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Ryan Gerardi
  • Male
  • Chicago USA
  • United States
  • AutoConversion
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Ryan Gerardi's ADM Friends

  • Richard Winkler
  • Brent Albrecht
  • Cort Johnson
  • Dan Moore
  • Brian Hasenbauer
  • Vicki ONeill
  • Stacy Mueller
  • Missy Jensen
  • Dealerist (Joe Turner)
  • Rob Fontano
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  • Charles A. Galletti

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Ryan Gerardi: Sales, Marketing, and BDC

Latest ADM Activity - Click "More" at bottom!

Ryan Gerardi updated their profile
Jan 29
Alexander Lau commented on Ryan Gerardi's blog post How to Suck at Social Media
"HootSuite @ $9.99 per month, now offers suggested content, which is SPECTACULAR. Authentic your Twitter feed, choose three keywords and a glory ton of shareable content is in place to schedule and post. "
Jun 5, 2014
Ryan Gerardi commented on Brian Pasch's blog post Castle Chevrolet Facebook Case Study Just Published
"Here is the freshly released version of this case study, presented on Facebook's website: It's sharp guys!"
Aug 14, 2013
Ryan Gerardi commented on J.D. Rucker's blog post 4 Reasons that Social Media Services should Offer People, Not Software
"Guys you both know that I am with SOCIALDEALER. I just want to be transparent about that here in my comment for others that do not know. I am not here to argue for or against 3rd party social software, let alone ours, but I do feel compelled to…"
Jun 20, 2013
Ryan Gerardi commented on Ryan Gerardi's blog post How to Suck at Social Media
"Hey Tom. Appreciate that. We had a fund time making this. "
Feb 27, 2013
Tom Gorham commented on Ryan Gerardi's blog post How to Suck at Social Media
"Nice Prezi Ryan!  Loved it!"
Feb 25, 2013
Richard Winkler and Ryan Gerardi are now friends
Jun 29, 2012
Ryan Gerardi's blog post was featured

Quality Content Will Be a Challenge for's Social Relationship Manager Software

Earlier this week held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.I don't…See More
Mar 25, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
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Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
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ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Connect with and follow me for a unique experience.

My focus is on being a steward to auto dealers and providers embracing the latest trends in digital media, marketing, advertising, data, and technology. I do this not only through through coaching, training, and speaking but also by offering up sales, marketing, and biz dev efforts with a pay-for-performance approach.

Specialties include: Automotive Internet Sales and Marketing, BDC, CRM, Customer Conquest, Acquisition, and Retention through Multi-Channel approaches such as Email Marketing, Social Media, Paid Media, Direct Mail, Blog Marketing, SEO, Online Reputation Management, Live Chat.

In 2001 I got started in the Auto Industry with HomeNet Auto, assisting thousands of dealers with online vehicle merchandising.

In 2005 I got in to Auto Marketing and Customer Data, helping to create CRM initiatives for BZ Results.

In 2007 I launched AutoConversion and got in to Automotive Blog Marketing, SEO, and Social Media.

2008: Launched my first podcast series called the Automosphere.
2009: Began conducting marketing education in the form of webinars.
2011: Began experimenting with Google+ and Hangouts.
2012: Began producing On Air broadcasts.
2013: Began concentrating on Reputation Marketing.
2014: Began working with Big Data and Customer Insights to help dealers with Customer Conquest, Acquisition, and Retention.
2015: Began working incorporating BDC and Live Chat Engagement for lead generation purposes and personalizing the customer experience.
What will YOU contribute to the ADM Community?
Will engage with ADM members, build and deepen relationships, produce and share original conent.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
INTERNET LEAD Suppliers You Have Experience Using
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Used Car Inventory Management Solutions You Use
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Ryan Gerardi's ADM Blog

How to Suck at Social Media

Posted on February 22, 2013 at 1:00pm 3 Comments

Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space. 

But in the end, they all say the same thing don't they?

In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …


Quality Content Will Be a Challenge for's Social Relationship Manager Software

Posted on March 24, 2011 at 11:44am 1 Comment

Earlier this week held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.…


Need sales brochure for 2008 Mercedes-Benz E350

Posted on February 3, 2010 at 12:57pm 2 Comments

Hey Benz dealers. Curious if you know how I might obtain the original sales brochure for the 2008 E350. Got a customer that asked me today if we have one lying around and we don't, so curious if any Benz dealers here might. I know it's a long shot, but if have one or can lead me to one that would be great. Thanks, RG.

Tom Hessert III ARCA Race at NJ Motorsports Park

Posted on September 29, 2008 at 12:11pm 1 Comment

So I attended my first auto racing event this weekend, courtesy of our customer Classic Cars Auto Group. It was a drizzly overcast day in the very new NJ Motorsports Park so there was plenty of mud and puddles, but the race pursued and I felt initiated by the time I had left.

You can view some of the photos on my ADM page (sorry friends only). I did not have a sophisticated camera so it was tricky getting… Continue

Comment Wall (17 comments)

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At 10:15am on August 17, 2010, Anirban Das said…
Hi,Rayan, Your skype id is not working 'yhurg'
At 2:42pm on July 19, 2010, Cort Johnson said…
Ryan, thanks for the note!

St. Louis event was fantastic. We're still crunching all the data but we had about 500 people out that day running around St. Louis interacting with sales people from the dealership and some of their vehicles.

Check out a couple links that will show you the event.

Looking forward to hearing what your dealerships thought!
At 2:37pm on June 22, 2010, Cort Johnson said…
Hey Ryan, thanks for the comment.

We're already working with a couple dealerships to leverage our location based service ( and I'm more interested in learning how others are leveraging Foursquare as a tool to drive sales or customer engagement.

If you have a minute to chat on the phone would love to talk!

At 8:32am on March 30, 2010, Brian Hasenbauer said…
Hi Ryan,
I just signed up for the Webinar on Thursday, April 1 but noticed I have a conflict. Is it going to be archived for those that missed?

At 12:06pm on January 31, 2010, Eric Miltsch said…
Hey Ryan - saw that last post; unfortunately - that's not my area of expertise...not much help w/that one,.
At 7:01pm on August 22, 2009, Marc Rubino said…
In today’s competitive marketplace, successful online marketing can make or break your dealership. So don’t settle for mediocrity, partner with REDLINE and know that you’re working with the best in the business!
At 10:21am on March 28, 2009, Rob Fontano said…
Thanks, I already scheduled it. I will register Mon.
At 4:55am on February 9, 2009, Mark Dubis said…
Glad to help. We just need to make things easy for our readers.
At 11:37am on September 29, 2008, Patrick Workman said…
Good to hear from you. I recently moved from Seattle to our HQ in Burlington, VT to be closer to the mothership on a day-to-day basis. Really having a great time. Are you going to either Digital Dealer or JD Power? Look me up if you're there.

BTW - Do you know of anyone that is using Twitter as a marketing tool with any success?
At 12:06pm on September 11, 2008, Rita Marie Oruska said…
Well hello there to you too stranger. I hope all is well and life is treating you good!

Yes, I am back in Philly working for SelectQu/DataCube - feels good to be home. Although I must say Nashville is a great place to live - as long as you can live without good pizza and rolls. :-)

We will have to do lunch soon.

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