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Ryan Cassirer
  • Eatontown, NJ
  • United States
  • PCG Digital
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Ryan Cassirer's blog post was featured

Whose Lead Is It Anyway?

Imagine a scenario in which your sales jump up one month to unprecedented numbers. The business is doing well, everyone is happy, and it seems like it’s never going to end.Next month, the numbers drop. Why? Are you doing something differently? Where can you spend money next month to get the numbers back up to where they were?In a nutshell, this exact scenario is why the science of attribution in marketing is so important. Throwing your marketing budget around and hoping something sticks is one…See More
Jan 25
Ryan Cassirer posted a blog post

Whose Lead Is It Anyway?

Imagine a scenario in which your sales jump up one month to unprecedented numbers. The business is doing well, everyone is happy, and it seems like it’s never going to end.Next month, the numbers drop. Why? Are you doing something differently? Where can you spend money next month to get the numbers back up to where they were?In a nutshell, this exact scenario is why the science of attribution in marketing is so important. Throwing your marketing budget around and hoping something sticks is one…See More
Dec 27, 2018

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REQUIRED: Name of Your Dealership, Business or Organization:
PCG Digital
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
Your Business Phone Number ie: 555-345-1234
(888) 798-1195
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.pcgdigital.com
Email address for business contacts
ryan.cassirer@pcgcompanies.com
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
PCG Digital is an award-winning digital marketing agency located in Monmouth County, NJ. PCG’s roots began in digital marketing for the automotive industry, and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG’s mission to connect their clients with qualified shoppers through innovative digital marketing strategies has made them an industry trendsetter since their conception in 2005.

PCG has been recognized nationally for a multitude of disciplines within digital marketing, including being named the 192nd Fastest Growing Private Company of 2011 by Inc 500, one of the Top 50 Fastest Growing Companies by NJBiz in 2012, and one of the top 100 SEO companies in the United States by TopSEOs.com in 2013.
"What will YOU contribute to the ADM Community?"
PCG Digital has insights into the automotive digital industry garnered from years of experience and a team of experts with plenty to share with the automotive industry as a whole. We plan on submitting blogs aimed at helping dealers navigate the sometimes treacherous digital marketing landscape.
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/pcgdigital
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/PCGCompanies/
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/channel/UCv0faXtt4wHG4c0dVCP9zHQ/videos
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You are using now, or in the past
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DEALER MANAGEMENT SYSTEMS (DMS) You use
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Used Car Inventory Management Solutions You Have Used
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Ryan Cassirer's ADM Blog

Whose Lead Is It Anyway?

Posted on December 27, 2018 at 9:39am 0 Comments

Attribution in marketing

Imagine a scenario in which your sales jump up one month to unprecedented numbers. The business is doing well, everyone is happy, and it seems like it’s never going to end.

Next month, the numbers drop. Why? Are you doing something differently? Where can you spend money next month to get the numbers back up to where they were?

In a nutshell, this exact scenario is why the science of attribution in marketing is so important. Throwing…

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