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Sarah Gorajek
  • Detroit, MI
  • United States
  • Automotive News
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Sarah Gorajek posted an event
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Using Retail Performance Metrics to Drive a Value Pricing Strategy at Online

July 16, 2013 from 2pm to 3pm
What are you doing to gain better visibility and control of pre-owned retail operations at your dealership?Join expert Jeff Summers as he provides attendees with valuable insight on how new technology is improving inventory management and helping managers determine pricing strategy. Start winning the used car business of today's savvy customer!Through a combination of advanced analytics and embedded best practices Jeff will address today's challenges at both a store and group level.Learn the…See More
Jul 11, 2013
Sarah Gorajek posted an event
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How to Prevent 'Family Issues' From Ruining Your Dealership at Online

July 9, 2013 from 2pm to 3pm
Every family has the potential for dysfunction. Even in the best of families, communication can be challenging.When an auto dealership is added to the mix, issues with children, siblings, parents and in-laws can become even more complicated. Mismatched expectations, unrealistic demands, entitlement, and selfishness are but a few sources of distress.But it doesn't have to be that way. Join Hugh Roberts and Jeff Faulkner of the Rawls Group on July 9 to understand:- Why no business gain is worth a…See More
Jun 28, 2013
Sarah Gorajek posted an event
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Get Off the Service Treadmill* at Online

May 16, 2013 from 2pm to 3pm
*And Keep Your Customers for Life.Are you trying to recapture lost customers with express service and discount coupons? Then offering more coupons and deeper discounts when that doesn't work? If that strategy is not working attend this webinar to give your service department the strategy it needs to retain more customers today, while boosting your Service Department profits! Cost: $59 thru 5/3 - then $99 Find our more and register at …See More
Apr 22, 2013
Sarah Gorajek posted an event
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Take Control of Your Dealership's Online Reputation at Online

January 24, 2013 from 2pm to 3pm
Picture this: A consumer is researching local dealerships on Google and Yelp. Your store has a negative review. The next-closest store is 10 miles down the road but has multiple positive ratings.Where will that shopper go? A study* of more than 1,600 car buyers and 600 dealerships found that 70% of car buyers say online dealerships reviews influence where they shop. And many of those buyers are willing to drive long distances to connect with dealers with positive reviews.How should you…See More
Jan 11, 2013
Sarah Gorajek posted an event

Staying Mobile: How to Sell to Today’s Savvy Buyers at Online

January 17, 2013 from 11am to 12pm
According to J.D. Power, 59 percent of smart-phone users will use their devices on your lot. As the dealership hoping to sell that consumer a car, do you know as much as they do?  In this webinar, Jacob Solotaroff, who has 15 years of experience in software and analytical technology, will share with attendees:Research of typical mobile shopper behaviorSites shoppers visit that give them all the information they need about a vehicle at their fingertips – ie. the sites you should be visiting…See More
Jan 3, 2013
Sarah Gorajek posted an event
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Turn Your Internet Department Into an Internet Dealership! at Online

December 19, 2012 from 2pm to 3pm
You may think your dealership is dialed in and ready for automotive Internet sales growth in 2013. But to truly connect with the estimated 90% of consumers that start the car buying process online - and to be ahead of the game when it comes to satisfying tomorrow's - your entire staff needs to be thinking WEB. Sign up now to learn a 5-step strategy from…See More
Dec 13, 2012
David Anderson is attending Sarah Gorajek's event
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How to Make Your Dealership a Great Place to Work at Online

November 15, 2012 from 11am to 12pm
Flexible work schedules. Three hundred hours of training a year. A staff-wide shopping spree at a warehouse retailer. These are just some of the steps that the winners of the Automotive News 'Best Dealerships to Work For' recipients are taking to make their stores attractive places to work. The result? Employee loyalty, happier customers and increased sales.What can you learn from these dealerships and nearly 100 others like them? Plenty.Worker-satisfaction expert Peter Burke reviewed surveys…See More
Nov 13, 2012
Sarah Gorajek posted an event

How to Make Your Dealership a Great Place to Work at Online

November 15, 2012 from 11am to 12pm
Flexible work schedules. Three hundred hours of training a year. A staff-wide shopping spree at a warehouse retailer. These are just some of the steps that the winners of the Automotive News 'Best Dealerships to Work For' recipients are taking to make their stores attractive places to work. The result? Employee loyalty, happier customers and increased sales.What can you learn from these dealerships and nearly 100 others like them? Plenty.Worker-satisfaction expert Peter Burke reviewed surveys…See More
Oct 29, 2012
Mechiko Ann Thomas is attending Sarah Gorajek's event
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FREE Webinar: Best Practices for Compliant Marketing at Online at www.autonews.com/powertraining

October 30, 2012 from 2pm to 3pm
What you see as a simple communication to a customer about an upcoming holiday sale might actually be a hidden class action lawsuit. Are you prepared to pay? As a business it is your responsibility to know and abide by the state and federal law, including advertising law, and to work with your marketing vendors to help ensure compliant communications.In 2012 alone, businesses settled nearly $100 million in claims under the Telephone Consumer Protection Act, effectively transferring precious…See More
Oct 20, 2012
Sarah Gorajek posted an event
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FREE Webinar: Best Practices for Compliant Marketing at Online at www.autonews.com/powertraining

October 30, 2012 from 2pm to 3pm
What you see as a simple communication to a customer about an upcoming holiday sale might actually be a hidden class action lawsuit. Are you prepared to pay? As a business it is your responsibility to know and abide by the state and federal law, including advertising law, and to work with your marketing vendors to help ensure compliant communications.In 2012 alone, businesses settled nearly $100 million in claims under the Telephone Consumer Protection Act, effectively transferring precious…See More
Oct 10, 2012
Sarah Gorajek's event was featured
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Hello, how may I help you today? – The Power of Live Chat at www.autonews.com/powertraining

September 11, 2012 from 2pm to 2:30pm
Live Webinar: Tuesday, September 11 at 2:00pm ET Duration: 30 minutes Questions? powertraining@autonews.comLast year, General Motors took live chat expert Todd Smith on a cross-country speaking tour to show what passion for e-commerce is all about. Don’t miss this powerful presentation where you can learn how to implement live chat on your site and move a customer from online chatter to showroom shopper. …See More
Aug 28, 2012
Sarah Gorajek posted an event
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Hello, how may I help you today? – The Power of Live Chat at www.autonews.com/powertraining

September 11, 2012 from 2pm to 2:30pm
Live Webinar: Tuesday, September 11 at 2:00pm ET Duration: 30 minutes Questions? powertraining@autonews.comLast year, General Motors took live chat expert Todd Smith on a cross-country speaking tour to show what passion for e-commerce is all about. Don’t miss this powerful presentation where you can learn how to implement live chat on your site and move a customer from online chatter to showroom shopper. …See More
Aug 28, 2012
Sarah Gorajek's event was featured
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Health Care Reform: What you must know NOW to prepare your dealership for 2014 and beyond at Online

August 16, 2012 from 2pm to 3pm
Auto dealerships face numerous decisions now that the U.S. Supreme Court has upheld the Affordable Care Act. While some provisions have taken effect, the majority of the challenges confronting dealerships are right around the corner. Attend this webinar to get answers to questions you should be asking, including: Will I continue to sponsor a benefit program or drop out? Will I pass the new discrimination rules? What excise tax liabilities will I face? How do I prepare for audit challenges under…See More
Jul 29, 2012
Dawn Carberry is attending Sarah Gorajek's event
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Google+ is Changing the Game. Are You Ready to Play? at Online

August 2, 2012 from 2pm to 3pm
Duration: 60 minutes, includes Q&ACost: $59 through July 26, then $99Google is at it again, vexing dealers with major changes in how it displays business listings, websites and customer reviews!Did you know that Google refers over 70% of shoppers to dealer websites? With numbers like that, it’s critical for dealers to rethink their digital marketing and reputation management strategies immediately.Google+ must be a priority because it impacts search-engine optimization as well as a dealer’s…See More
Jul 26, 2012
Sarah Gorajek posted an event

Health Care Reform: What you must know NOW to prepare your dealership for 2014 and beyond at Online

August 16, 2012 from 2pm to 3pm
Auto dealerships face numerous decisions now that the U.S. Supreme Court has upheld the Affordable Care Act. While some provisions have taken effect, the majority of the challenges confronting dealerships are right around the corner. Attend this webinar to get answers to questions you should be asking, including: Will I continue to sponsor a benefit program or drop out? Will I pass the new discrimination rules? What excise tax liabilities will I face? How do I prepare for audit challenges under…See More
Jul 26, 2012
Sarah Gorajek's event was featured
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Google+ is Changing the Game. Are You Ready to Play? at Online

August 2, 2012 from 2pm to 3pm
Duration: 60 minutes, includes Q&ACost: $59 through July 26, then $99Google is at it again, vexing dealers with major changes in how it displays business listings, websites and customer reviews!Did you know that Google refers over 70% of shoppers to dealer websites? With numbers like that, it’s critical for dealers to rethink their digital marketing and reputation management strategies immediately.Google+ must be a priority because it impacts search-engine optimization as well as a dealer’s…See More
Jul 20, 2012

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Automotive News
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http://www.autonews.com/webinars
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Automotive News Webinars offer education to dealers, OEMs and suppliers right from their desk in quick 60-minute sessions. Experts on topics like social media, Google, video, hiring and more are presented each month.
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