers and I have always shuddered at where I would start. Although, I suppose a blog is a good stepping block so I shall begin here!

Craigslist is the 8th highest viewed website in the United States and there are several…


A Dealership's Website: Selling the Product or Your Dealership

Posted on March 8, 2010 at 3:00pm 30 Comments

I am writing this blog post and contemplated putting it in the discussion forum because I am eager to hear feedback and what other members think regarding this issue.

I received a call today from one of S.M.A.'s participating dealerships regarding their website. The owner had upgraded from basic html to a flash website and was eager to get my opinion and show off his investment in updating his site. S.M.A. Alliance generates…


Classified Websites v. Social Media

Posted on March 3, 2010 at 5:00pm 4 Comments

People that argue that social media is not effective really do not have a valid arguement, in my humble opinion of course. Social media is still advertising and traffic and social media sites are placed high on search engines. For example, the Alexa rating on Facebook is the 2nd most viewed site in the world, only outdone by Google itself.

I will say that the social media revolves heavily around the "friends or groups" of the…


News Release Distribution

Posted on March 3, 2010 at 4:30pm 0 Comments

S.M.A. Alliance has added another feature to its program which is a News Release Distribution Service. This has proved to be highly effective and useful for car dealerships by getting their dealership name branded and highlighted on the Internet. It also drowns out negative reviews from competitors or angry customers that would have complained no matter where they had purchased a car.

The News…


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At 9:52am on March 25, 2010,
Greg Mills
I just sent you an e-mail


At 11:11pm on March 3, 2010, Ralph Paglia said…

Welcome to the ADM Professional Community! We are glad you joined...

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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